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The top documents tagged [new product developmentsection]
BRAND MANAGEMENT AND NEW PRODUCT DEVELOPMENT SECTION 11B Brand Management and the Firm Brands: Pricing Strategies, Tactics, and Laws ALAN L. WHITEBREAD
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BRAND MANAGEMENT AND NEW PRODUCT DEVELOPMENT SECTION 4A Brand Management and the Firm The Strategic Brand Management Process ALAN L. WHITEBREAD
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CLASS OPINION Brands you trustBrands you do not trust
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BRAND MANAGEMENT AND NEW PRODUCT DEVELOPMENT SECTION 6 Brand Management and the Firm New Product Development: Risk Assessment ALAN L. WHITEBREAD
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