tahoe partners \ view points \ customer engagement
TRANSCRIPT
CUSTOMERTAHOE PARTNERS | VIEW POINTS
ENGAGEMENT
SMARTPHONES AND TABLETSACCOUNT FOR MORE THAN
%20 OF ALL U.S.INTERNET USE
- According to Gartner
- According to Gartner
TO BEAT PC SALES BY END OF 2013
TABLETSARE ON PACE
AND NOW REWARD HIGH-QUALITYCONTENT & DESIGN
SEARCH ENGINES HAVE CHANGED
POINTCLICKTAPSWIPEWAVESPEAKTHE INTERNETHAS CHANGED
TO DRIVEMORETRAFFIC,ENGAGEANDCONVERTYOUR WEBSITEMUST CHANGE
USER EXPERIENCEVIEW POINTS
EQUALS SEO
The new SEO Strategy is aboutimproving user experience.
Key metrics to track:
1. Reduced Bounce Rate2. Time on Site3. Pages per Visit4. Content Shares/Creation5. Return Visits/Frequency
To increase SEO Performance,work on these key areas.
SIMPLIFIED NAVIGATIONORIGINAL CONTENTRICH MEDIA & VIDEORESPONSIVE WEB DESIGN
RESPONSIVEVIEW POINTS
WEB DESIGN
Responsive Design optimizes aweb presentation across devices.
However, there’s no ‘Easy Button’ for getting it right.
It requires an investment of craftsmanship and quality assurance testing.
Invest in understanding your optionsand best-practices.
1. Design for mobile-first.2. Simplify menus, page elements, copy.3. Optimize for speed.4. Tailor to your customers point-of-need— from desktop to tablet to phone.
CONTENTVIEW POINTS
MARKETING
ORIGINALVISUALREAL TIMESHARE-WORTHYMOBILE FRIENDLYCONTENTDRIVES TRAFFIC
DON’T JUST CREATE CONTENT,
DESIGN IT1. Aesthetic design is the first indicator of quality.
2. Rich content performs better than text— visuals, infographics, and video.
3. Invest in original photography.
DESIGNCONTENTTECHNOLOGYDIGITAL STRATEGY
BRING IT ALL TOGETHER
Short bits of knowledge, by our friendly marketing experts.
READ OUR POSTS ON CUSTOMER ENGAGEMENT