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The top documents tagged [types of social power]
10-1 12/12/2014 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 10 Groups CONSUMER BEHAVIOR, 9e Michael R. Solomon
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Chapter 11 Groups and Social Media. 11-2 Reference Groups Reference group: an actual or imaginary individual/group that influences an individual’s evaluations,
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