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burns05_ppt01
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1. 1.To describe the basics of sports marketing 2.To examine how sports marketing has impacted sports 3.To discover how companies use sports marketing
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1-1 Copyright © 2010 Pearson Education, Inc.. To understand Marketing Research, we must answer these questions: What is marketing? What is the marketing
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Copyright © 2011 Pearson Education CHAPTER 8. Marketing ◦ The process of creating and delivering desired goods and services to customers. ◦ Involves
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