tag heuer
DESCRIPTION
Tag HeuerTRANSCRIPT
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WelcomeEveryone
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Group
Xenon
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Tick talk byTeyeba Sadia Siddiqua
Hasin Arman AdipTahmid TanvirSabbir Ahmed
Israt jahan
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Introduction
• Founder• Change in name• Sold to French company• Over the year development
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From 1860 to Present
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Their productWatches
Leather Optical
Electronic
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Different types of watch
Tag heuer carreraAquaracerTag heuer formula 1MonacoLinkTag heuer grand carrera
Wrist watch
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Literature Review
•What is SWOT analysis?•What is BCG matrix?•What is Porter’s competitive five forces model?
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Finding Analysis
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SWOT Analysis of TAG Heuer
Strength Weakness
• High Revenue• Brand loyalty and quality• Customer service• Brand Ambassadors• High brand recall
StrengthStrength
• Brand portfolio• High loan rates are possible• Limited market• Heavy brand clutter• High price
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OPPORTUNITY
• Fragment market• New technology • Innovation• Growing economy• High growth in the luxury watches
Threats
• Government regulations• Increasing rates of interest• Rising cost of raw materials• Technological problem• Price changes
•Government regulations
•Increasing rates of interest
Rising cost of raw materials
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BCG matrix of TAG Heuer
• Cash cow- Carrera Calibre 1887 • Question mark- Aquaracer 300m• Star- Formula 1 Chronograph • Dogs- Link 40mm
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Porter’s Competitive Five Forces Model ofTAG Heuer
1. Threats of new entrants: New entry of competitor. 2. Threats of substitute: Rising demand of similar product.3. Bargaining power of buyers: Power of customer bargain the price.4. Bargaining power of supplier: Power of supplier to rise their price.5. Current rivalry: Increasing completion to reach market top.
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TAG Heuer Marketing StrategiesBusiness level strategy: Differentiation strategy Focus market New innovation
Corporate level Strategy: Unrelated diversification strategy Expand their focus market Reach other country
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The Organization Structure of TAG Heuer
• Centralization wok• Departmentalized• Small scope of span of control• Specialized
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Recommendation Organizational Strengths to Environmental Opportunities: New innovation Applying growth strategy
Correcting weaknesses and guarding against threats: Expand globally Changes in target market Low price
Strategies: Increase their productivity More online marketing
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Conclusion
•Growth•People choice •Market spot light•Strong history•Long experience
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Thank you
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Any Question?