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LOCALIZATION for Tourism & Hospitality Industries Yvette Fang Red & Blue International Focus On Asia Workshop by Massachusetts Office of Travel & Tourism
LOCALIZATION for Tourism & Hospitality Industries Yvette Fang Red & Blue International Focus On Asia Workshop by Massachusetts Office of Travel & Tourism
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18 Managing Mass Communications 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 18-2 Figure 18.1 The Five M’s of Advertising
18 Managing Mass Communications 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 18-2 Figure 18.1 The Five M’s of Advertising
213 views
2007 Thomson South-Western Overview of Integrated Marketing Communications Chapter One
2007 Thomson South-Western Overview of Integrated Marketing Communications Chapter One
213 views
INTRODUCTION TO BUSINESS CHAPTER 12 Creating and Pricing Products
INTRODUCTION TO BUSINESS CHAPTER 12 Creating and Pricing Products
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Consumer Health Advertising and Marketing. Healthy People 2010 Health Communication Health professional- patient relations Individuals’ exposure to, search
Consumer Health Advertising and Marketing. Healthy People 2010 Health Communication Health professional- patient relations Individuals’ exposure to, search
223 views
Sales Management 4
Sales Management 4
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Positioning and Targeting for MarCom Efforts
Positioning and Targeting for MarCom Efforts
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R EPOSITIONING – A PPLE I P HONE. P RESENTATION O UTLINE Target Market Segmenting the market Positioning Internal/External/Environmental Factors
R EPOSITIONING – A PPLE I P HONE. P RESENTATION O UTLINE Target Market Segmenting the market Positioning Internal/External/Environmental Factors
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Managing Mass Communications. 18-2 Advertising Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
Managing Mass Communications. 18-2 Advertising Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
214 views
2.1.1 Business Ownership
2.1.1 Business Ownership
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Personal Selling Often the single largest operating expense!!! 1 out of 10 in the labor force is in sales work Requires increasing professionalism –Relationship-building
Personal Selling Often the single largest operating expense!!! 1 out of 10 in the labor force is in sales work Requires increasing professionalism –Relationship-building
213 views
ROAD MAP: Integrated marketing communications Five promotion tools and the factors that must be considered in shaping the overall promotion mix. –Advertising:
ROAD MAP: Integrated marketing communications Five promotion tools and the factors that must be considered in shaping the overall promotion mix. –Advertising:
218 views