tailof two cities

A Tail of Two Cities: Learn How New York and Calgary Are Working for the Animals

11/3/09

Jane Hoffman and Bill Bruce 1

A Tail of Two Cities

How Calgary and New York City are Working for the Animals

TWO DIFFERENT CITIES

•  Different sizes… •  Different populations… •  Different geographic features… •  Different programs… •  Common objective…

No More Homeless Pets


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Setting the Stage: The Communities CALGARY

•  Alberta, in Western Canada, at the foothills of the Canadian Rockies

•  Population

People (2008): 1,042,892

Dogs (2008): 110,242

Cats (2008): 107,514

Setting the Stage: The Communities NEW YORK CITY

•  Northeastern U.S. •  Center of NY metropolitan area, one of the

most populous urban areas in the world •  Population estimates

People (2007): >8,300,000

Dogs 1,779,000

Cats 1,673,000 (excludes feral/outdoor)


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Setting the Stage: The Problems CALGARY

Like most cities… •  Poor license compliance •  High euthanasia (cats and dogs) •  Dogs and cats at large – high impounds •  Low return to owner rates •  High dog aggression rates

Setting the Stage: The Problems NEW YORK CITY

•  In 2002, 74% of cats & dogs in city shelters euthanized

•  Intakes at AC&C more than 46,000 in 2003

•  Adoptions at city shelters under 5,000 in 2003

•  Adoptions by private shelters & rescue groups less than 8,000 in 2003

•  Little sense of cohesion within the rescue community


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Setting the Stage: The Mission CALGARY

Create a responsible pet owner community. Encourage a safe, healthy, vibrant community for people and their pets, through the development, education and compliance of bylaws that reflect community values.

Setting the Stage: The Mission NEW YORK CITY

End the killing of healthy and treatable dogs and cats at NYC’s shelters. Work with the City of New York toward the day when no New York City dog or cat of reasonable health and temperament is killed merely because he or she does not have a home.


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Setting the Stage: Forge Partnerships CALGARY

Regulatory The City of Calgary, The Province of Alberta

Humane Calgary Humane Society (SPCA), Animal Rescue

Foundation, MEOW Foundation Medical/Service Providers

Calgary Vets, AVMA, breeders, trainers, pet stores

Understanding that we are dealing with a community problem that will take the collaborative resources of the

community to solve.

Setting the Stage: Forge Partnerships NEW YORK CITY

NYC Government Animal Care & Control of NYC

Rescue Community Veterinarians

Boarding Partners Maddie’s® Fund

The Public


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Objectives CALGARY

Create a responsible pet owner community based on four simple principles: 1. Increase Licensing and Identification 2. Increase Spay/Neuter 3. Training, Physical Care, Socialization and Medical for companion pets

4. Do not allow pets to become threat or nuisance to the community

The outcome of a responsible pet owner community will be a no more homeless pets community.

Objectives NEW YORK CITY

Eliminate the killing of healthy and treatable cats and dogs at NYC shelters simply because they have no other place to go. Achieve through four core objectives of ten-year Strategic Plan: 1. Increase Adoptions 2. Decrease Animal Homelessness 3. Raise Awareness 4. Strengthen Resources


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What’s Working CALGARY

•  Marketing & marketing tools •  Partnerships – working together •  Remove barriers to being a responsible pet owner •  Education – School Programs •  Drive-Home Program •  Spay/Neuter Clinic •  Clear, well understood rules •  Enforcement as the last step if necessary •  Solid licensing program (part accountability of the animal

owners, also covers the program costs with not burden on the tax system)

Marketing Tools


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Increased RTOs

Animal Services Officers at the Animal Services Center


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Increased Licensing Compliance

New Spay/Neuter Clinic Opened July 2009


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Groundbreaking for New Spay/Neuter Clinic

Celebrating the Grand Opening July 2009


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New Spay/Neuter Clinic State-of-the-art Facility

Spay/Neuter Clinic’s First Patient!


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Animal Health Techs

Animal Health Techs


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One of Calgary’s Model Canine Citizens…

And a Model Feline Citizen


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What’s Working NEW YORK CITY

•  Email alerts / communications – so basic, so effective! •  Wheels of Hope Transport Program •  Mobile adoptions – NSALA adoption vans •  Capacity building grants to rescue partners •  Holding/Boarding/Medical of AC & C transfers •  Picasso Veterinary Fund •  Free & Low-cost Spay/Neuter – Maddie’s Fund, ASPCA •  Low-cost Microchipping Clinics •  Training, Development, Building Resources •  Public Relations, Marketing & Advertising •  Feral Cat Initiative

First Alert for Cats


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First Alert for Dogs

New Hope Alert for Cats


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New Hope Alert for Dogs

Wheels of Hope Transport Program


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Mobile Adoptions North Shore Animal League America Mobile

Adoption Centers Host APOs Every Weekend

Animal Haven ASPCA NSALA

Capacity Building Grants Animal Haven Adoption Center


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Capacity Building Grants Herding Dog Rescue Shelter Upgrade

New Isolation Room

New Kennels

Capacity Building Grants KittyKind In-store Adoption Center


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Holding, Boarding and Medical

Picasso Veterinary Fund


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Free & Low-cost Spay/Neuter Resources

Free & Low-cost Microchipping


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APO Strength Trainings

Public Relations

The Maddie’s® Fund Mascot spreads our messages throughout NYC


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Public Relations Community Event Sponsorships

Marketing Adopt-Me Vests


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Marketing Promoting Adoptions on the Internet

Advertising


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NYC Feral Cat Initiative

Measuring Our Progress CALGARY

•  Intakes - decreasing •  Returns to owners – increasing 85% for dogs,

57% for cats •  Adoptions - increasing •  Euthanasia – decreasing 6% for dog, 17% for cats •  Animal Aggression – decreasing to 145 bites in

2008 •  Amount of enforcement needed – 2515 tickets

issued in 2008


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Licensing Compliance

•  100,250 licensed dogs as of 2008 December

•  Approx. 91% compliance

•  48,000 licensed cats as of 2008 December • Approx. 45% compliance

Dogs

Cats

Cats Impounded

2008

• 799 Impounded • 56% Returned to owner (445) • 26% Adopted (209) • 18% Euthanized (145)

2007

• 680 Impounded • 48% Returned to owner (328) • 30% Adopted (202) • 22% Euthanized (150)


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Disposition of Cats 1991-2008

Dogs Impounded

2008 • 4830 dogs impounded

• 85% (4125) returned to owner. Of these:

• 27% driven directly home (1325)

• 58% picked up from Animal Services (2800)

• 9% adopted (431)

• 6% euthanized (274)

2007 • 4746 dogs impounded

• 86% (4062) returned to owner. Of these: • 29% driven directly home (1372)

• 57% picked up from Animal Services (2692)

• 8% adopted (370)

• 6% euthanized (314)


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Disposition of Impounded Dogs

1984 - 2008

Aggressive Dog Incidents

1984-2008


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Measuring Our Progress NEW YORK CITY

•  Euthanasia decreased from 74% in 2002 to 39% in 2008.

•  Adoptions more than doubled -- from 12,692 in 2003 to 26,593 in 2008.

•  Intakes at NYC Shelters have remained relatively level.

69%

• Percentage in bars represent % of intake

62%

49%

EUTHANASIA AT AC & C - DOGS & CATS BREAKDOWN

55%

62%

43% 47%

56% 49%

39%

45%

73%

43%

47% 53%

59%

69%

36%

41%

39%


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MPP & AC & C Adoptions

12,819

18,477

21,748

23,245 24,986

26,593

69%

42%

49%

INTAKE- AC & C BREAKDOWN OF DOGS & CATS

42%

58%

36%

39%

61% 64%

34%

66% 58%

Percentage in bars represent % of intake

In 2007 compared to 2003: Dog intake decreased by 5,691 (29%) , Cat intake increased 1,752 (6.5%) -- Key to progress: reduction of cat intake - increase capacity of low cost S/N, increase of cat adoptions and transfers

33%

67%


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We hear “thank you” all the time from the people in our communities who care about the animals and support our work. But these are the Faces of Appreciation that keep us working harder every day!...


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QUESTIONS?


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Thank you for joining us today!

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