#tajinamritsar gives a feel of taj swarna to social media users
TRANSCRIPT
Objectives • Generate buzz across digital towards the launch of Taj
Swarna, Amritsar
• Build a connect between the hotel and city
• Create awareness about the various offerings by the hotel
Approach • We started our social journey by introducing #TajInAmritsar and showcasing
city centric elements on social media
• We developed a Launch Video that communicated the connect between the city and the hotel
• We shot Photographs that capturing the people, heritage and never-seen-before elements of the city
• We created a high outreach Content Strategy that engaged with audiences
• We built a media plan that reached out to the right target audience to be lured into #TajInAmritsar
Campaign Impact
Launch Video garnered
+1.5 Lakh Views
#TajInAmritsar Contest received
+500 Entries & 1.35 Mn Outreach Tweet Impressions 267K
Outreach 1.04 Mn
Outreach 73K Overall
CampaignOutreach1.4 Mn
Content series that highlighted the essence of Amritsar through rich imagery shot across the city
Pre-Launch - Content
Launch - Video
+ 2.50 L People Reached + 1.5 L Video Views + 6000 Engagements
The #TajInAmritsar video built a connect between the city of Amritsar and the Taj Swarna, highlightings facets of generosity, warmth, humility and the
celebration of colours all over the city.
Launch – Content
Amritsar-Culture
Content themes around Art, Architecture, Culture, People captured the essence of Amritsar and brought it back to what
the Hotel had to offer
Hotel-Food Fes<vals
Hotel–Architecture Amritsar–People Hotel-Rituals
Launch – Content Content themes around Art, Architecture, Culture, People
captured the essence of Amritsar and brought it back to how we had encapsulated it at our Hotel through personalised
visual content created by photographers
Video Engagement
Total Interactions – 72 Total Views - 666
Total Interactions – 5628 Total Views - 149837
Total Interactions – 162 Total Views - 2243
Total Video Views - ~200,000
Sales-related Offers
Total Interactions – 160
Inaugural Offer &
Long Weekend Offer
Total Interactions – 398 Total Website Clicks - 5000 Total Website Clicks - 3000
Contest
• Amritsar is a land rich in culture and history. There's something to discover in every street of the city.
• With an objective to drive more video views and brand awareness, we asked fans what makes them want to go and explore the city when they visit #TajInAmritsar
Entries–+600
Outreach-1,357,099
Launch Summary • The Launch Video and personalized visual stories were well
received by Fans and Guests
• Our current engagement ratio is 7.88%, surpassing various industry benchmarks
• Our Posts received an average organic Reach of 3000, with average Engagements between 75-100 interactions per post
• We have received 179 Reviews in less than 45 Days of the opening (An average of 4 reviews a day)