TAILORED TO THE TASTES OF HONG KONG’S ELITE

THE RESERVE

The Reserve is an invitation-only VIP club for Asia’s most affluent and influential spenders and investors. This

prestigious audience is deeply engaged through targeted events, print and digital media.

The brand benefits from an ever-evolving membership base and responds directly to ongoing research and direct

feedback from members and partners.

The Reserve is produced in Hong Kong by INFO/NATION, the leading market intelligence company for high net

worth individuals in Greater China, which has over five years experience of VIP club management. INFO/NATION

conducts extensive research to identify Hong Kong’s most influential business leaders and to understand their

inspirations, interests and passions.

Asia’s most qualified audience of high and ultra high net worth individuals

KATE THE GREAT

| member copy |

RESERVETH

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TAILORED TO THE TASTES OF HONG KONG’S ELITE

INVESTING IN THE MOSS FAC TOR

INVESTMENT The thrill of equine investment, and how to make a first-class profit from stamps

INSIDERS David Yeo, Matt Hermer, Johnny Zhang and more talk us through their average days

INSPIRATION This summer’s ultimate consumables, along with high fashion and the high life

The Reserve draws upon the demographic and psychographic information gathered by the INFO/NATION research

team to ensure the membership base is continually refined to encompass the most desirable target audience.

Member Profile

HEADS OF LISTED COMPANIES:

CEOs, chairmen, directors and presidents of locally-listed companies with a minimum turnover of USD$25 million

PROFESSIONALS:

Partners or owners of professional practices such as solicitors, accountants, selected doctors and architects

HEADS OF PRIVATELY-OWNED COMPANIES:

Founders and owners of privately-held companies with a minimum turnover of USD$20 million

Membership is strictly invitation-only and reserved for Hong Kong’s top 15,000 affluent and influential business leaders

Our dedicated research team ensures a constantly updated membership base

Interests

Art 47%Fashion 55%Fine dining 89%Wine & champagne 63%Fine jewellery & timepieces 54%Luxury cars 61%Yachts & luxury boating 33%Private aviation 19%Local property 74%Overseas property 62%Wealth management/investments 68%

Position

■ CEO, Chairman, Exec Dir.

■ MD, President, VP

■ Owner, Founder

■ Other Professional(Doctor, lawyer, accountant etc.)

■ Other

Under 30 30-45 45-55 Over 55

A deep understanding of the interests and passions of every club member

THE MEMBERS

Male Female

37%

Gender

63%

Age

41%

22%

20%

14%

3%

14%49%29%8%

The Reserve ensures the perfect guest list for every event, based on an in-depth understanding of our members’

interests and passions.

These events give partners the chance to build powerful links with a targeted audience, driving valuable new business

and strengthening existing relations.

Event Opportunities

CO-BRANDED:

Join The Reserve event as a sponsor. Complimentary brands are brought together with a targeted audience.

Recent example: Gentlemen’s Evening (including OSIM, Ballantine’s whisky, KEF, Yadua private island in Fiji).

BESPOKE:

The Reserve creates a tailored event especially for the partner, based on their specific needs and objectives.

Recent examples: The Hong Kong launch of the Aston Martin One-77, EFG Private Bank Market Outlook event.

INVESTMENT SUMMIT:

The Reserve’s quarterly Investment Summit engages 100+ active investors looking for the next big opportunity.

Recent partners: Banyan Tree, Walton Land Investment, ONE Energy, Art Futures, Agile Property Holdings.

VIP GUEST INVITATION:

The Reserve can guarantee attendance of high quality, targeted guests at partner’s events.

Recent partners: Bally, Jaeger-Le Coultre, Forevermark, BMW.

EVENTS

The Reserve magazine is hand-delivered to members four times a year. The glossy publication’s strong editorial

direction and award-winning design make it a powerful tool for engaging with members. Packed with bespoke

content written by top international journalists, the magazine features exclusive interviews with key global business

leaders and luminaries, insightful investment stories, high end fashion shoots and much more.

INVESTMENT:

Alternative investment advice.

INVITATIONS:

Coverage of the latest member events.

INSPIRATION:

Spending inspiration.

INSIDERS:

Interviews and profiles.

Departments

THE RESERVE MAGAZINE RATES + SPECIFICATIONS

POSITION

Full Page / Inside Front Cover / Back Cover Inside Front Cover Spread / DPS (Spread) NOTE: If text runs across the inside gutter of a DPS, please allow 3mm away from the centre line each side

FILE FORMATS

Illustrator CS3 files, Vector based EPS files, Tiff files or PDF X/1-A All image files must be at least 300dpi at the actual size and all fonts must be outlinedColour Mode: CMYK(SWOP)Files must be submitted on CD-ROM with a colour proof

FASHION SHOOT PACKAGE

6-8 page fashion shoot published in the magazineExceptional locations (yacht/ private jet...)Products highly visible and referenced in the magazine1 x full page (early RHP) advertExclusivity in product categoryPackage price HK$65,000

EDITORIAL PACKAGE

Access to The Reserve editorial & design team2 page editorial feature / interview / brand story

1 full-page full-colour advert in The Reserve Package price HK$55,000

THE RESERVE MAGAZINE 2013

Publishing Date

Material Deadline

FULL PAGE INSERTION / HK$

Full Page ROP

Right Hand Page

Premium Position (IBC, Opposite Contents, Editors Note, etc.)

OBC

DOUBLE PAGE SPREAD INSERTION / HK$

DPS ROP

Premium Position (Before Contents)

IFC (1st DPS)

HIGH IMPACT INSERTION / HK$

“Z” Cover DPS

IFC Gatefold (4x full page)

1x39,000

44,800

46,800

54,600

2x35,100

40,400

42,200

49,100

3x33,200

38,200

39,800

46,400

4x31,200

35,900

37,500

43,700

1x70,200

91,300

98,900

2x63,200

82,200

89,000

3x59,700

77,600

84,000

4x56,200

73,000

79,100

1x123,500

134,800

TRIM SIZE W X H (MM)

205 x 287 (mm)410 x 287 (mm)

BLEED SIZE W X H (MM)

211 x 293 (mm)416 x 293 (mm)

March

mid February

June

mid May

September

mid August

December

mid November

Website

The Reserve website is updated with fresh, compelling content every day. Open to non-members as well as members,

the site also features videos and photographs from recent events as well as behind-the-scenes snapshots into the

world of The Reserve.

E-newsletter

The inside track on luxury living delivered directly to the inboxes of our The Reserve members, every month.

Electronic Direct Mail

Partners can connect directly with members through The Reserve eDM service, mailed directly to member inboxes. A

cost effective, highly trackable form of direct, targeted promotion.

HK$

1x 2x 4xeDM (per broadcast) 44,000 38,000 30,000

MONTHLY RATE / HK$

Banner - Bespoke placement 16,000Banner - Homepage 24,000 Sidebar - Bespoke placement 13,000Sidebar - Homepage 21,000

BANNER SIZE

Homepage 421 (w) x 56 (h) pixels Sidebar 220(w) x 170 (h) pixels

HK$

Banner advertisement 28,000

BANNER SIZE

421 (w) x 56 (h) pixelsTo be supplied in jpeg format with a maximum file size of 30k

THE RESERVE ONLINEwww.thereserve-asia.com

16F Chao’s Building | 143-145 Bonham Strand | Sheung Wan | Hong KongTel +852 3620 3157 | Fax +852 3753 1811

info@thereserve-asia.com l www.thereserve-asia.com

TAILORED TO THE TASTES OF HONG KONG’S ELITE