table of contents - u.s. ski & snowboardmedia.ussa.org/media-center/image...
TRANSCRIPT
Table of Contents 10. Stationery a. Letterhead b. Envelope/Business Card
11. Email a. Signature
12. eNewsletters a. Standard layout
13. PowerPoint a. USSA PowerPoint templates b. How to apply a template c. PowerPoint tips
14. Presentation Signage a. Bannering, podium, backdrop
15. Binder/Book Covers 16. Pins, Stickers and Decals 17. Video and CD/DVD Labeling 18. Internal Forms and Memos 19. Imagery a. Appropriate photo selection and cropping b. Commerical marks and photo credits
20. File Naming and Extensions 21. Uniforming
Stationery: LetterheadUSSA
The USSA has three approved letterhead designs. USSA letterhead should be used for all internal or external official company and sport correspondence. An additional U.S. Snowboarding or U.S. Ski Team letterhead may be used for ski or snowboarding specific communications. No other letterhead designs may be used. A second sheet of letterhead should appear without logos or USSA contact information but be on the same paper as the letterhead.
USSA letterhead should be printed on Cougar 60lb. (text), smooth. The USSA CEO should use Monarch letterhead (24lb., 25% cotton watermarked).
Letterheads can be used in black and white but for internal use only.
Sec. 10, Page a
United States Ski and Snowboard Association
t e l 4 3 5 6 4 9 9 0 9 0
f a x 4 3 5 6 4 9 3 6 1 3
u s s k i t e a m . c o m
u s s n o w b o a r d i n g . c o m
Box 100 - 1500 Kearns Blvd
P a r k C i t y, U t a h 8 4 0 6 0
The National Governing Body for
Olympic Skiing and Snowboarding
Stationery: Envelopes and business cardsUSSA
Envelopes
All USSA mailings must use USSA-branded envelopes. There are no variations to the USSA envelope. #10 (4.125" x 9.5" or 10.5 x 24.1 cm) envelopes should be printed in three-colors (PMS 200, PMS 288, PMS 457). Logo standards for the U.S. Ski Team and U.S. Snowboarding combined logo and the USSA logo should be followed. Envelopes should be printed on Cougar 60 lb. (text), smooth.
For official USSA correspondence, other acceptable envelope sizes include:10 X 13 Tyvek white6.5 X 9.5 (6 ¾)#10 window white#9 BRE - light blue #9
Business Cards
Business cards provide convenient information to stakeholders. Only slight variations on the card are allowed (i.e. addition of cell or Euro phone numbers). Business cards should be printed on Cougar, 80 lb (cover), smooth.
Sec.10, Page b
3 color version200 red288 blue876 metallic gold
United States Ski & Snowboard AssociationThe National Governing Body for Olympic Skiing and Snowboarding
Box 100 - 1500 Kearns Blvd - Park City, UT 84060
M. Katie PerhaiGraphic Design Manager
PHONE 435.647.2064FAX 435.647.2630
Box 100 - 1500 Kearns Blvd Park City, UT 84060 - usskiteam.com - ussnowboarding.com
M. Katie PerhaiGraphic Design Manager
PHONE 435.647.2064FAX 435.647.2630
Box 100 - 1500 Kearns Blvd Park City, UT 84060 - usskiteam.com - ussnowboarding.com
Setting your email signature
GroupWise Signature
In GroupWise select Tools – Options – Environment.
Select the signature Tab.
Type your signature and select Automatically add or Prompt before adding. Click OK when you are finished and Close on the Options Screen.
Note: Do not change any of the File Location files these are for Caching and your Archive.
Email Signature
Each USSA employee should have a personal but consistent email signature. There should be no wallpaper or graphic (unless USSA approved/issued) associated with an email signature. The signature should be as follows:
Dick CoeExecutive Vice President/Chief Operating OfficerUnited States Ski and Snowboard AssociationBox 100, 1500 Kearns BlvdPark City, UT 84060Tel 435.647.2004 (direct)Fax [email protected] / usskiteam.com / ussnowboarding.com
Email: SignatureUSSA
Sec. 11, Page a
Dick CoeExecutive Vice President/Chief Operating OfficerUnited States Ski and Snowboard AssociationBox 100, 1500 Kearns BlvdPark City, UT 84060Tel 435 647 2004 (direct)Fax 435 647 [email protected] / usskiteam/com / ussnowboarding.com
eNewslettersUSSAThe USSA uses eNewsletters for a variety of uses to communicate broadly to stakeholder groups via email. Only approved templates may be used. Non-Graphical Bulk EmailsIt is routine to distribute some broad communications via email without the use of a graphical template. In these cases, some basic typogra-phy standards must be followed. Those standards in BlueHornet include: Font: Arial Font size: 2 (BlueHornet sizing)
Graphical Bulk EmailsWhen using an approved graphic-based eNewsletter template, the following standards apply:Font: Arial Font size: 2 or 3 (BlueHornet sizing)
Sec. 12, Page a
Sample of a non-graphical bulk email Sample of a graphical eNewsletter
PowerPointUSSA
Standard PowerPoint templates have been established for company use. PowerPoint templates vary depending on the nature of the presentation. USSA Executive will determine the appropriate template for company wide presentations (i.e. planning, board presentations, etc.). A standard template will be available for others presentations. Standard and custom templates with different purposes are also avail-able or may be developed on request. Among those are a text-heavy template (i.e. plans presentations), a graphic-heavy template (i.e. awards ceremony) and a deck for printed distribution.
All templates are available on the shared drive: DriveS > AllShareDocs > USSASharedDocs > USSATemplates
Sec. 13, Page a
Title Slide ExampleTitle: Arial bold, 32 pointSubtitle: Arial, 18 point
Interior Slide ExampleTitle: Arial bold, 32 point
Body: Times New Roman, sizing dependent on level
Sec. 13, Page b
PowerPointUSSA
Loading the Template on Your ComputerA PowerPoint template is a special file that must first be saved to your My Templates sub-directory. You can identify a template file as it has the extension .pot. You cannot simply open it and start working. Check with the IT department for any questions specific to your computer setup.
1. Find the location of your templates sub-directory. The default location for USSA computers is:
• D:\System\Documents and Settings\<NAME>\Application Data\Microsoft\Templates
2. Save the template file to that sub-directory. If you can’t find it, see IT.
3. Open Microsoft PowerPoint.• PowerPoint 2000: By default, you get a pop-up window. Select the button for Design Template• PowerPoint 2003: Click on File > New in the upper menu. On the right, click on Templates > On my computer• PowerPoint 2007: Click on Microsoft Icon in the upper left hand corner > Click New > On the left side, click on My Templates
4. You will now see the sub-directory of templates where you can make your selection. Make sure your new template is visible in that sub-directory.
Using the TemplateThe standard template has two basic slide designs: a TITLE slide to be used as a presentation or section title in your presentation, and an INTERIOR slide to be used for the entire core of your presentation. The INTERIOR slide also offers you several options including two-columns or the ability to insert graphs, charts, photos or other objects. The INTERIOR slide is universal - there is no need to manually create any other slide.
PowerPoint 20031. To start a presentation, first open PowerPoint2. Click on File > New in the upper menu.3. On the right, click on Templates > On my
computer (see Slide 1)4. You will now see the sub-directory of templates
where you can make your selection. Click on the template you wish to use (see Slide 2-3).
5. By default, you will see the INTERIOR slide (see Slide 4).
6. You can build your text either on the slide itself or in the outline sidebar on the left.
7. If you are using the outline sidebar to enter text, hitting ENTER will start a new default interior slide. If you are using the big slide in the middle, simply click Insert > New Slide on the top menu. You can select your slide type from the choices on the right.
8. If you wish to enter a TITLE slide, simply click Insert > New Slide on the top menu and select the TITLE slide on the right. It will be in the upper left of the slide choices in the right sidebar (see Slide 5-6).
PowerPoint 20001. To start a presentation, first open PowerPoint2. By default, a pop-up window will appear. Select
the button for Design Template3. You will now see the sub-directory of templates
where you can make your selection. Click on the template you wish to use.
4. A pop-up box will appear where you can choose either the TITLE slide (the first choice in upper left, with two bars centered on a slide) or an INTERIOR slide (all the others, including standard outline format slide with bullets).
5. You can build your text either on the slide itself or in the outline sidebar on the left.
6. If you are using the outline sidebar to enter text, hitting ENTER will start a new default interior slide. If you are using the big slide in the middle, simply click Insert > New Slide on the top menu. You can select your slide type from the pop-up window.
7. If you wish to enter a TITLE slide, simply click Insert > New Slide on the top menu and select the TITLE slide from the pop-up window. It will be in the upper left of the slide choices in the right sidebar.
PowerPoint 20071. To start a presentation, first open PowerPoint2. Click the Microsoft Icon in the upper left hand
corner.3. Click New then My Templates4. You will now see the sub-directory of templates
where you can make your selection. Click on the template you wish to use.
5. By default, you will see the INTERIOR slide.6. To add a slide select the Home tab then New
Slide and select one of the following options:- Title Slide- Title and Content- Section Header- Two Content- Comparison- Title Only- Blank- Conent with Caption- Picture with Caption
PowerPointUSSA
Tips for Making Effective PowerPoint Presentations• Use the slide master feature to create a consistent and simple design template. It is fine to vary the content
presentation (i.e. bulleted list, 2-column text, text and image), but be consistent with other elements such as font, colors, and background.
• If you are copying and pasting, use the PASTE SPECIAL feature and select unformatted text. That way you won't bring outside formatting into the template.
• The TITLE slide should be used for just that, the title of your presentation or section within the presentation.
• Keep it simple. PowerPoint is NOT where you write your presentation. It should be a collection of 2-4 words per point to highlight your verbal presentation. If you're writing sentences, it's too long.
• Avoid the use of flashy transitions such as text fly-ins. These features may seem impressive at first, but are dis-tracting and get old quickly.
• Use good quality images that reinforce and complement your message. Ensure that your images maintain their im-pact and resolution when projected on a larger screen. However, downsize your photos FIRST before bringing into PowerPoint. Even if you scale pictures down in PowerPoint, you will retain the original file size. That's why Power-Point files get so big. Change the resolution to 72 (typically it will be 180-300) and THEN change the size to around 400-800 pixels wide. You can do further scaling in PowerPoint. This can be done easily in PhotoShop Elements.
• If you use builds, have content appear on the screen in a consistent, simple manner; from the top or left is best. Only “build” screens when necessary to make your point because they can slow your presentation.
• Limit the number of slides. Presenters who constantly “flip” to the next slide are likely to lose their audience. A good rule of thumb is one slide per minute.
• Learn to navigate your presentation in a non-linear fashion. PowerPoint allows the presenter to jump ahead or back without having to page through all the interim slides.
• Know how to and practice moving forward AND backward within your presentation. Audiences often ask to see the previous screen again.
• If possible, view your slides on the screen you’ll be using for your presentation. Make sure they are readable from the back row seats. Text and graphics should be large enough to read, but not so large as to appear “loud.”
• Have a Plan B in the event of technical difficulties. Remember that transparencies and handouts will not show animation or other special effects.
• Do not read from your slides. The content of your slides is for the audience, not for the presenter.
• Do not speak to your slides. Many presenters face the direction of their presentation rather than their audience.
Sec. 13, Page c
Presentation SignageUSSA
Bannering
Banners are recommended in large ar-eas when presenting to large audiences. Banners help brand the area with a con-sistent look and feel. They also convey appropriate organizational messages.
Podium
A logo placard is mandatory when us-ing a podium for a public presentation. The placard should completely cover any branding currently on the podium. It should display the applicable logo(s) for the company or event. For example, USSA Athletic Summit should display the U.S. Ski Team and U.S. Snowboard-ing logos with the USSA logo and values secondary across the bottom.
Backdrop
A logoed backdrop is especially impor-tant for public presentations on a stage. It provides significant branding opportu-nities when photographing activities tak-ing place on stage (i.e. awards). A “step and repeat” banner should be used as the backdrop whenever possible.
Sec. 14, Page a
Example of a podium placard and step-and-repeat backdrop
Example of bannering
Binders/Book CoversUSSAAll binders and books produced within the USSA should be consistently branded, using the current binder/book cover template. All bindersshould also include a spine. Templates for binders, book covers and spines (2-inch, 1.5-inch and 1-inch) are located at:Drive S: AllSharedDocs > USSA SharedDocs > USSA TemplatesIf a variation of the template is needed, please contact the Image Director to do so.
Sec. 15
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❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄ ❄
Headline Goes HereSubhead Goes Here
Any other dates or info goes here
Binder/Book Cover ExampleTitle: Arial bold, 36 pointSubtitle: Arial bold and italic, 28 pointOther info: Arial bold, 15 point
Binder Spine ExampleTitle: Arial bold, 16 point
Pins, Stickers and DecalsU.S. Ski Team and U.S. Snowboarding
Sec. 16
Pins
Each year, there are two pins consis-tently produced: A U.S. Ski Team datedpin (unique design each year) and aU.S. Ski Team shield pin (U.S. Ski Teamlogo - stays consistent each year).Depending on demand, there may also be a U.S. Snowboarding logo pin pro-duced. All pins using the U.S. Ski Team and/or U.S. Snowboarding logo should follow logos standards.
Stickers
Stickers are produced on an annual andneeds basis. Stickers should beproduced on vinyl to ensure quality anddurability. Logos on stickers should fol-low logo standards.
Decals
Decals (also referred to “die-cut decals”) are most commonly produced for U.S. Snowboarding. In order to produce a simplified decal, an alternate U.S. Snowboarding logo has been developed for this purpose. Decals using the U.S. Ski Team logos should follow logo standards.
alternate U.S. Snowboarding logo for die-cut decals
Video and CD/DVD LabelingUSSA
Sec. 17
Video
The production style look and feel of a video should be consis-tent with the USSA’s messages and branding. All videos should conclude with a “A Production of the USSA” screen identical to the artwork below. The production style and content of all video is subject to image review prior to production.
CD/DVD Labeling
All CD and DVDs produced within the USSA should be branded consistently with the current USSA look and feel. Blank CD and DVDs are available with the USSA artwork preprinted on them or use a USSA-branded label. See the Image Director for labels.
A PRODUCTION OF
United States Ski & Snowboard AssociationThe National Governing Body for Olympic Skiing and Snowboarding
usskiteam.com • ussnowboarding.com • ussa.org
Internal Forms and MemosUSSA
Sec. 18
Internal FormsThe USSA’s internal forms should carry the USSA’s most current marks (including U.S. Ski Team and U.S. Snowboarding) and should follow the USSA’s typographic rules. All USSA official forms can be found at: DriveS@AllSharedDocs > USSAShared-Docs > USSA Forms > General
Fax Cover SheetThe USSA’s fax transmittal form should be used as a cover sheet for all USSA official fax transmittals.
Internal MemosThe USSA’s internal memo form should be used for all USSA official internal memos.
TO: CLICK IN THE TEXT BOX, ENTER TEXT, AND HIT F11 TO MOVE TONEXT TEXT BOX. SHIFT F11 WILL RETURN YOU TO THE PREVIOUSTEXT BOX
FROM:
DATE:
SUBJECT:
Comments:
Send to: From:
Date: 6/11/08
Faxnumber:
Phonenumber:
# of pages
including
cover:
Fax number:
Fax Cover
Imagery: Photo selection, appropriate croppingU.S. Ski Team, U.S. Snowboarding and USSA
Sec. 19, Page a
U.S. Ski Team and U.S. Snowboarding imagery should show intensity, action, focus, athleticism, emotion and excitement. It is preferred that action imagery show the entire body of the athlete including equipment (skis, poles, etc.). Podium, victory and lifestyle imagery can be tightly cropped or full-body. Photography that is low-quality (out-of-focus, poor color/light) should not be used in any instance. For more specific information on photography, please refer to the General Edition, Sec. 5
Action imagery and team and head shots can be found in the USSA’s online photo library at www.ussa.smugmug.com.Most images are free to download and use. If an image or images are used, the photographer must be credited. There is also a selection of photography that is rights-protected and the photographer must be contacted in order for the imagery to be used. These images can be viewed but are non-downloadable from smugmug.
The USSA also has relationships with multiple photo services. To utilize images from services such as Getty Images, Nordic Focus or the Associated Press, please contact the Communications Department for permission and contacts at those services.
Sec. 19, Page b
Imagery: Commercial marks and creditsU.S. Ski Team, U.S. Snowboarding and USSA
Commercial Marks
The most current available photography should always be used. However, there are instances when using imagery with out-dated commercial marks is needed. These instances should be evaluated on a case-by-case basis. Using imagery with outdated commercial marks will be evaluated by one or all of the Commu-nications Department, Sales and Marketing Department, Athletics Deparptment, the athlete in the image and/or the athlete’s agent (if applicable) and the athlete’s supplier (if applicable).
Photo Credits
It is mandatory that all U.S. Ski Team, U.S. Snowboarding and USSA images are credited. If a staff member of the USSA took the photo, the correct format for crediting is:Photo: Carolyn Wawra/U.S. Ski Team orPhoto: Carolyn Wawra/U.S. Snowboarding or Photo: Carolyn Wawra/USSA
Use U.S. Ski Team or U.S. Snowboarding depending on where the photo was taken, (i.e.Center of Excellence) use USSA.
If a non-USSA staff member took the photo (it doesn’t matter if they’re a professional photographer or not), the correct format is: Photo © Don Cook or Photo © Getty Images.
File Naming and File ExtensionsUSSA
Sec. 20
File Naming
The following file naming is used for all logo files and other graphic files.
USST = U.S. Ski TeamUSSB = U.S. SnowboardingUSSA = United States Ski and Snowboard Association
C = Color Gry = GreyscaleBandW = Black and WhiteW = White (to be used on a dark background)
OffSplr = Official Supplier OffSplrNrdc = Official Supplier, Nordic OffMedSuplr = Official Medical Supplier OffMedPrvdr = Official Medical Provider OffLcnce = Official Licensee OffSpnsr = Official Sponsor
PrdSpnsr = Proud Sponsor
AO = All Out! RWU = Ride With US
Examples:USST_C_OffSpnsr.epsU.S. Ski Team, color, Official Sponsor logo, vector eps format
USST_BandW_OffMedSplr.eps U.S. Ski Team, black and white, Official Medical Supplier logo, vector eps format
USSB_C_OffLcnce.jpg U.S. Snowboarding, color, Official Licensee logo, jpeg format
USSB_W_DieCut.eps U.S. Snowboarding, white, Die Cut logo, vector eps format
USSA_Gry.eps USSA logo, greyscale, vector eps format
File Extensions
Files should be saved in different formats for different purposes. An image that is used in a PowerPoint should be saved as a jpeg while a logo that an embroiderer needs to reproduce should be saved as an eps. File extensions and purposes are as follows:.ai = Adobe Illustrator Common vector-based graphics software.aif/.aiff = Audio AIFF Files.avi = Video File.bmp = Microsoft Bitmapped File Low-resolution image file.doc = Microsoft Word Text File.eps = Encapsulated Postscript File (graphic) Can be vector- or rastar-based. Most commonly used file format for reproduction.gif = Graphics Interchange Format Graphic Used primarily on the Web and for low-resolution images with transparancy.htm/.html = Hypertext Markup Language File Web coding file.jpg/.jpeg = Joint Photographic Expert Group Graphic Used primarily on the Web, most common, universal image file but does not have vector or high resolution capabilities.mov = QuickTime Movie File.pdf = Portable Document File The single most universal file format for text or graphics.png = Portable Network Format Graphic Used primarily on the Web.ppt = PowerPoint File.sea and .sit - Self extracting Stuffit File, Mac-based.tif/.tiff = Tagged Image File Format Graphic File High resolution rastar-based image file.txt = An ASCII Text File.wav = Waveform Audio File.zip = Compressed file expanded by WinZip (PC) or Stuffit (Mac)
BOLD = USSA’s most commonly used file formats
UniformingU.S. Ski Team - Athletes and Coaches
Core Uniform Pieces
Team Jacket (unisex) - logoed PURPOSE: - Main outerwear piece for athletes and staff - Inspection - Training - Finish area - Start area
Team Insulator (unisex) - logoed PURPOSE: - Layering piece for Team Jacket - Inspection on warm days - Training on warm days - Finish area on warm days - Start area on warm days
Core Uniform Piece Rules - Primary colors should fall within the USSA’s approved color palette (see below). - Secondary (accent) colors should be neutral colors that compliment the USSA approved color palette. - Zipper, seam and tape colors should fall within the USSA approved color palette and/or a neutral color that compliments the USSA approved color palette.
USSA Approved Primary Color Palette:
Examples of USSA Approved Secondary Color Palette:
Sec. 21
PMS 200 PMS 288 PMS 289 Black White
Note: Please see Image Director for more detailed uniforming guidelines.