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The top documents tagged [innovations adoption]
New Product Adoption
1.850 views
Chapter Six MarCom’s Role in Facilitating Product Adoption
248 views
Diffusion of Innovations and Community Mobilization and Empowerment Models Epi 246 Margaret Handley, PhD MPH Lecture 4 October 20, 2011
216 views
IT Innovation Diffusion of High-Technology Products and Innovations
220 views
Marketing Communications and New Product Adoption
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2007 Thomson South-Western Facilitating the Success of New Brands Chapter Seven
214 views
2007 Thomson South-Western Facilitation of Product Adoption, Brand Naming, and Packaging Chapter Seven
220 views