PROJECT PROPOSAL

Table of ContentsTarget Audience

Projected Project Scope

Inventory of Content

Flowchart of Pages

Art Direction

Target AudienceThe target audience of the site will be my peers and future employers. I would like this site to showcase the type of works I’ve work and going to work in both Digital and Traditional art, as well as samples of work experience in Desktop Publishing industry.

The design of the site is going to as simple as possible, and easy to navigate, so then the target audience will be able to access to where they want to search for easily.

Projected Project ScopeThis site contains five main pages: About me (KarenL), Portfolio, Photography, Blog and ContactMe. Within these pages, there are relative sub pages such as for Portfolio, it contains - Digital art, Traditional art, Book art, and Crafting.

This site is going to be a portfolio site where I can update design works regularly and hope to receive feedbacks and comments from peers or people who visited the site about the work I did, and what I can improve.

I want to keep this site as simple as possible, and the most important part is the legibility on the content, therefore, I find the contrast of the half-tone value scale seems to be the best choice to start with.

Inventory of ContentAbout me (KarenL)

Portfolio Photography Blogs ContactMe

Logo – jpg Digital Art: Water Stream Discussion on sites Comment box

Me – jpg ABC book Water Fall Comment box

Brief Biography TypographyBay Bridge Landscape

Apple series

Traditional Art:

Acrylic_butterfly

Book Art:

Scroll

Crafting:

Flowchart of Pages

KarenL

Intro page

Portfolio Photography Blog ContactMe

Digital Art

Book Art Crafting

Landscape

Plants

Traditional Art

Art DirectionColor Scheme:

#333333 #666666 #999999 #CCCCCC #FFFFFF

Logo Design:

Fonts: San Serif _ Arial familyTitle: 12 ptsBody: 11 ptsInscription : 10 pts

Intro page

Inner page layout