tabletop competition: four seasons closing ceremoney
DESCRIPTION
Four Seasons Hotel will be moving to their new building next year. This sample table is for their "Closing Ceremony" as they close their old hotel and move into their new one.The mirrors on the wall symbolizes recognition of their attendees.There will be a circle bar in the middle of the venue. In the center of the bar will be a tree with all four season on it (Much like their logo). From the tree, the venue will be divided into four section from the center (one season each section).This tabletop sample is the winter table in the "winter" section of the venue.TRANSCRIPT
F O U R S E A S O N S C L O S I N G C E R E M O N Y
A P R O P O S A L B Y A L E X C H E N G
Cell: 416 300-8585
Email: [email protected]
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On March 2012 Four Season Residence & Resort will be
officially moving to their new building
Their new hotel is a symbol of a new beginning after 50
years of success all around the world.
Toronto had always been their headquarters and their
location of humble origins.
Although it is not widely known, Four Seasons Company only
owns one hotel while all the rest are franchised throughout
the world.
Soon to be closed down to move into their new location,
Four Seasons Company would like to invite executives from
all around the world to attend their closing ceremony, cel-
ebrate their 50th anniversary, as well as their new building
that will be ready to move into.
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The new building is highly Modern with most of its exterior
covered in glass while the old building contains the Art Deco
style. Hence my overall style is a clash of both Modern and
Art Deco.
Another recurring theme would be the literal use of the
Four Seasons “tree”. The tree would be featured in the most
prominent places including all the centerpieces (in it’s appro-
priate season), and also the central bar (with all four seasons).
There will be a circle white plexi glass bar in the center of
the venue. In the middle of the bar will be a tree with all four
seasons on it (much like the Four Seasons logo) and from the
central bar, the venue will be divided into 4 differnt sections,
each with their own season (for example, the winter section
contains all the winter tables with the sample table shown,
only in that section).
The framed mirrors on the walls represent the importance
and recognition of every employee and shareholders who
have come from around the world to attend the ceremony.
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OVERVIEW: Opportun i ty OVERVIEW: Concept
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This is a sample table for the “winter” section of the venue.
The framed mirrors will be scattered throughout the walls of the
venue. It represents the importance and recognition of every employ-
ee and shareholders who have come from around the world to attend
the ceremony.
A full table setting with soup spoon, salad fork, dinner knife, dinner
fork, dessert spoon and dessert fork.
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Smooth, gleaming and modern flatware, equipt with crystal glassware
and silver-rim plating.
A custom handmade fabric cover menu with watercolour paper
borders and metallic paper.
Beautiful leaf name card holder. “Bodoni” typeface (same as the
Four Season logo) used for names and modern “Proxima” typeface
underneath.
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The center piece is the “Four Seasons” iconic tree. For the sample
tabletop, I chose to do the “winter” table in the “winter” section of the
venue (the venue is divided into four section from the middle bar).
The idea of a tree is “Art Deco” in style, however, my appoach in cre-
ating the tree is “Modern” (the Art Deco vs Modern clash theme).
The “Black Diamond” Swarovski crystals create “visual ground-
ing” (something dark to create contrast from all the white and silver
objects around), much like the black fabric menu.
The black diamond rhinestones also act as “frozen dew”.
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Fresh snow white Hydrangeas are place inside of the aluminum “flat
wire” tree to create visual interest.
Crystals hanging from the tree act as icicles with a modern twist.FO
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12 13 The style will be a clash of Modern and Art
Deco to reflect the new Four Seasons, and the
old Four Seasons. In the setup of the room’s
layout, there will be a circle bar in the center
that would divide the venue into four. These
four sections represent the four seasons (Four
Seasons Residence & Resort). There will be
a giant tree in the middle of the bar that will
mimic the Four Seasons logo to contain all
four season in it.
Extending the use of the iconic tree into the
individual centerpieces of each table, there
will be a different seasonal tree depending on
the section of the venue the table is located
at. For example, a table located in the summer
section of the venue will contain a tree that
would represent the summer season.
Draping and lighting will be used considerably
to distinguish the different seasonal sections.
I have chosen a Demasks linen called Good
Shabbos for the linen. The linen is a satin
white with matted demask texture in it. The
place mats will be a modern silver and tex-
tured rectangle with modern white china
(with a silver band) on top. The menu will be
wrapped in a unique black glittered fabric with
specialty papers added to the cover page.
There are four choices (one for each season)
The event will be held in the Regency Ball-
room (of the current Four Seasons). Since the
closing ceremoney represents the last event
that will be held at the building, the Regency
Ballroom, as the most featured event space of
the building was the perfect venue.
It is not common to have large event spaces
such as the Regency Ballroom. Many of the
largest ballrooms in the Ritz-Carlton, Park
Hyatt and even the new Four Seasons may
only accommodate a maximum of 350 people.
With 425 guests expected at the closing cer-
emony, there will not be a better venue that
has the logistical and conceptual requirements
for the event to take place.
All dividers in the Regency Hall will be re-
moved and the walls will be covered with
silver framed mirrors. By using pin spot and up
lighting to emphasize on taller objects such as
the centerpiece trees, the rug floors will not
be noticeable. There are not many large hotel
banquet halls in Toronto, and the one that fits
the concept the most had to be the Four Sea-
sons Regency Hall. The room will be setup as
seen on the right, with the head table (in front
of the circle bar reserved for the most senior
board of directors, president and ceo of the
Four Seasons company.
for each of the four courses. Each item will be
garnished to visually relevant to the season.
The Art Deco style may be seen from
flourished frames to the chivari chairs and the
Modern style may be ssen from the chosen
fabric typefaces used and the tree.
The walls will be covered with silver framed
mirrors of all shapes and sizes. These mirrors
symbolizes the recognition of the executives
and directors of Four Season Residence & Re-
sort from all over the world (who are presently
in the event) that make up the past, present
and future of the company.
THEME / DÉCOR DESIGN: Overa l l THEME / DÉCOR DESIGN: Venue
Regency Hotel setup in banquet style
Regency Hotel setup for the day of the event
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The china is kept consistent with the Mod-
ern and Art Deco theme. With a simple silver
band going through all the plates except for
the charger (which is fully silver), the china
is simple while still creating an impact (Plati-
num Band collection). The flatware also leans
toward the Modern style, with its clean simpli-
fied lines and Bauhaus flair. The glassware
however, ties in the Art Deco theme with the
use of crystal in the “Westmount Cut Crystal”
collection.
The tablecloth that was chosen is called
“Good Shabbos” which is a snow white linen
with a white satin demask pattern on it. The
pattern is Art Deco, and the demask echos the
“season” theme.
The Chivari chairs are Art Deco, however,
with the silver Chivari, the chair represents a
perfect clash between Modern and Art Deco.
Thus the Chivari are kept simple without add-
ing anything to it.
The walls are covered with different flourish
framed mirrors. Although Art Deco in form,
the silver again delivers the Modern style.
These mirrors symbolizes the recognition for
the executives and directors of Four Season
Residence & Resort from all over the world
(who are at the event) that make up the past,
present and future of the company.
The blue drapery are used to reflect the “win-
ter” section of the venue (the venue is divided
into four “seasonal” sections which includes
Spring, Summer, Fall and Winter).
The venue will be setup in a banquet style
with a circle bar in the center of the room. In
the center of the circle bar will be a large tree
with all four seasons on it (like the Four Sea-
sons logo). The large tree will act as a divider
of the room according to the four seasons on
the tree.
Lighting will also be used to divide up the
room according to their seasons. For the
winter section, that part of the room will be lit
with blue lights and with blue drapery for that
section of the wall.
The centrepiece features a tree con-
structed from flat wire and acrylic poles. The
whole centerpiece will also be decorated
with rhinestones and will be washed with LED
blue lights. The conceptual challenge for the
centre piece of the “winter” table maintaining
the modern style since the idea of a tree is Art
Deco. That challenge was handled with the
use of metal and glass-like acrylic poles. With
the use of lighting, the glamour of Art Deco is
evidently present. The height of the pole (be-
fore the leaves start flourishing) is exactly 22
inches ( just enough to preserve the sightlines).
Conceptually the use of the tree as both the
venue’s centrepiece as well as the tabletop
centrepiece echoes the Four Seasons brand.
Having different sections of the room a differ-
ent season with a different tree, the theme has
tremendous depth and conscious thought.
The menu features a handmade fabric cover
with watercolor borders and silver metallic
paper. With detailed font selection and type
treatment, the menu cover is both Modern
in it’s elegance and simplicity, as well as
Art Deco in it’s glamour. The interior of the
menu contains a four-course meal, with four
choices (seasonal themed) for each course.
The design of the interior is very Art Deco with
Modern san-serif and serif fonts.
PRODUCT SELECTION: TABLETOP
PRODUCT SELECTION: ADDIT IONS
THEME / DÉCOR DESIGN: Centrepiece
THEME / DÉCOR DESIGN: Menu
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THANK YOU.I am currently looking for employment at an event planning and decor company. I would be
happy to email my portfolio and resume for your viewing if there are any opportunities.
Your time and concideration is greatly appreciated.
Cell: 416 300-8585
Email: [email protected]
Thanks again for your attendance to the Soirèe Tabletop Competition.