tag lines

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Post on 12-Apr-2017

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Tag lines

Tag lines

After creating a mood board of famous tag lines it allowed me to have inspiration which helped me create my own potential tag lines that could be used in my short film, I then handed them out to my targeted audience to see which one they felt would work best as a tag line for my short film. I asked 20 people age ranging from 17-19 years old.

My potential tag lines;

- Has she Lost her mind or Lost her self

- The past will always be back to haunt you

- the rose of love the rose of death

- based on a true story

- when ever you see the herse go by you know youll be the next to die


Has she Lost her mind or Lost her self

3 out of 20 people in my target market said this tag line was their favourite, the main positive feed back suggest that the tag line shows the fine line between sane and insanity and how this is an interesting starting point the audience has in their mind for the film.

In contrast to this I found that this wasnt a big enough evidence to support the number in order to use this as my tag line, I found that my target audience found this quote quite confusing and wasnt as flowing nicely as the others, therefore I will not use this in my review.

The past will always be back to haunt you

I found 4 out of 20 members of my target audience preferred this tag line , the feed back I got stated that it was a strong tag line as its a clich horror line, and everyone as a teenager experiences karma in their life time therefore would stand out when viewing the poster and appeal to my target audience

However as this statistic was not over the majority vote, I feel that this is too much of a high risk to use for my poster as I need it to be as eyecatcing and iconic as possible

Based on a true story

This tag line achieved 11 out of 20, my feed back suggest this is a strong tag line, due to the idea that horror film tend to be abstract and unrealistic, therefore would create a bit of doubt but also curiosity, and would imply sympathy for the characters by the fact they could of experienced similar situations

However even though this is over half of my targeted audience, I feel I can develop it further as I would like to enhance the appeal of my poster by the tag line even more, so that I know I will gain maxium view of my short film

when ever you see the herse go by you know youll be the next to die

This tag line got 2 votes out of 20, I found the feed back suggest that there was a strong link from the short film and the tag line due to the non diagetic sound the herse song

However most of this feed back suggest that to understand this tagline first the film would need to be watch there fore defeats the point of the advertising poster

Conclusion

In conclusion I have decided to choose based on a true story as my final tag line, as I found this appealed to the largest number of my target audience, therefore would decrease the risk of failure of advertising my short film as I know that majority of my target audience would approve on the tag line.

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SalesSales

Has she lost her mind or lost herselfThe past always comes to haunt youBased on a true storyWhen ever you see the herse go by you know youll be the next to die