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The top documents tagged [ordinal scale variables]
Attitudes Expressions of inner feelings that reflect whether a person is favorably or unfavorably predisposed to some object -- a brand, a brand name,
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Measurement To collect data, you need to have something to measure Measurement is the process of assigning numbers or scores to characteristics or attributes
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Research Tools and Techniques The Research Process: Step 7 (Data Analysis Part A) Lecture 28
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