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The top documents tagged [marketing planning chapter]
4.2 Marketing Planning Chapter 25 Part 2. Market Research The process of collecting, recording, and analyzing data about customers, competitors, and the
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4.2 Marketing Planning Chapter 25 Part 1. Marketing Planning A formal document which outlines the details of how a business plans to achieve its marketing
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CPAS REVIEW 2013-2014 MARKETING CHAPTER 2—THE MARKETING PLAN
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Section 2.1 Marketing Planning Chapter 2 the marketing plan Section 2.2 Market Segmentation
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Marketing Planning Chapter 2 The Marketing Plan Section 2.1 Marketing Planning Section 2.2 Market Segmentation Section 2.1 Marketing Planning Section 2.2
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1-1. McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Marketing Planning Chapter 01
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