tailoring press materials for the digital catwalk
DESCRIPTION
Digital tips for PR professionals including content optimization, SEO and website best practices.TRANSCRIPT
Tailoring Press Materials for the Digital Catwalk
Traditional PR Efforts need a Makeover
Audience in the Digital Age
How Media like to Receive Press Materials
Series1
87%
2.6% 5%5.5%
Relevant Content
• Backgrounders, bios, etc• Downloadable images• Verbiage from release• Social media buttons• Links to relevant blog content• Video
Give Your Content a Haircut
Why SEO Matters
3:1 6:1
18x
Three elements to SEO
1. Technology2. Content3. Links
Technology
FramesFLASH
Graphics
Keyword Research
Keyword Research
Content Optimization
Title Tag
Headline
11
95%Deck
Subhead / Deck
Lead
Keyword(s)
2 Sentences
Skip the Fact Pack
Limit Background
Linking
Body
Dress it up and Accessorize
Image Gallery
Image Gallery
Image: Embed Code
Image: Embed Code
Video
Video: Embed Code
Video: Embed Code
Creative Content
Share Buttons
Share Buttons
Make your content STAND OUT
5 SEO Tips
In-Depth Look at Linking
Wire Distribution
Content that meets a need
KEEP IT….
3-in-1 Approach
Questions
Contact info
Brittani WoodDevelopment Counsellors [email protected]@BrittaniWoodDCI Twitter: @AboutDCI