PowerPoint Presentation

All Things TaboolaPart 1Introduction

Our presenters for today

Chris ButlinCEO at Stringo MediaLena ChudasamaSuccess Manager at TaboolaJonathan RiftinTaboola Partners Lead @ryonatan

Introduction to the Network

Moments of Discovery: Taboola User Mindset

The User - State of Mind

I want to engage with my friendsSearchI want to find information about a specific productDiscoveryI want to consume contentSocial

Lets talk about the user firstWhen searching : he already knows what he wantsOn social: hes more engaging with friends and family and the known environmentDiscover: is where he gets to explore NEW things

You Have Seen Us Before: On MobileEnabling people to discover content at that moment when they are most likely to engage

Where is this discovery you speak of? Its everywhere! On mobileBig beautiful placements (use bloomberg)

Desktop - Homepage Section

You Have Seen Us Before: On Desktop

And on desktop. On a huge piece of real-estate that is seamlessly integrated into more than 5K publishers

Demo Time

And on desktop. On a huge piece of real-estate that is seamlessly integrated into more than 5K publishersOptin, choice based

Taboolas average ad CTR is10x higherthan display ads

Taboola Placements bust Banner Blindness

We tried right rail, above the fold etc. but below the article beats everything else

Powering Billions of Moments of Discovery Across the Globe42%1BMonthly Unique Users Globally88%US Mobile Internet Users ReachedWW Internet Desktop Users Reached

1.35BMonthly ClicksAverage monthly recommendations, 11/2016

CanadaJapanKoreaChinaBrazilUSA

Australia5B

UKGermany

France

India

Mexico

1B10B11B22B8B22B21B0.8B2B1B107B

Lets talk numbers to get a perspective on the REACH in the US and globally for our platform

10B+Recommendationsa day on many of the worlds top publishers

News | Business | FinanceEntertainment | Lifestyle

Tech

Its not just reach, its also TOP QUALITY publishers. In different verticals we have fantastic publishers like Hufpost, NBC, NFL, etc. These are exclusive to Taboola if you want to buy native on Bloomberg, you have to buy Taboola. Multil year deals.

Top Advertisers Use Taboola

Brand AwernessPR/Corporate CommunicationAudience DevelopmentLead GenertionE-Commerce

The combination of Reach + Scale + Premium publishers (=quality traffic) had already attracted thousands of advertisers from fortune top 100, top 500 etc. And they us it for different type of needs: Performance, Brand awareness, PR, Lead gen, Ecommerce, you name it!

Take on of each and tell their storyIntel use taboola to help re discover their brandVerizon (DR) targeting existing users using live rampChipotle PR issues, use taboola for mass audience after E-coli scandal Lead gen sales force has a niche target audience - syndicate taboola for ebooks Ecommerce macys , wayfair (signups) , dollar shave club etc.

Brand Awareness & StorytellingYour brands story is important. Continually driving brand awareness will keep your message strong and ultimately drive more sales.

Taboola can help with brand amplification and storytelling by displaying your content at the right moment to users in discovery mode.

How CanHelp You?

Enabling Discoveries Through The Entire FunnelNarrower Targeting

AwarenessConsiderationDecisionLoyalty

Enabling users to discover your content for the first time requires a different strategy than one that reintroduces users

How TaboolaWorks For Advertisers

Grow your traffic & Customer baseReach potential customers across the worlds most popular websites.Engage target audiences naturally, while theyre reading interesting content.Search in reverse - Taboola surfaces recommendations for content and products users are interested in, but never knew existed

Drive Leads & ConversionsTaboola is helping thousands of advertisers move their business forward by driving new leads and conversions. We can help you reach your goals by tracking and optimizing for leads and conversions.

Product PurchaseNewsletter SignupAdd to Cart

Case Study | EducationOnline Language Learning ProviderGoalDistribute Babbels rich content to new language learners and have them convert into paying customers.SolutionUse Taboola and to target their humorous

Results22%Increase In New Marketing Leads100KLeads Per Month

Drive Page ViewsMORE and MORE Page Views

Creating content takes a lot of work!You want to make sure visitors are sticking around and reading it.

SearchSocialDiscovery

Pages / Sessions

Taboola reaches users at the moment they are looking to discover something new, so we can help with driving highly engaged users looking to consume multiple pages of content.

A lot of brands look on traffic but taboola looks at post click engagement

A massive online booking site implementing a top-of-funnel strategy to draw visitors to its content site viewfinder.

x228%Increased in average session durationIncrease in pages per session

Case Study | Travel

Get more eyeballs on your PR efforts by amplifying 3rd party articles on the Taboola network

Extend Shelf-life of 3rd Party Articles

perfect for earned media and social proofExtend the shelf life of an article

Drive Video Views

Taboola is driving 1M+ video views every month

With Taboolas discovery platform you can drive new and engaged users to your website or digital asset and embed a video of your choice

Choice based watching video

Powered by Our Predictive EngineDelivering personalized recommendations by ingesting numerous signals

LocationInterestsReferralFormat

DeviceSocial

Ad Auction OverviewPublisher AcceptanceYour content will only have the chance to appear on publishers that accept your type of contentCPC Bida higher bid makes your content more competitive*CTRa higher CTR makes your content more competitive**These two factors work together! A low CPC campaign can still gain significant traction if CTR is high (users are very interested in the content)

TargetingCreativeGeoPlatformDay-partingBiddingContextual

We have a huge amount of first party data that we use for targeting options, and are more advanced than any other platform on the market.

We support geo, platform, contextual, vertical and demo targeting, and are pushing the envelop to help ensure we meet our advertisers KPIs and drive the highest engagement and performance.

B2C TargetingB2B Targeting

Demographic (Age/Gender)Household IncomeOccupationLifestyleEthnicityMarital StatusPresence of ChildrenJob FunctionSeniorityProfessional SegmentsCompany SizeIndustry

Targeting (Basics)CreativeGeoPlatformDay-partingBiddingContextual

Taboola reaches users at the moment they are looking to discover something new, so we can help with driving highly engaged users looking to consume multiple pages of content.

A lot of brands look on traffic but taboola looks at post click engagement

TransparencyOptimizationReporting & AnalyticsComprehensivePlatform

We offer comprehensive reporting full transparency of our traffic sources, optimizations of creative and performance, full reporting and advanced analytics.

We show full impressions by publisher, CTR, by device and item.

You can block publishers in real time, upload creative and a/b test down to the item level.

Click Through RateClicksCost Per ClickCost Per Acquisition Conversion RatePerformance by ItemPerformance by PlatformPerformance by SitePerformance by CampaignPerformance by CountryRobustReporting Tool

We offer comprehensive reporting full transparency of our traffic sources, optimizations of creative and performance, full reporting and advanced analytics.

We show full impressions by publisher, CTR, by device and item.

You can block publishers in real time, upload creative and a/b test down to the item level.

5 reasons to advertise with TaboolaDesigned & optimized for conversion campaignsFull transparency and control over content and sitesBest-in-class technologyHighest levels of service and access to expertsLargest discovery platform reaching more desktop users than Facebook

TechROIServiceReachQuality

Quality - transparency

Technology

Service,

ROI reach.

The Agencies PartnersProgram Benefits:

Four Reasons to PARTNER with TaboolaProductOptimization + SupportPromotionsTargeting

1234

Product: special agency product and beta participation (when relevant)Benefits: Vouchers of 200$ for launching Uniqute targeting options (with minimum 1K spend): whitelisting, contextual targeting, 3rd party (b2b, b2c)Service: optimization and ad approvals

Why is Taboola good for your agency?

now that you know the basics about the Taboola, Id like to take some time and talk about WHY Taboola is good for your agency. before that, are there any questions?

Trends Are ChangingSource: Google Trends

content marketing

Google advertisingFacebook advertising

Id like to start by sharing briefly some interesting trends in the industry. As you can see in this chart that I pulled off Google Trends, we can see that the interest in Facebook and Google advertising is on decline, while content marketing is rising. Now Its important to understand that content marketing captures many different channels, but what better way to promote your content or products using Taboola network that enbles you to show your content on premium publisher websites around the world as a recommended article without even talking to them.

For PerformanceMarketers

Youre all overSearch & SocialAnd now what?

Assuming youre a performance agency, doing mainly search or social. Search is limited because of a) people need to search your product or b) its too competitive and the CPCs are very expensive. on Social - its amazing because the targeting options are infinite, but the maintenance and the scale are very limiting. Traffic on social is mainly mobile, and we still see low conversion rates on mobile, while with Taboola, theres amazing reach on desktop.

Taboola Beats Search During Holiday Shopping Season

Driving 300% Higher Return For Leading HDTV Retailer

heres a great example of how discovery complements a search campaign. 1 - get users from Taboola to your site, either educational or product page. 2 - use remarking for search with broad KW and now your audience is more qualified.

For PR & Content Marketers (and SEO)

Youve created the content thats just half the job.Now boost it!

Its not easy getting an article published or that blog post on MOZ. After the first day circulation, the shares on social networks and email lists had died down, you can still promote your 3rd party content on Taboola and this will extend the shelf life and bring more eye balls to your story.

Amazing PerformanceHighest number of page views per sessionLowest bounce rate

SearchSocialDiscovery

SearchSocialDiscovery

Scale & QualityTraffic42%1BMonthly Unique Users Globally88%US Mobile Internet Users ReachedWW Internet Desktop Users Reached1.35BMonthly Clicks

News | Business | FinanceEntertainment | Lifestyle

Tech

What Are Agencies Saying?

"Ive been very pleased with Taboolas performance as a tool within our media arsenal. It has performed very well and supported Tapstones unique ability to deliver successful native advertising campaigns for our clients."All of our clients are extremely results-driven, so its essential that we secure the highest quality traffic. Taboolas performance andability to scale has played a major role inour clients success. Christopher Butlin,Founder & CEO, Stringo MediaJonathan David, Founder & CEO, Tapstone

How Taboola Works With Your AgencyTaboola is a new media channel to offer to your clientsCompliments your current media plans

Intuitive UI that allows for easy campaign setup and launch

Christopher ButlinCEO & Founder of Stringo Media

The are already established media channels that are offered in every media plan. Advertisers want something new / something that performs / something creative. An additional tool in your belt that actually performs.Carve a some budget for native and I promise you the next media plan you will only want more - provides a massive lift in search and display retargetingOf course Taboola has hands-on client solutions resources, but the UI is also self-serve - allowing you to launch/optimize without waiting. Clean and simple to use while still allowing you to dive deep into data for optimization.

Key benefits for you and your client

Engaging format helps achieve campaign KPI goalsTransparent data feeds optimization decisions and future campaign plansHigh quality publishers create a brand safe environment that scales

Push vs. Pull vs. Discovery - How we moved from display to native - increased landing page engagement lower acquisition costsThe publisher list is more than impressive - aligning your brand with their quality content creates a positive user experienceAgain the UI is simple (not a huge learning curve), but the data provided with allow you to optimize on a granular level.

Objection Handling

Were already using other content networks

No Content

I dont know where Ill show up

Entertainment | Lifestyle

Tech

News | Business | Finance

Nobody clicks on them

1.3B Clicks a month

Taboolas average ad CTR is10x higherthan display ads

How is this different than any other display ads?

Native ads

Premium publishers with exclusive dealsTargeting algorithm and audience

Scale and Reach

Brand Safety

Transparency

Youll be on the same publisher that we run apple on and banc of america and walmart

Picking the right clientOpen to experiment with new channels.Selling High Life-time-value product or service.Have good content (3rd party, blogs etc.).Product with no queries on Google (subscription box for sox).When keywords are too expansive or when there arent enough keywords.Looking for engaged traffic.Performance oriented that understands attribution and multi touch.Launching a new product.

Q&AAgencies@Taboola.com

Picking the right clientOpen to experiment with new channelsSelling High Life-time-value product or serviceHas good content (3rd party, blogs etc.)Product with no queries on Google (subscription box for sox)Looking for engaged trafficExhausted social budgets When keywords are too expansive or when there arent enough keywordsPerformance oriented Launching a new product