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Chapter 14Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared
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©2003 South-Western Chapter 12 Version 3e1 chapter Integrated Marketing Communications 12 Prepared by Deborah Baker Texas Christian University
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Chapter 10 Marketing communication and personal selling
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1 Marketing Communications. 2 Promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence
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MARKETING COMMUNICATION Key Concepts
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MARKETING COMMUNICATION Key Concepts. The Role of Promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product
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