The Mother Goose Kenya CBOPromoting women and children empowerment by offering parenting solutions

Onyonka Estate B74, Langata P.O Box 3784100100 Nairobi, Kenya

Phone:Email:Web:

+254(0) 723 412 689, 0720 704 325mothergoosekenya@gmail.comhttp://www.themothergoosekenya.com

REF: KIND REQUEST FOR SUPPORT IN INSTALLING PUBLIC BREASTFEEDING BOOTHS IN KENYA THUS PROMOTING MATERNAL HEALTH

We are submitting this unsolicited proposal requesting for your kind financial support in installing breastfeeding booths/pods in our quest for promoting Exclusive Breastfeeding (EBF) in Kenya.

The Mother Goose Kenya CBO hopes that your organization will respond favorably to our request of improving breastfeeding in Kenya thus reducing the high infancy deaths.

Your positive response will go a long way in promoting our ambitious vision of promoting EBF

Sincerely,

James Mwangi Kimani

Project Manager-The Mother Goose Kenya CBO

Cell Phone: +254721956206

Table of Contents 1. Summary................................................................................................................

2. Introduction............................................................................................................. 2.1 Organization objectives……………………………………………………………………………………2.2 Organization achievements ………………………………………………………………………………

3. Problem statement...........................................................................................................3.1 The current breastfeeding situation in Kenyan towns.

4. Benefits of Exclusive Breastfeeding (EBF).......................................................................4.1 Benefits of EBF to mothers………………………………………………………………………………4.2Benefits of EBF to children………………………………………………………………………………..4.3 Benefits of breastfeeding to the society………………………………………………………….

5. Project Description........................................................................................................... 6. The Lactation Pod features...............................................................................................

5. Budget/Narrative..............................................................................................................

5. Our Proposal and Request...............................................................................................

1. SUMMARY

• In support of 6 months Exclusive Breastfeeding(EBF),The Mother Goose CBO invented a portable pod called The Mummy-Toto Lactation suite

• The suite offers breastfeeding mothers a private,clean,serene and comfortable place to breast feed and/or express milk

• Our mission is to improve the health life of mothers and infants by encouraging exclusive breastfeeding. This in return increases the productivity of working parentsWith support from likeminded entities we are confident that we can empower many breastfeeding mother across the country for a healthier Kenya

2. INTRODUCTION The Mother Goose Kenya CBO is a social enterprise based in Nairobi involved in promoting better Childcare and Maternal Infant &Young Child Nutrition(MIYCN).The organization was registered in 2013 and transformed into a community based organization(CBO) in 2017 to realign itself with its operations.

2.1.Organization Objectives

1. Promotion of good childcare and maternal health

2. Promotion of best parenting practices

3. Women empowerment through Skills Training and Employment Promotion(STEP)

2.2. Our achievements

Donated four lactation pods for use in various public places

Trained 800 poor and vulnerable girls and placed them into employment under the DREAMS Innovation Challenge funded by PEPFAR

Trained more than 30 international students, with nanny jobs abroad

Contracted by the Kenyan government (TVET/CDACC) to develop an official Childcare curriculum for use in tertiary training institutions in Kenya

Currently engaged with a number of companies for online daycare setup.

Official partner of Cook-Pad International Partner-Dreamwaks

Partner-Data Vault Enterprises

Partnered with various children homes as part of our Corporate Social Responsibilities

Our work has been featured in the following media outlets:

Voice Of America 17th January 2017

VF Corporation newsletter - December 2016

Citizen Television - 23rd June 2016

K24 television - 7th January 2016

Kameme TV - 26th August 2017

3. PROBLEM STATEMENT

Did you know that …

• 13% of deaths in children occurs due to inadequate Exclusive Breast-Feeding(EBF)

• EBF children have a high IQ and improved immunity

• For continuous flow of milk, a mother should breastfeed/express milk after every 2-3 hours

• After the maternity leave, mothers are unable to Exclusively Breastfeed due to work commitments

• EBF reduces the risk of breast cancer

• EBF would save the world kshs 30trillion annually

3.1. The current breast feeding situation in our towns;

• We have very few or no public seats where a mother could sit and breastfeed her baby even in public.

• Our streets mainly in the cities are noisy, busy and unsafe for a mother and child to have conducive and uninterrupted moments of breastfeeding

• We lack public places that would offer privacy and cleanliness for pumping of breast milk for self-employed mothers, employed mothers in small shops, mothers travelling and shopping in various public economic hubs in our towns.

• The shopping malls, office hubs, the recreational centres, bus terminals, market places, sport areas and many other entities accessed by the public, lack the breastfeeding stations, which could be stressful for a visiting or shopping mother who would need the privacy and comfort to breastfeed her child. For the working mothers in these places find it impossible to express at their work areas.

• We lack workplaces and public day-care centres as well as child friendly areas in public that could offer working nursing mothers the chances to bring their children near to their work areas and breastfeeding the children when they are hungry

Therefore, the installation of the Breastfeeding pods in the public places, would not only support nursing mothers to breastfeed exclusively for 6 months, but will also create a healthier society and friendly working nation that mothers can work and breastfeed.

4. BENEFITS OF EXCLUSIVE BREASTFEEDING(EBF)

4.1.Benefits of EBF to mothers

• Every year of breastfeeding reduces risk of developing invasive breast cancer by 6%. • Improves work productivity • It reduces the risk of obesity and weight associated with pregnancy• Minimizes post-delivery depression• Physical/emotional bonding between mother and child is increased• Saves you time and money• Lowers chances of new pregnancies

4.2.Benefits of breastfeeding to Children

• It protects the baby against some infections and allergies • It provides a long term protection against chronic, non-communicable diseases such

as obesity, hypertension and diabetes• Promotes bonding between the baby and the child• Helps in baby’s growth and development (cognitive, physical, motor)• It contains the perfect nutrients that a baby needs in the first six months of life• Lowers Sudden Infant Death Syndrome(SIDS)

4.3.Benefits of breastfeeding to the Society Human milk is a unique natural resource for building brain power as well as health.

The only way to obtain it is through breastfeeding. If a community does not give women the support they need in order to breastfeed,

this valuable resource can be lost. On top of the obvious costs to the health care system due to associated illness,

society pays hidden costs of environmental degradation and the loss of learning potential in children. Breastfeeding is a key component of child-care.

Each generation of breastfed children lays the foundation for a future generation of healthy and productive workers

Breastfeeding provides a healthy, viable, non-polluting, non-resource intensive, sustainable and natural source of nutrition and sustenance.

5. PROJECT DESCRIPTION

The proposed project is comprised of several different, but related activities:

a) Installation of the breastfeeding booths in the designated areas .Completed lactation booths will be installed in the designated areas

b) Sensitization and orientation Once fully installed, sensitization campaigns will be run to acquaint and familiarize users with the effective usage of the lactation booth. Pod attendants will be oriented to ensure that the pod is fully maximized. The sensitization process will involve word of media, print media, social media platforms among other mediums. Our childcare trainers will be handy in running this process

c) Monitoring and Evaluation Monitoring of the pod usage, effectiveness and performance will be done on a monthly basis. Various data will be collected including average number of users per day, health status of mothers&babies and special cases. This info will be documented for follow-ups and improving the lactation pod to be more user friendly

d) Maintenance The pods will be checked on any technical defaults on a quarterly basis and immediately repaired.

6. THE LACTATION POD FEATURES The following are features of a standard lactation pod

• Dome shaped enclosed pod• Fridge 2.7cft mini fridge• 2 Lockable cabinet• 1 upholstered seat• Foot rest• Fixed table top• Two sockets• Lighting and external power connection• Air Refresher holder• Breastfeeding message on the door

• Power cable• One mirror• A wall mounted painting• Tack board for literature resources and• magazines• Wet Wipes holder• Wall mounted waste bin• Interior Painting to customers choice of

color• Ceiling vent for natural lightning

7. BUDGET/NARRATIVE

Pod description and price

Dimensions: 2.2 meters long, 1.1 meters wide and 2.2 meters high

2 inch thick block board walls Mobile and Portable set of small

swiveling wheels fixed to base Durable vinyl clad hardboard wall

construction with fire retardant coating No Patching or Painting Soundproof Anti-Rust/Corrosion Frame System Occupied/vacant deadbolt on the door Freshwater tank that can hold 50 liters In-built sink with wastewater collection

tank that can hold up to 50 liters External plug to draw power for the unit

and 4 electrical outlets for use inside the unit

Telephone and computer outlet Motion activated lighting Ventilated ceiling Full-length mirror Upholstered, cushioned, and high back

chair with armrests Pull-down table Paper towel dispenser Soap dispenser Half-height locker Waste bin with foot operated lid Tack board to post literature and helpful

resources Coat hook Footrest A speaker to play music A stock of essentials: wipes, nipple

cream, extra pump parts Transport to designated location

Total cost of Pod construction and installation(1 pod)

Kshs 295,000

Maintenance (Per month) Kshs 15,000Essentials supplies(wipes, nipple cream, extra pump parts etc)

Kshs 5,000

8. OUR PROPOSAL REQUEST

We request your kind financial support to enable us install 200 pods in a period of 2 yeurs distributed as follows:

County No of podsNairobi 60Nakuru 30Kisumu 40Mombasa 40Machakos 30Total number of pods 200