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The top documents tagged [priciples of marketing]
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205 views
Pricing Strategies Pricing Strategies Additional Considerations Chapter 11 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON
228 views
Communicating Customer Value Integrated Marketing Communications Strategy Chapter 14 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON
248 views
Retailing and Wholesaling Chapter 13 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON
315 views
Personal Selling and Sales Promotion Chapter 16 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON
282 views
Analyzing the Marketing Environment Chapter 3 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON
241 views
Marketing:Creating and Capturing Customer Value Chapter 1 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON
233 views
Direct and Online Marketing Direct and Online Marketing Building Direct Customer Relationships Chapter 17 Priciples of Marketing by Philip Kotler and Gary
247 views
Creating Competitive Advantage Chapter 18 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON
232 views
Managing Marketing Information to Gain Customer Insights Chapter 5 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON
213 views
Company and Marketing Strategy Partnering to Build Customer Relationships Chapter 2 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON
235 views
Pricing Understanding and Capturing Customer Value Chapter 10 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON
223 views
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