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The top documents tagged [successful crm program]
Scm_chapter10-Customer Relationship Management
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crm
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1.Define customer relationship management (CRM), and explain its importance to a small business. 2.Discuss the significance of providing extraordinary
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CUSTOMER RELATIONSHIP MANAGEMENT Chapter 10 Prepared by Mark A. Jacobs, PhD ©2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or
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