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BODY OF WORKMoving cosmeceuticals beyond a focus on the face

www.professionalspawellness.comSEPTEMBER 2015 £5

EXTERIOR APPEAL WHY SPAS ARE MOVING BUSINESS OUTSIDE

BUSINESS BUNDLES Tailoring nails packages for every spa client

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“Building a Well World”NOVEMBER 13-15, 2015 | THE ST. REGIS MEXICO CITY

GLOBALWELLNESSSUMMIT.COM

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Programmed FOR WELLNESS

GLOBAL WELLNESS SUMMIT PREVIEW

Global Wellness Summit (GWS) chairman and chief executive Susie Ellis takes us behind the scenes of this year’s event

ProgrammedFOR WELLNESS Global Wellness Summit (GWS) chairman and chief executive

THEMEThe 2015 Global Wellness Summit (formerly the Global Spa and Wellness Summit) takes place at the St Regis Mexico City on November 13-15. The event, now in its ninth year, has grown rapidly since it was first held in New York in 2007, today attracting a long list of high-profile speakers

from within and outside the sector, with a delegate list that includes the most senior spa and wellness industry figures from around the world.

The 2014 summit in Marrakech attracted 425 delegates, attending not only for the packed forum and seminar programme, with its diverse range of topics, but also for the excellent networking opportunities. The 2015 agenda, to which speakers and topics continue to be added, will cover workplace wellness, education, investment, technology and clinical wellness, to name just a few.

As the summit draws closer, chairman and chief executive Susie Ellis, shares the key concepts, ideas and aspirations behind the summit:

“Building a Well World is the perfect theme for this year’s summit. Wellness is no trend, it has become a global movement and its momentum has grown all over the world. And no longer is it the focus of [just] a narrow group of industries, such as fitness or spa, it’s integral to almost every imaginable sector. This includes tec hnology, tourism, architecture, beauty, food and nutrition, medicine, education and the workplace.

Wellness has become a shared responsibility. No one sector of the economy has a monopoly on wellness, nor do we want that. It’s going to take all of us working together: schools, governments, the food and beverage industry, workplaces, the tourism sector, architecture, and so on, to begin to create a healthier world. As we spread the responsibility and take a more inclusive view of wellness, we’re going to get better results and that’s a win-win for everyone. If we want to build a well world, all of these different players have to embrace their part, and that’s the message and goal of the summit this year.”

Deepak Chopra

Samer Hamadeh Thierry Malleret Fikry Isaac

Martin Boudreau Giselle Fernandez Gina Diez Barroso de Franklin

Agapi Stassinopoulos

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GLOBAL WELLNESS SUMMIT PREVIEW

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is getting broader and deeper recognition worldwide and more people are realising that they can be part of the solution. We endeavour

to have speakers who are not only renowned experts, but who are also inspirations and can force us to face the future.

Deepak Chopra’s (one of the 2015 summit keynote speakers) career has been astounding. He’s written 80 books and global audiences have never been more receptive to his messages about mindfulness, meditation and total

wellness. He’s popular with millennials, baby boomers and everyone else in between.

The Cirque du Soleil story will amaze everyone and, without giving too much away, there won’t be any question as to why they are speaking at a Global Wellness Summit (Martin Boudreau, president of parks, immersive experiences and new content, is a keynote speaker). Everyone we have selected, from a renowned economist specialising in applying economic and social developments to the wellness world and doctors from the renowned Mayo Clinic and Cleveland Clinic, have extraordinary expertise and a future-focused insight and passion.”

“This is the first year that the summit is the Global Wellness Summit, and not the Global Spa and Wellness Summit, a decision we took after careful consideration. Important new channels of distribution have opened up for spas, including wellness tourism and workplace wellness, and for both these segments, the word spa can be a stumbling block.

“The topics will include a special focus on technology, education and investment. And since our research this year is focused on workplace wellness (the GWS annually presents one key piece of research, in collaboration with non-profit researchers SRI International), that will also be a major theme. Forums held at the summit will include:

• Mentorship

• The future of workplace wellness

• Wellness communities and residences

• The Ministry of Wellness Initiative

• Career development

• Wellness tourism

• Global hot springs

• Clinical wellness

We have a diverse board of directorsmade up of 13 board members from 11 countries, and we endeavour to not only be on top of trends, but to look to the future from

every perspective: from the economic, social, travel and consumer view. This ensures that the summit programme immerses delegates in what will matter in the short and the long term, across the wide world of wellness, not just inform them about what they already know. This year will be no different: delegates will learn how diverse workplace wellness is becoming, how fast-growing it is and how positively it could affect

their businesses.”

“Bringing in interesting and high-profile keynote speakers is getting easier each year, because wellness is a concept that

AGENDA

NAME

is getting broader and deeper recognition

“The topics will include a special focus on technology, education and investment. And since our research this year is focused on workplace wellness (the GWS annually presents one key piece of research, in collaboration with non-profit researchers SRI

every perspective: from the economic, social, travel and consumer view. This ensures that the summit programme immerses delegates in what will matter in the short and the long term, across the wide world of wellness, not just inform them about what they already know. This year will be no different: delegates will learn how diverse workplace wellness is becoming, how fast-growing it is and how positively it could affect

to have speakers who are not only renowned experts, but who are also inspirations and can force us to face the future.

summit keynote speakers) career has been astounding. He’s written 80 books and global audiences have never been more receptive to his messages about mindfulness, meditation and total

wellness. He’s popular with millennials, baby boomers and everyone else in between. directorsmade up of 13 board members from 11 countries, and we

SPEAKERS

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GLOBAL WELLNESS SUMMIT PREVIEW

2015 SPEAKER LINEUPSpeakers and topics will continue to be added to the GSW programme until closer to the event. Among the speakers confirmed to date are:

o Deepak Chopra: mind-body medicine practitioner, motivational speaker and best-selling author

o Martin Boudreau: president of parks, immersive experiences and new content at Cirque du Soleil

o Giselle Fernandez: Emmy award winning journalist, producer and TV host

o Gina Diez Barroso de Franklin: president and chief executive of multi-market business Grupo Diarq, established to support creativity in Mexico

o Samer Hamadeh: founder and chief executive of Zeel, an app that allows users to book at-home massage services

o Thierry Malleret: founder of the Monthly Barometer investment analysis tool. Malleret previously also established and headed up the Global Risk Network at the World Economic Forum

o Nerio Alessandri: president and founder of Technogym

o Dr Fikry Isaac: vice president of global health services and chief medical officer at Johnson & Johnson

o Dr Kenneth R. Pelletier: professor of medicine and professor of public health at the Arizona School of Medicine and the University of California, School of Medicine, San Francisco (UCSF) and a corporate wellness programme expert

o Agapi Stassinopoulo: writer and motivational speaker. Currently working with her sister Arianna Huffington on the Thrive wellbeing workshops

For example, there are very few countries that could get their government, leaders and citizens behind the idea of spending to market their nation’s spas. However, they’re keenly interested in marketing wellness, which includes and greatly benefits national spa industries. It’s a similar scenario for the booming workplace wellness market: businesses and insurance companies are interested in supporting employee wellness, but if the term was ‘workplace spa programmes’ instead, well, that wouldn’t open this new channel up very widely.

The shift from spa to wellness has been a natural evolution, one that opens up much bigger, more profitable opportunities for spas. If the goal is to build partnerships with governments, corporations, schools and hospitals, the word wellness is the right choice. We think it’s the best thing for spas worldwide.”

“The location of each summit is a decision made by the board. Among the key factors in choosing Mexico City was the geographic location. Diversification from previous summits makes a difference and we have held summits in Europe, Asia, the US and Africa, but not in Latin America. This is a fast-developing wellness, spa and wellness tourism market and Mexico is the regional leader.

A second important factor is the desire of a country to welcome our event and our delegates. We have found in the past that countries that invest in wellness tourism, such as Mexico, are usually the most eager to have a summit. They recognise the tremendous visibility they get by having such a prestigious event, attended by high-level

LOCATION

citizens behind the idea of spending to market their nation’s spas. However, they’re keenly interested in marketing

in supporting employee wellness, but if the term was ‘workplace spa programmes’ instead, well, that wouldn’t open this new channel up very widely.

The St. Regis Mexico City

delegates from 50 nations, and the opportunity it represents to showcase not only their wellness tourism initiatives, but also their spas, hot springs and other wellness markets to the world.

“My hope is that delegates will realise that Building a Well World is both

a shared responsibility and an extraordinary, synergistic market opportunity. And that they will recognise that they

have been called to be leaders in this global movement.”

“The big macro change in the industry since the first summit has been the move from the more narrow market of spa, to the broader focus of wellness. This organisation is very much about spas having access to new and bigger markets and that’s why we’re putting focus on

and carrying out new research into workplace wellness. Because when companies start investing in making

their employees healthy and happy, they will turn to what local spas provide, from massage and fitness, to education on

lifestyle change, and spas need to digest this opportunity.” www.globalwellnesssummit.com

delegates from 50 nations, and the opportunity it represents to

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