table xi ciw lab: behind the software
TRANSCRIPT
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behind the software Designing better products using Google’s Design Sprint
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Table XI is a full-service Digital Strategy, UX Design, mobile and web development firm obsessed with delivering meaningful results for your business
Our full capabilities include
Business strategy, digital strategy, and user research
User experience and product design
Mobile native application development and cross platform solutions
Full stack web development
Project management and quality assurance
Application hosting, monitoring, and support
Maintenance and optimization
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Trust is harder to build than technology“What differentiates Table XI from anybody else is a deeper understanding of the entire business … Table XI just greatly expands the collective intelligence of Dickson.”
Chris Sorensen, VP of Sales & Marketing, Dickson
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WHAT WE DO
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We believe in doing right by our team, our clients, and our community in everything we do
We believe that the mental and physical wellness of our people leads
to better ideas, greater output, and lower expenses in the long run.
Since 2002 we’ve donated more than $750,000 in services to Chicago
nonprofits and organizations whose missions we support.
We don’t charge clients for bug fixes and prefer engagements where
we share project risk.
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WHAT WE DO
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We’ve worked with a diverse range of companies, including tech startups and not-for-profit organizations, to make a big impact on their business
The ideas platform for everyone
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what is a sprint?
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DESIGN SPRINTS
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A highly collaborative process we’ve adopted from Google to prototype your ideas and test them on real users in just five days.
What is a Design Sprint?
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DESIGN SPRINTS
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When are Design Sprints helpful?
Launching new or reimagining existing products or services
Extending an existing experience to a new platform
Injecting user experience design into an MVP
Improving user experience gaps (e.g. a high rate of cart abandonment)
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DESIGN SPRINTS
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Design Sprints at Table XI
We run our own implementation calledProduct Design
Workshops Read all about it, bit.ly/2egklgK
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#SprintTip Context matters! Bring your own expertise to Design Sprints #CIWwithTXI
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DESIGN SPRINTS
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You may recognize our workWe’ve been proud technology
partners of Chicago Ideas for
many years. This year, we used a
Product Design Workshop to jump
start the redesign process.
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Welcome to your first Design Sprint!
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Preview of Sprint
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Who should be in there?Decider
This person is going to make all of the tough calls throughout the week.
This must be someone who has enough context and organizational buy-in
that their decisions won’t be overturned. They should be there everyday
but must attend days 1 & 3.
Facilitator
This person is in charge of the schedule for the week and making sure
we’re progressing smoothly. This person must be there everyday.
Additional People
You’ll also need a few more people who can test & make the prototype,
write copy, contribute their subject matter expertise and/or knows the way
things get done in your organization.
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How does it work?
Understand
We start off by
defining business
opportunity, the
target audience,
and mapping the
ideal experience.
Diverge
We’ll be guided
through a set of
hands-on sketching
exercises designed
to help us bring to
light the best ideas.
Decide
Time to get real.
We’ll focus on the
ideas we feel will
best solve the
business problem.
Prototype
This intensive day
is spent preparing
for the next day’s
interviews and
creating our
realistic façade.
Test & Learn
Our ideas are
finally tested in the
real world, by
actual users.
day
1
day
5
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Understand
day
1
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Ask the experts Talk to one person at a time and take notes.
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Make a map Keep it simple, 5-15 steps is generally enough.
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Not all experiences are linear, choose the right
map for the problem. Sometimes that means a combination of maps.
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#SprintTip If your team loses it’s way, revisit your map. It
may need to be redrawn #CIWwithTXI
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Pick a target Choose a user type and experience to focus on
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Diverge
day
2
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Sketch divergent concepts
Group think limits the diversity and quality of ideas, so you’ll sketch alone.
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Your sketches will look like this …
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Just kidding, they’ll look more like this …
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#SprintTip Fight fear of sketching! If you can draw a circle, triangle & box you can
sketch a website #CIWwithTXI
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Decide
day
3
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Make sure the best ideas win, not the best
sales person You’ll choose the best concepts using silent reviews
and structured critique.
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Turn the best ideas into a storyboard
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#SprintTip A great storyboard makes prototyping
faster! #CIWwithTXI
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Prototype
day
4
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A realistic façade is all you need to learn from
your users.
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For web sites and apps try tools like Keynote
or PowerPoint, Invision or Marvel, and UX Pin
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#SprintTip Use pre-built templates and UI kits to
speed up the prototyping process #CIWwithTXI
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Test & Learn
day
5
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5 user interviews are enough to reveal
big insights
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Conduct the interviews 1-on-1 using the 5 act
interview process Don’t worry, we’ll explain this more later.
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The team watches the interviews and takes
notes from another room
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#SprintTip What people is do interesting but the thoughts,
feelings, and emotions behind their actions are priceless.
#CIWwithTXI
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Thank You