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Managing Across Cultures chapter five McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved
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International Marketing and Management/Trade Globalization 1. 2011 All the World can be your market!
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7-1 Review CH 5 1.Define the four basic predispositions MNCs have toward their international operations. 2.In what way are parochialism and simplification
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5-1 Review of Chapter 4 Culture Acquired knowledge that people use to interpret experience and generate social behavior. This knowledge forms values, creates
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