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The top documents tagged [competitors objectives]
Competitive Reaction Team members: Jenny Cheung 97475650 Grace Zhang 97472174 Liz Yeung 97490192 Elisa Woo 97480961
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Creating Competitive Advantage Chapter 18 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON
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Strategic Marketing 052 430 Instructor: Michael Cooke E-mail Address:
[email protected]
@kku.ac.th Office:IC room 817 Class hours:Friday 13:00-16:00
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Creating Competitive Advantage Chapter 18. 18- 1 Objectives Learn Major Goals of Marketing Learn how to understand competitors as well as customers via
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Chapter 2
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