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The top documents tagged [unit of utility]
Chap13
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Estimating Outcomes in Decision Analysis Brian Harris MPP Candidate Goldman School of Public Policy University of California, Berkeley
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CHAPTER 10 The Rational Consumer
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The Rational Consumer Chapter 10. How consumers choose to spend their income on goods and services Why consumers make choices by maximizing utility, a
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Estimating Outcomes in Decision Analysis Miriam Kuppermann, PhD, MPH Associate Professor Departments of Obstetrics, Gynecology & Reproductive Sciences
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