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The top documents tagged [marketing communicator]
CHAPTER 9 (blend of the chapters 13+14+15 of the text book) Integrated Marketing Communication Strategy Objective: examining the steps in developing effective
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Communicating Customer Value Integrated Marketing Communications Strategy Chapter 14 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON
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Kotler / Armstrong, Chapter 14 Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called
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Chapter 14. The promotion mix or marketing communication mix is the specific blend of advertising, public relations, personal selling, and direct- marketing
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