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The top documents tagged [customer value imperatives]
Strategic gaps: The difference between what we want and what we have got Lecture 10
234 views
Customer value strategy and positioning: What have you got to offer, and how does it makes you different to the rest? Lecture 7
214 views
Market strategy and the strategic pathway Lecture 4
215 views
Strategic relationships and networks: Building the infrastructure to deliver the strategy Lecture 8
223 views
Market sensing and learning strategy: Competitive strength through knowing more Lecture 5
217 views
Strategic market choices and targets: Where to compete and where not to Lecture 6
214 views