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Product. The Four Ps: The Tools Marketing Mix Product Price Promotion Place The Four Cs: The Ends Customer Solution Customer Cost Communication Conven-
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Chapter 11 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 11 Developing and Managing Products © imagesource/photolibrary
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Chapter 11: Developing and Managing Products Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd. Copyright 2010 by
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Developing and Managing Products
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