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ON WASHINGTON STATE’S LARGEST NEWSPAPER NETWORK!

MAKE THE FRONT

PAGENational Sales Office: Toll Free (888) 443-5815 | Ph: (360) 394-5800 | Fax (360) 394-5841

2700 Richards Road, STE 201 | Bellevue, WA 98005 www.soundpublishing.com

2011 Tab-On® Rate Card

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Tab-On® Ads Front Page Advertising n Bright, bold colors that jump off the front page n Special adhesive for clean removal

Group 1 Pricing Group 2 Pricing

Annual Frequency 1x 6x 12x 26x 1x 6x 12x 26x

10m $85 $83 $81 $79 $111 $109 $107 $105

25m $69 $67 $65 $63 $95 $93 $91 $89

50m $67 $65 $63 $61 $93 $91 $89 $87

75m $65 $63 $61 $59 $91 $89 $87 $85

100m $63 $61 $59 $57 $89 $87 $85 $83

*4 color & process color are not available on quantities under 25,000. Above prices based on white paper & one ink color. Add $3/m for colored paper. Add $3/m for each additional ink color. Add $20/m for process color.

Tab-On® Plus Front Page Advertising

n 2 sided Tab-On® provides more space to get your message outn Ideal for disclaimers, directions, and listingsn 4 color & process color are available on quantities 25,000 and above. Add $36/m for process color.



25m $84 $82 $80 $78 $110 $108 $106 $104

50m $72 $70 $68 $66 $98 $96 $94 $92

75m $70 $68 $66 $64 $96 $94 $92 $90

100m $72 $70 $68 $66 $98 $96 $94 $92

Above prices based on white paper & one ink color. Add $3/m for colored paper. Add $9/m for each additional ink color. Add $36/m for process color.

PowerAd® Advertising Booklets

n Expanded content booklet easily removes leaving only a clear backing on the printed material n Folds out to 4 or 8 printable panels



50m $149 $145 $141 $137 $175 $171 $167 $163

75m $140 $136 $132 $128 $166 $162 $158 $154

100m $132 $128 $124 $120 $158 $154 $150 $146

8 Panel Power Booklets are also available, add $20/m. This product includes 4 color on all pages. Deadline is the 20th each month, delivery on the 14th.

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VersaCoupons®

n Redeemable front page coupon n Coupon or card size is 2 inches by 3.125 inchesn The back side can have writable areasn Cards can be bar-coded and sequentially numbered



25m $178 $168 $158 $148 $204 $194 $184 $174

50m $162 $152 $142 $132 $188 $178 $168 $158

75m $147 $137 $127 $117 $173 $163 $153 $143

100m $131 $121 $111 $101 $157 $147 $137 $127

VersaCards®



25m $183 $173 $163 $153 $209 $199 $189 $179

50m $162 $152 $142 $132 $188 $178 $168 $158

75m $142 $132 $122 $112 $168 $158 $148 $138

100m $122 $112 $102 $97 $148 $138 $128 $123

Includes 2 colors on one side, 1 color on back. Add full color to the front for $50/m.

Tab-On® Scratch & Play Advertising

n Are ideal for contests, games, coupons or promotions n Vibrant, bold colors grab the attention of readers, while the scratch area draws readers further into the ad, prompting them to take action



50m $181 $171 $161 $151 $207 $197 $187 $177

75m $166 $156 $146 $136 $192 $182 $172 $162

100m $148 $138 $128 $118 $174 $164 $154 $144

Add $10/m for 2 color/1 side

Track & Play™ (Sequential Numbers)

n Consecutive numbers and bar coding allow for easy tracking of customer’s response n 2/1 colors add $5/m, bar codes add $30/m



50m $160 $155 $150 $145 $186 $181 $176 $171

75m $153 $148 $143 $138 $179 $174 $169 $164

100m $148 $143 $138 $133 $174 $169 $164 $159

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Make the front pages of Washington State’s largest newspaper network!

Get the results you demand

with Sound Publishing’s unbeatable

combination of high household

distribution and strong readership.

Our award-winning newspapers bring

tremendous value to advertisers in

today’s changing newspaper world

where metro daily circulation

continues to decline. We remain firm in

our commitment to bring consumers

vital news coverage they can’t find

anywhere else: Local community news

about events, schools,

government and sports that fits

the needs, lifestyles and interests of

our readers. If you want results

in Western Washington, join thousands

of satisfied advertisers that choose

Sound Publishing as their key

media buy!

Ahead Of The TimesAhead Of The Times

Ph: (360) 394-5800 | Fax (360) 394-58412700 Richards Road, Suite 201Bellevue, WA 98005www.soundpublishing.com

PG Sound Publishing Weekly Publication Issue Delivery Circulation

Kitsap County

1 Bainbridge Island Review Fri carrier 4,2371 Bremerton Patriot/Central Kitsap Reporter Fri carrier 30,3682 Kingston Community News last Fri mail 9,0991 North Kitsap Herald Fri carrier 12,7681 Port Orchard Independent Fri carrier 18,209

King & Pierce County

1 Auburn Reporter Fri carrier 24,7381 Bellevue Reporter Fri carrier 39,2481 Bonney Lake & Sumner Courier-Herald Wed carrier 18,8801 Bothell/Kenmore Reporter 1st/3rd Fri carrier 21,6621 Enumclaw Courier-Herald Wed carrier 13,1161 Federal Way Mirror Wed/Sat carrier 30,2351 Issaquah/Sammamish Reporter Fri carrier 29,7281 Kent Reporter Fri carrier 27,6501 Kirkland Reporter Fri carrier 26,0471 Maple Valley & Covington Reporter Fri carrier 24,1842 Mercer Island Reporter Wed mail 3,4421 Redmond Reporter Fri carrier 24,6351 Renton Reporter Fri carrier 30,0351 Snoqualmie Valley Record Wed carrier 13,8751 Vashon-Maury Island Beachcomber Wed carrier 3,645

Island & San Juan County

2 Islands’ Sounder Wed mail/carrier 2,3712 Islands’ Weekly Tues mail 2,1802 Journal of the San Juan Islands Wed mail 3,0041 South Whidbey Record Wed/Sat carrier 4,3651 Whidbey News-Times Wed/Sat carrier 6,549

Snohomish County

1 Arlington Times/ Marysville Globe Wed carrier 20,2621 100% distribution every 2nd Wednesday of the month! 43,000

Business Journals

2 Bellingham Business Journal first Mon mail/sc 5,7282 Wenatchee Business Journal first Mon mail/sc 14,534

Little Nickel Classifieds

2 Whatcom/Skagit/Island County Wed rack 20,0002 North Snohomish County Wed rack 26,5002 Central Snohomish County Wed rack 14,7002 South Snohomish, North King County Wed rack 12,9002 Seattle/Eastside Wed rack 22,2002 Southwest King County Wed rack 17,3202 Southeast King County Wed rack 18,5002 West Pierce County Thurs rack 27,0002 East Pierce County Thurs rack 19,0302 Peninsula/Kitsap County Thurs rack 23,4502 Thurston/Grays Harbor/Lewis /Mason County Thurs rack 21,0002 Southwest Washington Thurs rack 21,0002 Oregon Super Nickel Thurs rack 75,000

n Price Group 1 n Price Group 2

Please call if you have a special turnaround request. Turnaround time is 17 work days for Tab-On® Ads, 22 work days for Versa Cards/Coupons, and 28 work days for Power Ad® Booklets.Turnaround times INCLUDE normal time in transit and estimated Sound press inserting deadlines. Maximum number of TabOns® the press can handle per day – 100,000. They must be scheduled full run only – no special zip code or zone breakdowns.

Tab-On® Front Page Advertising

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