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The top documents tagged [variety of pricing objectives]
Chapter 13 Pricing concepts. Learning objectives 1Discuss the importance of pricing decisions to the economy and to the individual organisation 2List
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©2002 South-Western Chapter 17 Version 6e1 chapter Pricing Concepts 17 Prepared by Deborah Baker Texas Christian University
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1Chap. 17 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Prepared by Deborah Baker Texas Christian University Chapter 17 Pricing
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1Chapter 15 Essentials of Marketing 4e Lamb Hair McDaniel ©2005 South-Western/Thomson Learning Prepared by Deborah Baker Texas Christian University Chapter
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