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The top documents tagged [globalized product strategy]
27f31product Strategies
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Global Marketing Management, 5e Chapter 10Copyright (c) 2009 John Wiley & Sons, Inc. 1 Chapter 10 Global Product Policy Decisions I: Developing New Products
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Chapter 11Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 11 Global Product Policy Decisions I: Developing New Products
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