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Chapter 12Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared
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Week 8- 11.08.04 Distribution and Retailing Issues
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Chapter 12Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 Learning Outcomes Chapter 12 Marketing Channels 1.Explain
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Key Concepts. A set of interdependent ORGANIZATIONS that ease the transfer of ownership as products move from producer to business user or consumer. Marketing
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