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Marketingfor managers
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Marketing Management, chapter 12 Setting Product Strategy Prepared by: Volkan ÜLKE Prof. : Teoman DUMAN
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Copyright © 2003 Prentice-Hall, Inc. 14-1 Chapter 14 Setting the Product and Branding Strategy by PowerPoint by Milton M. Pressley University of New Orleans
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12 Setting Product Strategy 1. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 12-2 What is a Product? A product is anything that
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