TABLET HOTELS

By: Alexandra Humnicki, Floriane Brette, Akram Nehmé

What is Tablet Hotels and Brand Positioning?

Selling the world’s best boutique hotels and luxury hotels.

“Extraordinary hotels for global nomads”

Sells rooms from chains: Ritz Carlton, Grand Hyatt etc…

Sells rooms from small and locally owned boutique hotels

Lists luxury hotels with a premium price offering rates from less than 100 USD to over 200 USD

Put the ease, the romance, the glamour, back in travel, from inspiration to confirmation

Hotels are anonymously visited and evaluated by Tablet Hotels’ team of experts, that will only keep them on the site if hotels meet the high standards required to continue deserving their approval and to stay listed on the site.

HOTELS IN PARIS

HOTELS IN CALIFORNIA

Market Positioning of Tablet Hotels

• Positioned for the global nomads- as states the tag line on the previous slides

• Ranked 53,493 in the world

•Low rank, meaning lots of visitors

•Fast website

•Page is viewed on average 48,972 times/day & worth 901,429 USD

•Viewed mostly by the US market (shown on the next slide) with 50%.

•Tablet Hotels appeared in all the Newspapers shown on the left hand side

•They position themswelves as “the one stop prescription shop for the jaded amd harried traveller”

Customer Engagement Points

Facebook- special offers, guest feedback, contests to win stays, lots of picture, articles, interviews

Customer Engagement Points

Twitter- 21,000 followers; 4,200 tweets, organize scavenger hunts , create awareness, special promotions

Customer Engagement Points

Youtube- interviews to inform potential guests

Customer Engagements

1) Before- to provide information and pictures concerning the hotels in various countries, to attract the customer

2) After- client satisfaction and feedback

3) Customer loyalty- through contests and scavenger hunts