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The top documents tagged [actual price of goods]
18 - 1 Global Perspective The Price War Setting the right price for a product or service can be the key to success or failure An offerings price must reflect
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I n t e r n a t i o n a l M a r k e t i n g Pricing for International Markets Chapter 18 1 4 t h E d i t i o n P h i l i p R. C a t e o r a M a r y C
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Pricing for International Markets
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Pricing for International Markets. 18 - 2 Learning Objectives Components of pricing as competitive tools in international marketing The pricing pitfalls
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