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The top documents tagged [marketing interpretation]
S-D Logic Overview of the Service-Dominant Logic of Marketing Academic Presentation for the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen
222 views
S-D Logic The Service-Dominant Logic Mindset: Overview and Directions Research Presentation for the University of Melbourne December 8, 2006 Stephen L
217 views
S-D Logic Service-Dominant Logic: What It Is and What It Is Not Presentation to the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen L
221 views
S-D Logic From Goods to Service(s): A Trail of Two Logics Presentation for the Postgraduate Service Science Symposium University of Auckland July 24, 2007
213 views
S-D Logic Relationship: Toward Service-Dominant Logic Transcendence and Unification Presentation to Relationship Marketing Summit December 13, 2007 Robert
214 views
S-D Logic From Goods to Service(s): A Trail of Two Logics Presentation for the Service Science Seminar, University of California, Merced October 9, 2007
218 views
Foundations of Service-Dominant Logic
85 views