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Chap 001
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Essentials of Marketing Chapter 13 Promotion – Introduction to Integrated Marketing Communication McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill
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Essentials of Marketing Chapter 15 Advertising, Publicity, and Sales Promotion McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All
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Chap2
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47414_15h_sw_opt_guide
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CH 5
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BASIC MARKETING For use only with Perreault/Cannon/ McCarthy texts, © 2011 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Chapter 14 Promotion – Introduction
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Essentials of Marketing Chapter 1 Marketing’s Value to Consumers, Firms, and Society McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc
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Chapter 4: Evaluating Opportunities in the Changing Marketing Environment
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Chapter 4: Buying Behaviour. When you finish this chapter, you should Chapter Objectives 1. Understand the economic- buyer model of buyer behavior. 2
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Chapter 3 Evaluating Opportunities in the Changing Market Environment Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution
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Chapter 2 Marketing Strategy Planning Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written
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