Table of Contents

y Gurieli – Born in Georgia

y From The Beginning

y Georgia and Tea

y Uniqueness of Georgian Tea

y Gurieli - the Georgian Brand of Tea

y Our Awards

y Prince Gurieli

y Gurieli Classic Tea

y Pampered by Natural

y Gurieli Fruit Tea

y The Natural Treasure of Georgia

y Gurieli Herbal Tea

y Rcheuli

y Georgian Baikh tea

y Ali Sultan

y GeoPlant

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The Beginning of New Era

The idea of Gurieli was born in 2008. Two years of intensive work with the production managers, workers and farmers, financial institutions, govern-ment officials and international partners – market-ing companies, vendors and consultants followed. And in 2010 the first packs of packed, branded Gurieli, made of premium quality green tea leaves could be found in all shops across Georgia.

Since then we have been working on development and perfection of this umbrella brand. Each day, step by step, full of passion we strive towards our mission: To provide the healthiest drink of the mil-lennium to the world from the finest, environmen-tally-friendly, best tea plantations of rural Georgia.

We see ourselves as partners with our valued customers, employees and community, promoting healthier lifestyle and helping them to lead happi-er lives.

BEING PROUD OF WHAT WE DO, WE WOULD LIKE TO PRESENT

THE BEST GEORGIAN BRAND OF TEA .

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Prince Mamia V Gurieli (1809-1826), last ruler of Guria principality in Western Georgia, took great interest in transforming and developing the agri-cultural sector.

Following the advice given by the French botanists Andre Michaux and his son Francois Andre Mi-chaux, who were the first to bring the tea plant to the United States in 1799, the Prince ordered the first Tea - Camellia Sinensis samples.

These were brought to his botanical garden by the Scotsman Jacob Montague Marr, together with other exotic plants. Cultivation of this once un-known plant has laid the grounds for the develop-ment of what in the following decades became one of the biggest agricultural industries in Georgia.

From the Beginning

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It was back in 1809, two hundred years ago...

Georgia and Tea

1861 the first Georgian “baikhi” tea was produced on an industrial scale. After exhibiting the prod-uct at the Russian agricultural exposition in St. Petersburg (1864), Georgian tea gained acknowl-edgment. The first notable shipments were made to Russia in 1885 and soon the Georgian tea could be found in shops across Europe. In 1899 Georgian Tea was awarded Golden Medal at Paris Interna-tional Exhibition.

1900s tea producing companies started emerging, more and more tea plantations were cultivated and new processing factories were built. The Geor-gian tea industry saw rapid and remarkable growth under the Soviet Union.

In 1980’s the Georgian tea industry already en-gaged 190 000 employees, owned more than 70 thousand ha of tea plantations, 140 primary pro-duction, 25 tea packing and 3 mechanical factories and a number of industrial units.

Georgia produced 600 thousand tons of green leaves or 133 thousand tons of tea becoming the fifth largest tea producer in the world after India, China, Japan and Sri-Lanka.

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Uniqueness of Georgian Tea

Due geographic location, climatic conditions, tem-peratures that vary drastically between summer and winter determine the unique character of Georgian tea. Due to natural factors, it is not nec-essary to use of pesticides and herbicides therefore our tea is ecologically pure and the environment is less polluted.

The number of sunny days in Georgia, optimal av-erage annual temperature (+12.5 - +14.7 C) and subtropical climate contribute to the quality of tea leaves. Strong contrast between day and night-time temperatures during the period when the tea shoots start to appear, produces aromatic sub-stances in the delicate sprouts of the plant creating a complex bouquet of aroma unique to Georgian tea.

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It is noteworthy that Georgia has played an essen-tial role in the study of tea cultivation worldwide. Georgian scientist, Ksenia Bakhtadze first proved the principle that different varieties of tea could be crossed to create plants with unique traits. Through the generational selection method, she managed to make over 16 hybrid varieties charac-terized by high frost-resistance and economic effi-ciency.

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The primary idea behind this new venture was to create the Georgian brand, that would become the sign of quality and reliability. Decision of cooper-ating with the famous Ogylvy and Mather Group was crucial as together, we managed to build the brand with value – Gurieli, which represents a unique blend of tradition and novelty, as the tea manufacturing has a 200 year long history and is associated with the established Georgian industry and production of the branded, packed Georgian tea after the years of the crisis in this sector is re-lated with re-birth. The concept behind the brand quickly gained international recognition and con-sumer loyalty..

Our packaging and concept has had success on nu-merous international competitions. The “Gurieli Export” packaging has been awarded with Gold at the Idea! Festival in Minsk, Belarus. “Gurieli Export” packaging was shortlisted for the “The Big Book of Packaging” in 2011, which features the most inno-vative works from around the world, where you can find only the brands with best advertising, de-sign and packaging of the year.

Other Awards include:

GOLDEN HAMMER - SILVER FOR THE “MAKING OF GURIELI FRUIT TEA VIDEO” , CATEGORY: CRAFT 2012

y Kiev International Advertising Festival -

Bronze (category: graphic design), short-list

(category: design in marketing communica

tions) 2010

y Armenian Advertising Association : Special

Prize “Nation’s Favorite in Advertising”2010

y International Advertising Festival ‘Golden

Drum’ - Finalist 2010 Moscow International

Advertising Festival ‘Red Apple’ - short-list

2010

y International Festival ‘Popok’, Armenia -

short-list 2010

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Gurieli- The Georgian Brend of Tea

For four consecutive years 2010, 2011, 2012, 2013 brand “Gurieli” received the title of “Golden Brand” on the annual award ceremony organized by “The Global Idea”.

The title is awarded based on various factors in-cluding brand awareness, popularity, advertising, PR activities and surveys. In 2013 our newest brand “Prince Gurieli” received the Golden Award.

In 2013 “Geoplant” was selected by Media Holding “Georgian Times” and Marketing research associa-tion “Gorbi” and we received the National Business Award for the Revival of Traditional Industry and High Ecological Standards.

In October 2014 we received the second National Business Award for Successful penetration of New Export Markets and implementation of New Tech-nologies.

Golden Brand of Georgia National Business Award

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In 2012 we received the Mercury Award – Compa-ny of the Year for “Revival of Traditional Industry” granted by the Ministry of Economy and Sustain-able Development of Georgia.

Mercury Award

Touch of the Past, Taste of the Future

Prince Gurieli is our exclusive products, the newest one, released in 2014. It is made from highest qual-ity, ecologically pure tea leaves grown in the high mountain plantations of Caucasus and handpicked in May, when the tea sprouts are newly flourished. Carefully processed, these are later transformed into what can be regarded as the ‘Everest’ of Geor-gian tea.

With each cup of overflowing dainty green leaves, treated one at a time, opulent aroma, refined taste,

freshness and purity, Prince Gurieli allows you rel-ish the Georgian tea tradition.

Together with loose black and green tea in tin box-es, for the first time in Georgia we introduced the exclusive pyra-pack (silk pyramids) packaging to the market.

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Prince Gurieli

TRADITIONAL BLACK TRADITIONAL GREEN EARL GREY

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Prince Gurieli

JASMINE BLOSSOM ALPINE BERRY WILD MINT

CLASSIC GREEN CLASSIC WITH BERGAMOT

Gurieli Classic

CLASSIC BLACK GREEN WITH JASMINE

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The best Georgian brand of tea .

Pampered by Nature

Georgian nature unveiled to us the mystic art of fruit tea making. Since olden times, Georgian fruit has been renowned for its delicate aroma and outstanding taste. With every cup of Gurieli fruit tea, discover juicy golden citrus of the subtrop-ical Kolkhian lowland, bubbly untamed berries of the Caucasus mountain slopes, and blazing sa-vory fruits from lavish orchards of eastern Georgia.

The first ever branded fruit tea in Georgia is the “Gurieli Fruit Tea” – an exclusive product, which offers a full glimpse of tastes that Georgia’s diverse nature has to offer. Georgian Berry, Georgian For-est Fruit and Georgian Subtropics are three differ-ent types of fruit teas, which are all made of a mix of dry, wild-grown fruits.

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GEORGIAN BERRY GEORGIAN FORES GEORGIAN SUBTROPICS

Gurieli Fruit Tea

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Pampered by Nature

The Natural Treasure of Georgia

The rapid growth of popularity of herbal teas en-couraged us to create another line for the Gurie-li family. We are proud of our Gurieli Herbal Tea line offering Mint, Chamomile and Alpine Tea. The exclusive, innovative recipe used for blending the mint, chamomile and rhododendron plants with the best green tea leaves determines the special, well-balanced taste of the drink and enhances their health beneficial and healing properties.The unique and endemic species of herbs found in the Alpine and sub-alpine areas, volcanic high-lands, deciduous and coniferous forests have with-

stood the test of centuries and are a living mon-ument of Georgia’s natural and cultural heritage. Due to its holistic qualities, Gurieli Herbal Tea com-bines natural soothing and stimulating features with a distinct antioxidant function. All the trea-sures of the Georgian nature are gathered in a sin-gle cup for your healthier future.

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The benefits of Mint are well known since olden times, it has been used for centuries in order to cure or prevent a number of diseases. Research made by Prof. Susan Farr(Ph.D) from the St. Luis University is important as it revealed that the antioxidants present in the mint plant stim-ulates brain, improves learning and memory and has beneficial effects on altering the course of age-related cognitive decline.

Chamomile is another herb that has numerous health benefits known since olden times. Re-cently the American Chemical Society journal published a re-search made by Elaine Holmes, Imperial College, which revealed the unique medical benefits pres-ent in the chamomile, that it has important antibacterial effect on the organism, improves immuni-ty and is effective for treatment and preven.

Natives of Georgia have long been aware of the health bene-fits and unique properties of the tea brewed from leaves of Rhodo-dendron Caucasicum, a polyphe-nol-rich evergreen, also known as alpine rose, that grows in the Caucasian mountains.

MINT GHAMOMILE ALPINE TEA

Gurieli Herbal Tea

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The Natural Treasure of Georgia

Other Brands

One of our key objectives was to create tea brands, that would be present in all market segments. By creating Rcheuli we satisfied the customers, who love lighter tea, with less astringency and also suc-cessfully penetrated the economy segment.

The idea behind the brand, in addition to taking over the non-branded market and creating a sort of buffer zone to protect our main Gurieli brand,

was to make all possible tastes and combinations that we produce available for an extremely low cost.

The best quality-cost ratio, similar price for all va-rieties of the product, as well as balmy taste creat-ed for the less strength-oriented tea-lovers are the key advantages of the Rcheuli brand.

Rcheuli

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Georgian Baikh Tea

While retail spaces are filled with a variety of teas from all sorts of different origins, the eye of both Georgian and foreign consumer familiar with Geor-gian tea still looks out for the traditional Geor-gian tea package on the store shelf. Memories of a cupful of hot tea, a cast iron Samovar going up in fumes, and crystal marmalade saucer still carry the same old scent. It was precisely this nostalgia that inspired creation of our traditional brand “Geor-gian Baikhi #36”—tea, quality and aroma of which we have inherited from our ancestors.

The carefully designed export prototype under the name is particularly popular on the ethnic markets of the former Soviet Union as well as Western Eu-rope. The brand is practically analogous to Rcheuli with regard to its quality grade and characteristics, but differs with its unique name and package de-sign, which is virtually a replica of the popular So-viet-era product.

Baikh tea for welding

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Ali Sultan is appreciated for intensity, excellent black tea with saturated taste, very beautiful color and pleasant, delicate aroma. It has bright astrin-gency. The leaves of this beautiful-looking tea are very well twisted crosswise. It requires only the most fresh and delicate leaves, i.e. the upper flesh. This tea has a double-freshness impact.

Ali Sultan is the mixture of High grown Sri Lankan and Georgian tea. The excellent blend made by our tea tasters and loved by consumers in Georgia, es-pecially in specific districts where the ethnic Azer-baijanis live.

Ali Sultan

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GeoPlant

The establishment of Geoplant Limited in the 1996 has become the major turning point, this year can be marked as the beginning of the revival of the Georgian tea industry. Despite the difficulties Geo-plant Ltd become the leading tea producing and trade company in South Caucasus. The main busi-ness line of the company was the sale of bulk tea for export markets, until the management decided to start the packed tea production. Our key clients for the past 17 years are: Plantextract, Martin Bauer (Germany), Van Rees North America (Lipton, USA), Dobrinia Dar (Ukraine),

Mayski Chai (Russia), Martin Bauer Middle East, Doruk Teknik (Turkey) Glatfilter GmbH, Purico GmbH (Germany), Kölle Etiketten GmbH, Drahtwerk Elisental GmbH (Germany),Zwirnerei a.d. Wutach GmbH (Germany),Mabroc Teas (Pvt) Ltd (Sri Lanka), Gokal Beverages Limited (Kenya), EIGENart by Brüssel Steel GmbH, (Germany), Dongguan City Jingli Can Co. Ltd (China).

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The establishment of Geoplant Limited in the 1996 has become the major turning point, this year can be marked as the beginning of the revival of the Georgian tea industry. Despite the difficulties Geo-plant Ltd become the leading tea producing and trade company in South Caucasus. The main busi-ness line of the company was the sale of bulk tea for export markets, until the management decided to start the packed tea production. Our key clients for the past 17 years are: Plantextract, Martin Bauer (Germany), Van Rees North America (Lipton, USA), Dobrinia Dar (Ukraine), Mayski Chai (Russia), Martin Bauer Middle East, Doruk Teknik (Turkey) Glatfilter GmbH, Purico GmbH (Germany), Kölle Etiketten GmbH, Drahtwerk Elisental GmbH (Germany),

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Zwirnerei a.d. Wutach GmbH (Germany),Mabroc Teas (Pvt) Ltd (Sri Lanka), Gokal Beverages Limited (Kenya), EIGENart by Brüssel Steel GmbH, (Germany), Dongguan City Jingli Can Co. Ltd (China).

It is noteworthy that Georgia has played an essen-tial role in the study of tea cultivation worldwide. Georgian scientist, Ksenia Bakhtadze first proved the principle that different varieties of tea could be crossed to create plants with unique traits. Through the generational selection method, she managed to make over 16 hybrid varieties charac-terized by high frost-resistance and economic effi-ciency.

The company currently holds 1 095 ha land, tea plantations in three regions of Western Georgia: Guria, Samegrelo and Imereti.

We own three production units equipped with state-of-the-art machinery from TI Global (India) for primary production of both black and green teas, blending and flavoring facilities, packing ma-chinery from IMA S.p.A. (Italy), Marden Edwards (Great Britain), Fuso(Japan).

The new, packing factory is currently under con-struction and from April 2015 , equipped with the best, modern machinery, it will start working with full capacity in order to provide better and diverse packaging for our exclusive products.

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QUALITY MARK HACCP ISO 220001

Exceptional quality has always been one of our primary goals, for years we have maintained and only improved the quality standards at all levels in Geo-plant Limited. The “Georgian Quality Foundation” has award-ed us with the “Quality Mark”, based on thorough examination and research conducted in our factories, including technical equipment, analysis of work processes, organizational struc-ture, quality of products and hy-giene norms. “Quality management and qual-ity of products provided by the Geoplant corresponds to the highest level established with-in the “Quality Mark” program and this company is authorized to use the “Quality Mark” on its packaging.”- says the certificate granted by the Foundation.

International certifications are also an important part of our quality management system. In 2014 we received the Haz-ard analysis and critical control points or HACCP certification, which is a systematic preventive approach to food safety from bi-ological, chemical, and physical hazards in production process-es that can cause the finished product to be unsafe, and de-signs measurements to reduce these risks to a safe level.

In 2015 Geoplant Limited re-ceived the ISO 220001 - inter-national standard that speci-fies the requirements for a food safety management system that involves the following elements: interactive communication, sys-tem management, prerequisite programs and HACCP princi-ples. The certification, which is an industrial-specific risk man-agement system for any type of food processing and marketing.

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