taj hotels mktg

8/6/2019 Taj Hotels Mktg

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TAJ HOTELS V/S ITC HOTELS

ITC Limited entered the hotel business on

October 18, 1975, with the opening of a

hotel in Chennai.

ITC Maurya, ITC Maratha, ITC Grand, ITC

Sonar, ITC Windsor, ITC Kakatiya, ITC

Mughal, ITC Green Centre .

ITC Welcome group is India's second

largest hotel chain with over 100 hotels.

ITC-Welcome group has one of the most

extensive art collections in India

Established in Dec 16 1903

Resorts and places comprises 76 hotels

in 52 location.

International hotels in Malaysia,

Australia, UK, USA, Srilanka, Africa.

Recognized as Premier Hospitality

Provider.

Innovator in dining: Was first to introduce

Thai, Mexican and Italian into the

country.


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TAJ HOTELS V/S ITC HOTELS

VISION

Perfection at every moment.

A commitment beyond themarket.

Fulfillment of the society

needs.

MISSION Promote the nature.

To be a best brand in hotel

industries. No compromise with the

quality at any cost.

To provide the best servicesto customers.

VISION

Increase popularity in internationalmarket.

Commitment to the overall improvement ofthe ecological environment.

conserve , protect , renew and regenerateenvironment in which we live and operate.

MISSION Embrace talent and harness expertise to

leverage Standards of excellence in theart of hospitality to grow our international

presence.

Increase domestic dominance and createvalue for all stakeholders


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Segmentation:

TAJ LUXURY HOTELS:TAJ PALACE,TAJ MAHAL,TAJ

BENGAL,TAJ WEST ENDTAJ LEISURES HOTEL:TAJ BEACH RESORT,TAJ

CULTURAL CENTRE,TAJ GARDEN RETREATS

LOCATED AT BEACH RESORTS,PALACES, PILGRIM

CENTRES ETC.

Branding:

Rooms, Restaurants &

Bar, Meeting Room &

Banquet Facility,

Amenities, Services &

Safe Deposit Box, Barbershop, Boutiques,

Currency exchange, In

room telephone service,

Express check -in and

out, Florist, Front desk

24 hour, Gift shop,

Maid service.

TAJ HOTELSTAJ HOTELS

Future Strategies of Taj Hotels:

Appointed US based landor associate design consultancy

firm for Brand restructuring of the group

Planning a major presence in the budget hotel categoryalso trying for Separate brand identity.

Expansion plans: 12 hotels in next 3 years.

Presence in metros, minimetros & smaller towns(increase

in 50%)

100 crore investment in Kerala. Plans to have luxury hotels

at Munnar and Bekal.

Positioning:

Through Print Media,

Electronic Media,Magazines and Online

Advertising.

Pricing:

Based on basis of business, leisure & luxury class.e.g. Taj

Suite, Executive, Standard Sea view and Taj Lady.


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Strength: Brand loyalty

Huge reputation Patent protection

Weakness: High cost service.

Improper network in semi-urban. Lack of safety measure.

Opportunity: Rising income Globalization New geographical location

Threats: Fluctuation in the tourist

arrivals. Increasing competition.

TAJ HOTELS V/S ITC HOTELSStrength:

Brand management.

Sales and marketing. Group ranks no. 2.

Weakness: Nave exposure in global

arena

Opportunity: Increase in tourism.

Threats: Luxury hotels competing

on the home turf.

Economic downturn.

Terrorism.


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HOLISTIC APPROACH

1)DEVELOPMENT OF ENVIRONMENT: GANGOTRI CLEAN UP MEASURES

OPTIMUMUSE, RECYCLINING & RENEWAL OF

CERTAIN PRODUCTS

2) HERITAGE TOUCH PRESERVING REGAL LIFESTYLES

FOR GLOBAL GUEST AHEAD OF ITS TIME (INDIAN

DESTINATION FOR WORLDS BUSINESS ELITE)

3) BANARAS WEAVERS: BANARAS SAREES USED ASUNIFORMFOR EMPLOYEES.

4) JODHPUR RIFF: A STEP TOWARDS INDIAS HERITAGE

FESTIVAL PROMOTING RURAL ART & CURTISANS.

ADDING VALUE TO BRAND INDIA.

TAJ HOTELSTAJ HOTELS

taj hotels mktg

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