tablet and mobile apps. how the internet will never be the same again
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Tablet and mobile apps. How the Internet will never be the same again. Presentation for the Inma Europe Conference in Krakow 2010TRANSCRIPT
Tablet and mobile apps. How the Internet will never be the
same again
Inma/OPA Europe ConferenceDiego Cenzano. CEO at Biko and Innovation Consultant
INNOVATION
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
Smartphones and now tablets are the new frontier in the digital world and they force us to rethink our products, IT strategy and workflows.
new frontier
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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New devices enable us to create more convenient information services for our audiences.
A great experience for our users and readers.
A great opportunity (1)
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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New online players like Twitter, Facebook, Apple, Skype and Spotify are creating alternative online applications to the web. 100% focused on their users satisfaction. New devices are the entry point.
Big players
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Many newspapers have focused their first steps on offering the print product with its traditional format and no value added.
From print to tablet
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Other examples show how the starting point are the news feeds coming from the web and a browser style experience.
In many cases web experience is richer.
From web to tablet
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Not a great user experience or a really convenient application so far
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Some media companies and startups focused on tablets are beginning to work in new ideas and products, some of them very simple and effective.
Innovating with the experience
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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We are in a great position to rethink our global strategy based on a sustainable integrated business model for the future.
A multimedia, multiproduct and multiplatform strategy.
A great Opportunity (2)
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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1. Information
2. Services
3. Issues and passions
Disaggregate 3 strands
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Special concernsUsers/readers data is basic in order to develop a complete multiplatform strategy.
Partnership with brands in order to innovate in advertisement represents a basic starting point for tablets.
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Tablets and smartphones give us the chance to rethink our organizations and IT workflows in order to shift our companies into tech savvy and attract new talent.
A great Opportunity (3)
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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We need to promote the integration of journalist, graphic, technology and business profiles inside the newsrooms in order to empower the possibilities of our everyday work.
integration
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Workflow Preliminary preparation of all content templates and navigation logic into the iPad CMSThree daily actions
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
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Five clear needs to be considered:
3. Enhance the user experience.
2. Stress flexibility.
1. Become applications creator.
4. Organize your IT staff to deal with the day-to-day.
5. Expand the technical staff’s horizons.
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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
Diego Cenzano. CEO at Biko and Innovation [email protected]
Thank You