table of contents - dealerscope · table of contents about ctpg ... ce retail industry news, new...

table of contents

About CTPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

DealerscopeAbout Dealerscope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Editorial Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Online Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

DealerscopeToday .com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Rate Card Pricing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Ad Dimensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

E-GearAbout E-Gear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Editorial Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Buyer’s Guide/TKO Tour . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Online Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17


Ad Dimensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

CustomRetailerAbout CustomRetailer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24



CustomRetailer E-Weekly . . . . . . . . . . . . . . . . . . . . . . . . . . . 27


Ad Dimensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Picture BusinessAbout Picture Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33



Digital Clique . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36


Ad Dimensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Custom Publishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Webinars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

2007 International CES® Rate Card . . . . . . . . . . . . . . . . . . . . . . . 43

CTPG Staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

2 2008 Marketing & Media Position

The Consumer Technology Publishing Group (CTPG) of North American Publishing Company publishes the leading consumer technology industry magazines in both the trade—Dealerscope, CustomRetailer, Picture Business, Home Furnishings Business—and consumer marketplace — E-Gear.

CTPG is the custom publisher of the Official Pre-Show Planner, Official Show Directory and Show Guide and Directory Addendum for the International CES® as well as the CEA’s TKO Tour.

In addition, the group produces tailored publications for industry groups, such as HTSA Quarterly for the Home Theater Specialists of America. CTPG also creates dynamic specialty publications for the industry and for consumers like, How to Buy HDTV, How to Sell HDTV, How to Buy Audio and How to Sell Audio, that keep our readers up-to-date on the latest technology.

Combined, our expertise across the industry allows CTPG to offer a complete marketing strategy that is second to none.

Picture BusinessDedicated to covering the business of imaging retail.

www.picturebusinessmag.com

DealerscopePeer-based knowledge and

experience for retailerswww.dealerscope.com

CustomRetailer Selling strategies, custom products and

services for the custom electronics professional.

www.customretailer.net

E-GearUser-friendly reviews and savvy

CE products for consumers.www.e-gear.com

Home Furnishings BusinessBusiness and strategy for today’s

furniture retailer.www.hfbusiness.com

� 2008 Marketing & Media Position

ctpg media kit

� 2008 Marketing & Media Position DEALERSCOPE


m i s s i o nDealerscope, www.dealerscope.com and our daily newsletter gives retailers, manufacturers and distributors the knowledge they need to increase sales, profits, incremental business and their competitive edge in the consumer technology industry. Each day, Dealerscope helps its partners reach the right audience, with the right message at the right time.

c o n t e n tIn-depth feature stories, news analysis and profiles highlight the people, strategies and trends that move the industry.

Columns:> Attitude: Opinions that matter from Jeff O'Heir,

Dealerscope's editor in chief.

> Guerrilla marketing: Elly Valas explores grass roots marketing

> mobile View: The mobile electronics view from MERA

> Consumerscope: Industry perspective from CEA> Accessorize: Selling accessories> Wake-up Call: Exploring problems in the industry and

how to fix them

> The Big Picture: How global economic trends impact your business

DePArTmenTs:> selling new Technology: A simplified, comprehensive

approach to selling the latest products and technologies> Beyond White: A look at the newest appliances and the

companies that make and sell them> Vendor strategies: Initiatives that make strong partnerships> Case studies: Introducing the retailers that make a difference> Floor Polish: The strategies and technologies that attract

customers and sell product> The source: The latest from distributors> Buying Power: Inside buying groups> How To: Everything you need to know about running your

business> Back office: Technologies and strategies that improve business> Warranties: Information from the true profit drivers> nu sKus: Only the best products> Checkout: A quick-sketch Q&A with an industry mover-and-

shaker of the month

michael AbtPresidentABT Electronics

Albert BakerExecutive Vice PresidentWarren’s World

Warren ChaikenPresident ALMO Corporation

Tony evansVice President, Communications Frigidaire

rachelle FriedmanPresidentJ&R Music and Computer World

David lorschPresidentDBL Distributing

Thomas C. maloneSenior Vice President Audiovox ElectronicsCorporation, a subsidiary of Audiovox Corporation

Dan murphyVice President, Product Marketing& Communications XM Radio

Jon myerCEOMyer-Emco

Don PatricanExecutive Vice PresidentMaxell

Frank sadowskiExecutive VPD&M Holdings

Dean summersPresident/FounderCE Interactive

Peter WeedfaldChief Marketing OfficerCircuit City

Karl WileyDirector,Consumer ElectronicseBay

stephen Witt Vice President of BrandMarketing & CommunicationsAlpine Electronics of America

Fay Wood President & CEOWaCa

“ Dealerscope has become a must read, it stays on top of my desk!”

— Franklin Karp Audio Video Systemss

e d i t o r i a l a d v i s o r y b o a r dDealerscope’s EAB is made up of the industry’s leading executives from manufacturing, retailing and distribution companies. We look to them for their leadership and knowledge of the industry we serve, to help educate a marketplace hungry for information. We tap into their years of experience to make sure we cover important topics as well as current events and trends.

mission


0.00.20.40.60.81.0

$500,000 to $1,000,000

Over $5,000,000

$1,000,001 to $5,000,000

5,81

06,68

47,506

Owners, Presidents, Vice-Presidents, General

Managers, Managers

Buyers

Merchandise Managers

Sales Managers, Sales Persons

16,8

97

909

331 1,8

63

* Source: Dealerscope’s June 2007 BPA Statement

23

456

circulation

Dealerscope readers are leading the new world of consumer technology .

Here is the qualified circulation we reach:

T h e S t r e n g t h o f O u r C i r c u l a t i o nTotal Qualified Circulation: 20,000*Dealerscope’s circulation has a 100% request rate.

1 reTAIlers - Consumer Electronics Stores including Audio/Video, Major Household Appliance, Camera/Photographic, Video Software/ Music/Record, Furniture, Hardware, Mobile Electronics/Autosound, Automotive, Computer/Office Super Stores and Communication Stores

16,800 = 84%2 mAss merCHAnTs - Warehouse Clubs, Discount Stores,

Mass Merchandisers, Military PX, Supermarkets, Drug Stores and Department Stores

1,288 = 6.4%3 mAIl orDer - Catalog Houses and Catalog Showrooms

120 = .6%4 e-reTAIlers

321 = 1.6%

5 DIsTrIBuTors

976 = 4.9%

6 mAnuFACTurers’ rePs

495 = 2.5%

Classification by Total Annual Retail Sales* Classification by Title*

1

7 2008 Marketing & Media Position DEALERSCOPE

Themes Tradeshows/Events AdClose MaterialsDue

2008 editorial calendar

January

February

March

April

May

June

July

August

September

October

November

December

> Dealerscope Hall of Fame> CES Hot Products

> Digital Imaging> CES Trends

> Top 100 Retailers> Buying Group Profiles> Buying Group Roundtable

> Distributor Roundtable> Distributor Guide

> 12-Volt Spotlight> Mobile Electronics Roundtable

> 40 Under 40 Executive Profiles

> Future Technology Roundtable

> Retail Excellence Awards> Special Industry Statistical Review

> Home Theater and Custom Installation> Merchandising Feature

> CE Demographic Trends

> Best New Companies

> Industry Year in Review> Corporate Profiles> CES Preview> Regional Retailer Roundtable

2008 International Ces January 6-10, Las Vegas, NVPmA 2008 January 31-February 2, Las Vegas, NV

CeA Winter retreat February 7-9, Park City, UT

Display search us FPD Conference March 11-13, San Diego, CAKnowledgefest 2008 (merA) March 15-18, Louisville, KYPArA Conference March 12-14, Orlando, FL

CTIA Wireless 2008 April 1-3 Las Vegas, NVCeDIA expo spring April 8-11, Las Vegas, NV

InfoComm 2008 June 15-21, Anaheim, CACeA Ceo summit June 14-20, Las Vegas, NV

CeDIA expo 2008 September 3-7, Denver, CO

CeA Industry Forum October 19-22, Las Vegas, NV

CTPG is the custom publisher of the International CES® Official Pre-Show Planner, Official Show Directory and Show Guide and Directory Addendum and the September ‘08 and Winter ‘09 CEDIA Electronic Lifestyles® magazines.ConTACT our sAles sTAFF for special advertising rate & package opportunities. Ad space starts closing on october 31!

Dealerscope’s Accessory Issuenews, product information and selling tips on the hottest accessory categories

11.30.07

1.4.08

2.7.08

3.7.08

4.4.08

5.6.08

6.5.08

7.10.08

8.7.08

8.12.08

9.5.08

10.2.08

11.6.08

12.7.07

1.11.08

2.14.08

3.14.08

4.11.08

5.13.08

6.12.08

7.17.08

8.14.08

8.19.08

9.12.08

10.9.08

11.13.08


online opportunitiesDealerscope.com

Reach your target audience as they uncover the new Dealerscope.comE x c l u s i v e A d v e r t i s i n gGet your advertising message in front of thousands of responsive industry professionals who turn to Dealerscope.com to find the knowledge they need to do their jobs effectively. Whether it’s an exclusive spot on the Dealerscope.com home page or Run-of-Site (ROS) advertising, Dealerscope.com will help build your brand, enhance familiarity with your products/services and drive traffic and customers directly to you.

S p o n s o r C o n t e n tComprehensive industry news, articles from the current issue, Web exclusives, custom publishing and much more – all organized by “Companies Mentioned” and Topic.

200� Dealerscope.com A d v e r t i s i n g R a t e s & S p e c i f i c a t i o n sAll rates are gross (15% allowable agency commission)

12months 6months 3months HomePageTopLeaderboard (728 x 90 pixels) $14,850 $8,170 $4,460 HomePageSkyscraper (160 x 600 pixels) 14,850 8,170 4,460 HomePageRectangle (180 x 150 pixels) 12,760 7,020 3,830 HomePageBottomLeaderboard (728 x 90 pixels) 12,760 7,020 3,830 CurrentIssueSponsorship^ (88 x 31 pixels, plus 728 x 90 pixels) 12,760 7,020 3,830 IndustryNewsSponsorship^ (88 x 31 pixels, plus 728 x 90 pixels) 12,760 7,020 3,830 Run-of-SiteLargeRectangle (300 x 250 pixels) 29,150 16,030 8,750

INTERNALPAGES Leaderboard (728 x 90 pixels) $5,390 $2,960 $1,630 LargeRectangle (300 x 250 pixels) 4,400 2,420 1,330

* includes a 1X per month insertion in DealerscopeToday.com e-newsletter.^ includes Micro Button on home page and Leaderboard on “Story Page”

AdditionalAdvertisingSpecifications:>Maximum file size: 35K>Looping restrictions: Animated, 4 loops max with refresh time of no less than 2 seconds>File types: gif, jpg or Flash. Flash (.swf) must contain proper ClickTag: on (release) {getURL (clickTag, "_blank");}

I n f o C e n t e r>Put your podcasts, catalogs, product demonstrations, marketing materials, and photographs in front of a captive audience.

>Press Center materials are located throughout Dealerscope.com, including the home page and links from related content throughout the Web site. Obtain sales leads when your content is accessed!

>12-MonthPressCenter: $3,850 (net)

>6-MonthPressCenter: $2,200 (net)

Includes unlimited content postings as well as Run-of-Site advertising exposure on Dealerscope.com.


DealerscopeToday.com

Reach more than �,000 subscribers who receive DealerscopeToday.com every day.DealerscopeToday.com is the industry’s leading FREE daily e-mail newsletter that is delivered to readers’ inboxes every day, providing them with the latest CE retail industry news, new product announcements, show reports and peo-ple news. Unlike competitors’ newsletters, which simply rehash news that can be found anywhere on the Web, DealerscopeToday.com offers original content, such as weekly interviews with retailers on their businesses and the industry at large, as well as case studies that help give dealers and vendors ideas on how to improve their own stores and companies. All this is present-ed in an easy-to-read format, designed to be as user friendly as possible.

> 7�.�% are owners, presidents, vice presidents, managers or general managers

> 72.7% are retailers

> ��.�% have total annual sales volume of over $5 million

2008 DealerscopeToday.com Advertising Rates & SpecificationsAll rates are gross (15% allowable agency commission)

Per Day Per Week

Top Banner/leaderboard: $220 $1,100 728 x 90 pixels

skyscraper: 200 790 160 x 600 pixels

Top Banner: 170 660 468 x 60 pixels

lower Banners: 140 570 468 x 60 pixels

All e-newsletter advertising should be either a gif or jpg with a maximum file size of 35k.


2008 rate card20

08 D

ispl

ay A

dver

tisi

ng

Rate

s

Jumbo Full Page

Jumbo 1/2 page Spread

Junior Page

Jumbo 1/2 Square

Jumbo 1/2 Horizontal

Jumbo 1/2 Vertical

Junior Island

Junior 1/2 Horizontal

Jumbo 1/4 Square

Horizontal Banner

Vertical Banner

B/W 4/CB/W 4/CB/W 4/CB/W 4/CB/W 4/CB/W 4/CB/W 4/CB/W 4/CB/W 4/CB/W 4/CB/W 4/C

1X$10,980 $13,590

10,980 13,590

8,520 11,120

8,150 8,890

8,150 8,890

8,150 8,890

5,290 6,030

5,290 6,030

4,760 5,510

4,760 5,510

4,760 5,510

6X

$10,450 $12,920

10,450 12,920

8,110 10,560

7,740 8,450

7,740 8,450

7,740 8,450

5,020 5,730

5,020 5,730

4,530 5,230

4,530 5,230

4,530 5,230

8X

$9,340 $11,550

9,340 11,550

7,260 9,460

6,930 7,560

6,930 7,560

6,930 7,560

4,500 5,130

4,500 5,130

4,050 4,680

4,050 4,680

4,050 4,680

12X

$8,250 $10,180

8,250 10,180

6,400 8,350

6,110 6,660

6,110 6,660

6,110 6,660

3,960 4,530

3,960 4,530

3,560 4,130

3,560 4,130

3,560 4,130

14X

$7,690 $9,500

7,690 9,500

5,970 7,790

5,700 6,220

5,700 6,220

5,700 6,220

3,700 4,230

3,700 4,230

3,340 3,860

3,340 3,860

3,340 3,860

24X

$6,590 $8,150

6,590 8,150

5,120 6,670

4,890 5,340

4,890 5,340

4,890 5,340

3,180 3,630

3,180 3,630

2,860 3,300

2,860 3,300

2,860 3,300

2008

Cla

ssif

ied

Adve

rtis

ing

Rate

s 1 Column = 2 3/4" W 1Column1X 3X 6X 12X 1 inch $160 $150 $140 $130 2 inches 320 290 260 240 3 inches 480 430 400 360 4 inches 630 580 540 480 5 inches 790 730 670 590 6 inches 960 870 790 710

2 Columns = 5 7/8" W 2Columns 1X 3X 6X 12X 1 inch $320 $290 $260 $240 2 inches 630 580 540 480 3 inches 960 870 790 710 4 inches 1,270 1,170 1,060 960 5 inches 1,590 1,460 1,320 1,190 6 inches 1,900 1,740 1,590 1,440

3 Columns = 9 1/2" W 3Columns 1X 3X 6X 12X 1 inch $480 $430 $400 $360 2 inches 960 870 790 710 3 inches 1,440 1,310 1,190 1,070 4 inches 1,900 1,740 1,590 1,440 5 inches 2,390 2,190 2,000 1,780 6 inches 2,860 2,620 2,390 2,140

premium positionsback cover ............................. 30% premiuminside front ............................. 25% premiuminside back ............................. 20% premiumcenter spread ........................ 15%consecutive rights or lefts .. 10%other preferred positions .... 10%

Standard red, yellow or blue may be ordered as a second color, in all classified ad sizes = $130 upchargeFor Four-color process, in all classified ad sizes = $310 upchargePMS Color for classified ads (per) = $1,770 Standard 2nd Color for classified ads = $1,290

Call our publishing team for special opportunities and package rates with the Official CES publications!

All rates are gross (15% allowable agency commission)


2008 display advertising dimensions

Page Trim Size: 10-1/4" W x 12" H

Jumbo spread Live Area: 19" W x 11-1/4"HBleed Size: 20-3/4" W x 12-1/4"HTrim Size: 20-1/2"W x 12 "H

Jumbo Half Page spreadLive Area: 19"W x 5-1/4"HBleed Size: 20-3/4"W x 5-7/8"HTrim Size: 20-1/2"W x 5-3/4"H

Jumbo Full PageLive Area: 9-1/2"W x 11"HBleed Size: 10-1/2"W x 12-1/4"HTrim Size: 10-1/4"W x 12"H

Junior PageLive Area: 6-3/4"W x 11"HBleed Size: 7-3/8"W x 12-1/4"HTrim Size: 7-1/4"W x 12 "H

Jumbo Half squareLive Area: 6-3/4 "W x 6-3/4 "H Bleed Size: 7-3/8"W x 7-3/8"H Trim Size: 7-1/4"W x 7-1/4 "H

Jumbo Half HorizontalLive Area: 9-1/4"W x 5-1/4" HBleed Size: 10-1/2" W x 5-7/8" H Trim Size: 10-1/4" W x 5-3/4" H

Jumbo Half VerticalLive Area: 4-1/2" W x 11" HBleed Size: 5-1/8" W x 12-1/4" HTrim Size: 5 " W x 12 " H

Junior Half IslandLive Area: 4-1/2" W x 7" HBleed Size: 5-1/8" W x 7-5/8" HTrim Size: 5 " W x 7-1/2" H

Junior Half HorizontalLive Area: 6-3/4" W x 4-7/8" HBleed Size: 7-3/8" W x 5-1/2" HTrim Size: 7-1/4 " W x 5-3/8 " H

Jumbo Quarter squareLive Area: 4-1/2" W x 4-7/8" HBleed Size: 5-1/8" W x 5-1/2" HTrim Size: 5 " W x 5-3/8" H

Horizontal BannerLive Area: 9-1/8" W x 2-1/4" HBleed Size: 10-1/2" W x 2-7/8" HTrim Size: 10-1/4" W x 2-3/4" H

Vertical BannerLive Area: 2-1/4" W x 11" HBleed Size: 2-7/8" W x 12-1/4" HTrim Size: 2-3/4 " W x 12 " H

200� Classified

Advertising Dimensions

1 Column: 2-3/4"W2 Columns: 5-7/8"W3 Columns: 9-1/2"W

LastWord


specifications

All copy subject to approval. The publisher reserves the right to reject or cancel any advertisement for any reason at any time. Advertisements which, in the publisher’s opinion, give the illusion of editorial material will carry the word “Advertisement.”

In consideration of Dealerscope's acceptance of such advertisements for publica-tion, the agency and the advertiser will indemnify and save harmless Dealerscope and its officers, employees and agents against all loss, liability, damage and expense of whatsoever nature arising out of copying, printing or publishing of its advertise-ment including, without limitation, reasonable attorney’s fees resulting from claims or suits for libel, violation of rights or privacy, plagiarism and copyright and trademark infringement.

All insertion agreements (insertion orders) shall be governed by the laws of the Commonwealth of Pennsylvania. Claims arising in connection with said agree-ment, or its performance by either party, may be decided by and in the state and federal courts sitting in the Commonwealth of Pennsylvania. The advertiser and the advertising agency are jointly and severally liable for payment. The advertiser agrees to submit to the personal jurisdiction of such courts as an inducement and consideration for the publisher's acceptance of the order.

General rate Policy: Advertisers may cancel or amend schedules at the time

any change in rate becomes effective, without incurring a short-rate adjust-ment, provided the contract has been followed up to the date of cancellation.

Position Policy: The Publisher guarantees no position request unless con-tracted for at premium rate and assumes no responsibility if position differs from request; nor does the Publisher assume responsibility if coupons of two advertisements back each other in an issue. The Publisher reserves the right to reject or cancel any advertisement for any reason at any time. minimum rate holder: 1⁄4 page square

Commissions: 15% commission allowed on space to recognized agencies. 30 days net. No commission on production charges. Any account not paid within 30 days will be subject to a service charge of 1 1/2% per month. Payment for any advertising shall be due and payable at Publisher’s office:1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130-4094

short rates and Credits: Advertisers will be short rated if they do not use the number of insertions contracted for a twelve-month period upon which their frequency discount was based. Advertisers will receive a credit if they run suf-ficient insertions to earn a lower rate.

Cancellations: No cancellations will be accepted after space reservation clos-ing date.

General Regulations and Policies

Mechanical Specifications

Inserts

Printed Web offset, SWOP, standards with saddle stitch binding. Trim size: 10 1⁄4"W x 12" HBleed: 10 1⁄2"W x 12 1⁄4"HSpread: 20 1⁄2"W x 12" HSpread w/bleed: 20 3⁄4"W x 12 1⁄4"HAllow 3⁄8" safety for all live copy.Inssuance: 15th of the month of issue

Digital specifications/PDF File requirementsPDF (Portable Document Format) is the required file format for Dealerscope magazine. PDF files must be created with Acrobat Distiller 4.05 or higher using the instructions provided on picturebusinessmag.com/productionspecs • Scanned images must be high resolution (between 200 and 400 dpi), saved as CMYK (no RGB or JPEG graphics) as a TIFF or EPS.• All fonts must be embedded in the PDF and be Type 1 or 3 - No Truetype.• Bleeds must be .1250" outside trim• All PDFs must be high res/press optimized• Files must be right reading, portrait mode only 100% size, no rotations. • ALL FILES MUST be accompanied by a single page, composite color proof. However, if color is critical please provide us with a composite SWOP-certified color proof (with color bars) along with your digital file. To see a list of SWOP-

certified proofs we accept, please visit www.swop.org/certification/certmfg.asp. We cannot grant make goods for poor color reproduction unless SWOP-certi-fied color proof is supplied with your digital file. Supplied color lasers will be used as a guide for color only. • Files submitted electronically must be submitted on one of the following forms of removable storage media: Macintosh compatible 3.5 Floppy disk, Zip Disk (100MB), or CD-ROM. Ads can be uploaded to our ftp site if accompanied by a faxed black and white laser at time of upload. Call the Production Manager for further detailed information. •Advertisers or Ad Agencies that do not comply with the above mechanical specifications and/or procedures waive all claims to makegoods or refunds and hold harmless Dealerscope in any and all production disputes. Additional charges will be incurred if ad does not conform to the specs above.

send advertising materials & insertion orders to: Production Manager, Dealerscope North American Publishing Company 1500 Spring Garden Street, 12th Floor Philadelphia, PA 19130-4094

Any questions regarding ad materials should be directed to the Production Manager at (215) 238-5300.

Publication trim: 10 1⁄4"W x 12"H. Minimum size insert: 3 1⁄2" W x 5"H (binding edge). Maximum size insert: 10 1⁄2"W x 12 1⁄4"H (which will trim down to 10-1⁄4"W x 12"H in the book). Lip on a full size insert should be 5-1⁄8"

noTe: Insert spine dimension must be larger than the dimension of the width. All inserts jog to the head and require an additional 1⁄8" head trim. Allow 3⁄8" safety for all live copy. Minimum stock weight is 60# text. Maximum stock weight is 10 pt. Four-page inserts must be supplied folded and within the sizes indicated above. Four-page inserts also require a 1⁄4" high pick-up lip on the high folio side. Review inserts greater than four pages or with unusual shapes, folds or die cuts with a production representative. Inserts not furnished to these standards will incur additional production charges. Inserts with perforations must be reviewed with production manager prior to manufacturing of the insert.

Quantity required for full run insertion:Contact production manager for quantities needed for full run, regional or demographic inserts.

The USPS has set strict standards regarding the size and weight of BRCs as well as the content and formatting of items qualifying for mailing within the Standard A Class. Please review the specifications for your insert with a production representative prior to manufacturing to ensure postal compliance.

Insert shipping Instructions:Send six insert samples to: Production Manager, Dealerscope, 1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130-4094.

Ship inserts pre-paid to: RR Donnelley, 3401 Heartland Drive, Liberty, MO 64068-0298, Attn: Joy Krull, 816.792.6346.

Deliveries accepted 8:00 a.m. to 3:30 p.m. Monday through Friday.

Inserts should be shipped pre-paid, in cartons, on skids, clearly marked Dealerscope. Include issue date, quantity in each carton, plus the total number of cartons on skids being delivered. Affix a sample of the insert to the outside of each carton. Clearly indicate if shipping multiple inserts for multiple issues. Pack two page inserts in cartons, facing the same direction. Four page inserts need to be supplied folded and within the sizes indicated above. For inserts larger than four pages or inserts of an unusual shape, fold or die cut, contact the production manager at 215.238.5300. Additional charges will be incurred if insert packing does not meet specified requirements. Please do not ship inserts more than 90 days in advance of issue.

Advertisers or Ad Agencies that do not comply with the above insert speci-fications and/or procedures waive all claims to make-goods or refunds and hold harmless Dealerscope in any and all production disputes. Advertisers or Agencies may also incur additional production charges if they do not comply with the above insert specifications and/or procedures.

1� 2008 Marketing & Media Position E-GEAR

mission

m i s s i o nLaunched in August 1999, E-Gear is a source for intelligent, insightful information on all consumer electronics. Through features and “how to” articles, the magazine helps readers understand how to integrate electronics into their lifestyles. This growing publication identifies and reviews the best and most interesting products the consumer electronics industry has to offer. Best of all, information is pre-sented in a lively, user-friendly fashion, while maintaining high technical integrity. E-Gear looks at the field of consumer electronics not as a collection of product categories, but as products that contribute to a modern lifestyle.

c o n t e n tIn addition to E-Gear’s feature stories and reviews, each issue contains unique departments showcasing information, products and the electronics lifestyle.

> 25 Tips: Top tips in the most popular product categories. Readers can submit their own at www.e-gear.com

> Do It Yourself: We walk you through the steps to build your digital universe.

> Content: Reviews of the software (game, video, audio) that brings out the best in your hardware. Special focus on HD DVD and Blu-ray.

> Gearhead: An insider's rant on the technology world.

> Cheat sheet: The tough tech stuff explained.

Plus…New Gear...Products Reviews...E-Home...E-Mobile... DVDs & Videogames

“ E-Gear is a solid advertising partner for us. The expertise of their editorial staff and foresight of the sales staff encourages a long-term, mutually ben-eficial relationship.”

— Mark Aling, Marketing Manager

Paradigm/AudioStream

Over 20 new product reviews

InEachIssue!


FeatureEditorial Tradeshows/Events AdClose MaterialsDue


February

April

June

August

October

December

2008 International CesJanuary 6-10, Las Vegas, NVPmA 2008January 31-February 2, Las Vegas, NVeHX springMarch 11-15 Orlando, FL

PArA ConferenceMarch 12-14, Orlando, FLKnowledgefest 2008 (merA)March 15-18, Louisville, KY

CTIA Wireless 2008April 1-3 Las Vegas, NVCeDIA expo springApril 8-11, Las Vegas, NVInfoComm 2008June 14-20, Las Vegas, NV

CeDIA expo 2008 September 3-7, Denver, CO

E-Gear’s Total Gear Buying GuideHome Theater, mP3, Wireless, PC, Audio, Imaging... and much more! This special issue will include hundreds of Tech Products, Shopping Tips and a Technology Guide that includes everything for the Digital Lifestyle!

E-Gear’s Guide to Collegiate GadgetsPersonal Tech (gear to carry or wear), Small Room Audio (HT systems for dorms and apartments), Video Gaming, MP3 players, Notebook Computers, Car Audio, High Tech Sports Gear, Digital Imaging, Wild Wireless Phones and much more.

> E-Gear’s Editor’s Choice Top 40> Do-It-Yourself> Media Centers> 25 Mobile Phone Tips> Back-up Solutions

> CES new gear report> GPS Navigation> 25 Digital Camera Tips> Do-It-Yourself > High Definition Camcorders> 25 Mobile Electronic Tips> Do-It-Yourself

> Smart Phones> 25 Home Audio Tips> Do-It-Yourself

> Mobile Electronics> 25 Home Networking Tips> Do-It-Yourself

> Holiday Gift Guide> High tech gadgets

for the whole family> Mobile Electronics> 25 HDTV Shopping Tips> Do-It-Yourself

11.22.07

1.18.08

3.21.08

5.23.08

7.18.08

8.22.08

10.2.08

spring – 1.31.08

Fall – 8.1.08

11.28.07on sale: 1.17.08

1.25.08on sale: 3.14.08

3.28.08on sale: 5.18.08

5.30.08on sale: 7.18.08

7.25.08on sale: 9.12.08

8.29.08on sale: 10.17.08

3 month shelf life!

10.9.08on sale: 11.21.08

spring – 2.7.08

Fall – 8.8.08

CTPG is the custom publisher of the International CES® Official Pre-Show Planner, Official Show Directory and Show Guide and Directory Addendum and the September ‘08 and Winter ‘09 CEDIA Electronic Lifestyles® magazines.ConTACT our sAles sTAFF for special advertising rate & package opportunities! Ad space starts closing on october 31!


special issues

The ultimate High Tech Lifestyle Gear

Guide> 100s of products> Home Theater> Digital Cameras> Digital Video> Internet Audio

> Home Networking> Wireless Phones> Handheld Computing

…and much more!AD ClosE — 8.22.08

The ultimate College Gear

GuideFALL & SPRING ISSUES> Personal Touch> Video Gaming> Small Room Audio> Notebook Computers> MP� players

> Car Audio> Wireless Phones> High Tech Sports Gear > Digital Imaging…and much more!

AD ClosE spring — 1.31.08Fall — 8.1.08

17 2008 Marketing & Media Position E-GEAR

online opportunitiesE-Gear.com

Reach your target audience as they uncover the new E-Gear.comE x c l u s i v e A d v e r t i s i n gGet your advertising message in front of thousands of responsive consumer elecronics early-adopters who turn to E-Gear.com to find the knowledge they need. Whether it’s an exclusive spot on the E-Gear.com home page or Run-of-Site (ROS) advertising, E-Gear.com will help build your brand, enhance familiarity with your products/services and drive traffic and customers directly to you.


2008 E-Gear.comA d v e r t i s i n g R a t e s & S p e c i f i c a t i o n sAll rates are gross (15% allowable agency commission)

12months 6months 3months HomePageTopLeaderboard (728 x 90 pixels) $11,000 $6,050 $3,300 HomePageSkyscraper (160 x 600 pixels) 11,000 6,050 3,300 HomePageRectangle (180 x 150 pixels) 9,570 5,260 2,870 HomePageBottomLeaderboard (728 x 90 pixels) 9,570 5,260 2,870 CurrentIssueSponsorship^ (88 x 31 pixels, plus 728 x 90 pixels) 9,570 5,260 2,870 IndustryNewsSponsorship^ (88 x 31 pixels, plus 728 x 90 pixels) 9,570 5,260 2,870 Run-of-SiteLargeRectangle (300 x 250 pixels) 22,000 12,100 6,600

INTERNALPAGES Leaderboard (728 x 90 pixels) $4,070 $2,240 $1,230 LargeRectangle (300 x 250 pixels) 3,300 1,820 1,000

^ includes Micro Button on home page and Leaderboard on “Story Page”

AdditionalAdvertisingSpecifications:> Maximum file size: 35K> Looping restrictions: Animated, 4 loops max with refresh time of no less than 2 seconds> File types: gif, jpg or Flash. Flash (.swf) must contain proper ClickTag: on (release) {getURL (clickTag, "_blank");}


Note: All rates are 4/C

2008 rate card

General RoP

2008

Dis

play

Adv

erti

sin

g Ra

tes

Full Page

2/3 Page

1/2 Page

1/3 Page

Cover 2

Cover 3

Cover 4

Retail/Mail order/Travel/Entertainment

1X

$22,390

17,920

14,560

10,080

26,860

23,740

29,120

3X

$21,720

17,380

14,140

9,750

26,080

23,040

28,230

6X

$21,050

16,850

13,680

9,480

25,250

22,310

27,380

9X

$20,380

16,300

13,250

9,190

24,450

21,590

26,470

12X

$19,730

15,770

12,810

8,880

23,650

20,870

25,620

Full Page

2/3 Page

1/2 Page

1/3 Page

Cover 2

Cover 3

Cover 4

1X

$16,590

13,280

10,770

7,480

19,890

17,570

21,550

3X

$16,090

12,840

10,470

7,250

19,300

17,060

20,930

6X

$15,600

12,450

10,140

7,030

18,710

16,510

20,270

9X

$15,100

12,090

9,780

6,810

18,120

16,010

19,610

12X

$14,600

11,690

9,490

6,590

17,510

15,480

18,960

2008

Cla

ssif

ied

Adve

rtis

ing

Rate

s

1 column = 2 7/16"W1Column 1X 2X 3X 1 inch $400 $330 $310 2 inches 770 630 570 3 inches 1,120 860 840 4 inches 1,490 1,190 1,100 5 inches 1,870 1,490 1,370 6 inches 2,170 1,740 1,580 7 inches 2,560 2,040 1,800 8 inches 2,870 2,300 2,080 9 inches 3,250 2,590 2,310 10 inches 3,630 2,860 2,580

2 column = 5/8"W1Column 1X 2X 3X 1 inch $770 $640 $560 2 inches 1,470 1,170 1,090 3 inches 2,140 1,680 1,540 4 inches 2,810 2,240 2,130 5 inches 3,560 2,780 2,550 6 inches 4,160 3,260 2,940 7 inches 4,800 3,760 3,380 8 inches 5,450 4,240 3,890 9 inches 6,070 4,780 4,310 10 inches 6,690 5,270 4,750

3 columns = 7 13/16"W 1Column 1X 2X 3X 1 inch $1,100 $900 $820 2 inches 2,130 1,700 1,570 3 inches 3,080 2,400 2,200 4 inches 4,080 3,230 2,990 5 inches 5,100 3,990 3,650 6 inches 5,900 4,650 4,170 7 inches 6,810 5,370 4,810 8 inches 7,710 6,030 5,540 9 inches 8,580 6,790 6,110 10 inches 9,280 7,450 7,010

Call our publishing team for special opportunities and package rates with the official CEs publications!

Classified line Ad rates (Approximately 40 characters per line)

Equipment Wanted, Help Wanted, Business Opportunities, Services to the Trade and For Sale ads:

1X 3X 6X$27.56 $24.80 $21.44

Classified Color ChargesStandard red, yellow or blue may be ordered as a second color, in all ad sizes = $110 upcharge



2008 display advertising dimensions

Classified

spreadLive Area: 17-1/8" W x 10-1/8" HBleed Size: 18-1/4" W x 11-1/8" HTrim Size: 17-3/4" W x 10-7/8" H

Full PageLive Area: 8-1/8" W x 10-1/8" HBleed Size: 9-1/8" W x 11-1/8" HTrim Size: 8-7/8" W x 10-7/8" H

2/3 Page VerticalLive Area: 5-3/8" W x 10-1/8" HBleed Size: 6-1/8" W x 11-1/8" HTrim Size: 6" W x 10-7/8" H

Half Page HorizontalLive Area: 7-7/8" W x 4-7/8" HBleed Size: 9-1/8" W x 5-1/2" HTrim Size: 8-7/8" W x 5-3/8" H

Half Page spreadLive Area: 16-3/4" W x 4-7/8" HBleed Size: 18-1/4" W x 5-1/2" HTrim Size: 17-3/4" W x 5-3/8" H

1/3 Page VerticalLive Area: 2-1/2" W x 10-1/8" H WBleed Size: 3-1/8" W x 11-1/8" HTrim Size: 3" W x 10-7/8" H

1/4 Page IslandLive Area: 3-7/8" W x 5" HBleed Size: 4-5/8" W x 5-5/8" HTrim Size: 4-1/2" W x 5-1/2" H

1/3 Page squareLive Area: 5-3/8" W x 4-7/8" HBleed Size: 6-1/8" W x 5-5/8" HTrim Size: 6" W x 5 /12" H

200�Classified


1 Column 2 7⁄1� W2 Columns � 1⁄� W� Columns 7 1�⁄1� W

P a g e T r i m S i z e : 8 - 7 / 8 " W x 1 0 - 7 / 8 " H

20 2008 Marketing & Media Position E-GEAR

specifications


In consideration of E-Gear’s acceptance of such advertisements for publication, the agency and the advertiser will indemnify and save harmless E-Gear and its officers, employees and agents against all loss, liability, damage and expense of whatsoever nature arising out of copying, printing or publishing of it’s advertisement including, without limitation, reasonable attorney’s fees resulting from claims or suits for libel, violation of rights or privacy, plagiarism and copyright and trademark infringement.


General rate Policy: Advertisers may cancel or amend schedules at the time any change in rate becomes effective, without incurring a short-rate adjustment, provided the con-tract has been followed up to the date of cancellation.

Position Policy: The Publisher guarantees no position request unless contracted for at premium rate and assumes no responsibility if position differs from request; nor does the Publisher assume responsibility if coupons of two advertisements back each other in an issue. The Publisher reserves the right to reject or cancel any advertisement for any reason at any time. Minimum rate holder: 1/12 page for E-Gear.

Commissions: 15% commission allowed on space to recognized agencies. 30 days net. No com-mission on production charges. Any account not paid within 30 days will be subject to a service charge of 1 1/2% per month. Payment for any advertising shall be due and payable at Publisher’s office:1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130-4094

short rates and Credits:Advertisers will be short rated if they do not use the number of insertions con-tracted for a twelve-month period upon which their frequency discount was based. Advertisers will receive a credit if they run sufficient insertions to earn a lower rate.

Cancellations: No cancellations will be accepted after closing date.


Mechanical SpecificationsPrinted Web offset, SWOP standards, with perfect binding. Trim size: 8 7⁄8"W x 10 7⁄8"H Bleed: 9 1⁄8"W x 11 1⁄8"HSpread: 17 3⁄4"W x 10 7⁄8"H Spread w/bleed: 18 1⁄4"W x11 1⁄8"HAllow 3⁄8" safety for all live copy

Digital specifications/PDF File requirements:PDF (Portable Document Format) is the required file format for E-Gear magazine.PDF files must be created with Acrobat Distiller 4.05 or higher using the instructions provided on e-gear.com/productionspecs• Scanned images must be high resolution (between 200 and 400dpi), saved as CMYK (no RGB or JPEG graphics) as a TIFF or EPS.• All fonts must be embedded in the PDF and be Type 1 or 3 - No Truetype.• Bleeds must be .1250" outside trim• All PDFs must be high res/press optimized• Files must be right reading, portrait mode only 100% size, no rotations.• ALL FILES MUST be accompanied by a single page, composite color proof. However, if color is critical please provide us with a composite SWOP-certified color proof (with color bars) along with your digital file. To see a list of SWOP-certified

proofs we accept, please visit www.swop.org/certification/certmfg.asp. We cannot grant make goods for poor color reproduction unless SWOP-certified color proof is supplied with your digital file. Supplied color lasers will be used as a guide for color only. • Files submitted electronically must be submitted on one of the following forms of removable storage media: Macintosh compatible 3.5 Floppy disk, Zip Disk (100MB), or CD-ROM. Ads can be uploaded to our ftp site if accompanied by a faxed black and white laser at time of upload. Call the Production Manager for further detailed information.• Advertisers and Ad Agencies that do not comply with the above mechanical specifications and/or procedures waive all claims to make-goods or refunds and hold harmless E-Gear in any and all production disputes. Additional charges will be incurred if ad does not conform to the specs above.

send advertising materials & insertion orders to: Production Manager, E-GearNorth American Publishing Company 1500 Spring Garden Street, 12th Floor Philadelphia, PA 19130-4094

Any questions regarding ad materials should be directed to the Production Manager at (215) 238-5300.

InsertsPublication trim: 8 7⁄8"W x 10 7⁄8"H. Minimum size insert: 3 1⁄2"W x 5"H (binding edge). Maximum size insert: 9 1⁄8"W x 11 1⁄8"H (which will trim down to 8 7⁄8"W x 10 7⁄8"H in the book).

noTe: Insert spine dimension must be larger than the dimension of the width. All inserts jog to the foot and require an additional 1⁄8" foot trim. Allow 3⁄8" safety for all live copy. Minimum stock weight is 60# text. Maximum stock weight is 10 pt. Four-page inserts must be supplied folded and within the sizes indicated above. Review inserts greater than four pages or with unusual shapes, folds or die cuts with a pro-duction representative. Inserts not furnished to these standards will incur additional production charges. Inserts with perforations must be reviewed with production manager prior to manufacturing of the insert.

Quantity required for full run insertion: Contact production manager for quantities needed for full run, newsstand, regional or demographic inserts.

Insert shipping Instructions: Send six insert samples to: Production Manager, E-Gear, 1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130

Advertisers or Ad Agencies that do not comply with the above insert specifica-tions and/or procedures waive all claims to make-goods or refunds and hold harmless E-Gear in any and all production disputes. Advertisers or Agencies will incur additional production charges if they do not comply with the above insert specifications and/or procedures.

Inserts should be shipped pre-paid, in cartons, on skids, clearly marked E-Gear. Include issue date, quantity in each carton, plus the total number of cartons on skids being delivered. Affix a sample of the insert to the outside of each carton. Clearly indi-cate if shipping multiple inserts for multiple issues. Pack two page inserts in cartons, facing the same direction. For inserts larger than four pages or inserts of an unusual shape, fold or die cut, contact the production manager at 215.238.5300. Additional charges will be incurred if insert packing does not meet specified requirements. Please do not ship inserts more than 90 days in advance of issue.

ship inserts pre-paid to:RR Donnelley-Kansas City, 3401 Heartland Drive, Liberty, MO 64068-0298, Attn: Joy Krull, 816.792.6346.


22 2008 Marketing & Media Position CustomRetailer

m i s s i o n

CustomRetailer is a business strategy magazine for the residential A/V and automation inte-gration electronics professional.

Each issue of CustomRetailer is crafted like an exclusive management conference. Business coaching from respected professionals stimulates and educates those who are ambitious for success. The core columns, departments and features are focused on training, employee retention, business management, marketing and merchandising from respected experts in their fields. New voices in the publication address legal advice, financial planning and employee compensation, rounding out the portfolio of topics represented in the magazine.

Just as our readers aspire to be expert advisors and resources to their customers, CustomRetailer targets owners and managers who are passionate about their businesses. New technologies and applications are advancing every day, providing plenty of reasons for readers to work in their businesses. CustomRetailer’s objective is to help our readers work on their businesses.

b a c k g r o u n d

Celebrating our sixth year in 2008, we have expanded our reach into both the specialty A/V and custom installation communities. Our total distribution now includes even more install-ers, integrators and service professionals that qualify to receive the magazine. More than 74% of our readers have a job description that identifys them as Business Management/Buying confirming our position that we are connecting buyers with sellers. Our manufactur-er partners in the industry tell us that the blurring of specialty retail and custom installation dealers is rampant and the need for addressing both sides of the business model equation is even greater than when we first launched in 2002.

Our focus is on real world solutions that work, which inevitably reflect the tactics learned from working with architects, builders and interior designers to create connected digital homes. CustomRetailer is ramping up the spotlight on these relationships and how they can help build our readers’ businesses.

Our expanded editorial advisory board consists of the best and the brightest in the trenches, and serves as our finger on the pulse of what strategies work. The dedi-cated editorial team at CustomRetailer taps into our industry connections to pass along the trends, opportunities and winning strategies that fuel business growth.

mission


c o n t e n t Departments:> Buzz: News you can use

> 15 minutes With: Conversations with insightful industry experts

> Common Ground: Perspectives from builders, architects, interior designers and other tradespeople

> power partnerships: The application of a strategy story told through photographs

> Demo or Die!: Insights on the art of effective technology demonstration

> Vendor View: Manufacturers speak out

> p&L: Financial planning advice for custom retailers

> Law Office: Legal advice for custom retailers

> Gear Guide: Hot new products

> Calendar: Industry events, educational opportunities and excerpts from our web-based industry training calendar

> In the event: Spotlight on industry event coverage

COLumns: > Essentials by Ira Freidman

> Insight by Robert Ain

> Strategy Coach by Elly Valas

> CEDIA View by CEDIA member

> Evolve/Succeed/Grow by Jeremy Burkhardt and Dave Donald

> Voicings by Frank Sterns

CustomRetailer’s EXC!TE Awards are given for Excellence in Custom Installed Technologies and Electronics. The EXC!TE Awards pay tribute to the prod-

ucts that best exemplify the excitement and growth of the custom consumer electronics industry.

e d i t o r i a l a d v i s o r y b o a r d andrew ardPresident KA Marketing& IPRO Board Member

utz BaldwinPresident AD Systems Bob BrownPresidentLenbrook America steven J. CalderoSenior Vice President/COOKen Crane’s Home Entertainment

Bob ColePresidentWorld Wide Stereo

Victor J. Cypher, Jr.PresidentEVTEKRECON Development

tom DohertyPrincipal Doherty Design Group, LLC

sandy GrossPresidentDefinitive Technology

Bob HanaVice President, Sales & MarketingPlanar Home Theater

scott HixVice President, General ManagerPlanar Home Theater

Franklin KarpChief Operating OfficerAudio Video Systems

Bob LawSenior Vice PresidentSirius Satellite Radio

noel LeeHead MonsterMonster Cable

ray LepperPresidentHome Media Stores

Larry pextonPresidentTriad Speakers

russ pritchardPresidentConnected Lifestyle Engineering bBy Audio Warehouse

sam runcoFounder/CEORunco International

marilyn sanfordPresidentLa Scala

Bill skaerPresident/CEOEric Grundelman’s Cool AV

Ken smithPresidentCustom Electronics, Inc.

Chuck stevensVice PresidentLinear

andy WakefieldDirector, Home SystemsBusiness UnitLutron

mark WeisenbergGeneral ManagerSunfire

andy WillcoxIndustry Consultant

randy WilsonPresidentWilson Home Theater Systems


2,147

2,420

1,123

circulation

Circulation for 2008*:

19,944 – Retailers, Custom Installers, System Integrators, Broadband Service Providers

931 – Distributor/Manufacturers Rep

1,625 – Builder/Developer/Architect/ AV Consultant

Breakdown by annual custom installation sales volume:**

Over $5 million . . . . . . . . . . . . . . . . . . . . . . . 11.9%$1 - $5 million . . . . . . . . . . . . . . . . . . . . . . . . 21.3%$500,000 - $1 million . . . . . . . . . . . . . . . . . . .15.1%Under $500,000 . . . . . . . . . . . . . . . . . . . . . . 51.7%

Classification by title*:

Business Management/Buying

Systems Design/Installation Management and Staff

Sales, Marketing Management and Staff

Contracting, Architecture, Project Management, Consulting, and

Other Functions

“�Some�of�the�oldest�and�best�run�businesses�in�CE�retailing�are�fully�engaged�in�the�transition�to�a�‘ser-vices’�based�business.�CR’s�focus�on�the�challenges�of�electronic�systems�retailing�makes�it�an�excellent�resource�for�hybrid�custom�companies.”

— Ray Lepper, President Home Mediá® Stores, L.C.

“�CustomRetailer�is�my�must�read�industry�magazine.�The�CustomRetailer�E-Weekly�brings�important�news�updates�to�my�computer�screen�every�Monday�that�I�might�otherwise�miss.”

— Bill Skaer, President / CEO Eric Grundelman’s Cool AV

*Source: CustomRetailer’s June 2007 BPA Statement

**Publisher’s Own Data, October 2007 Issue

“�Serving�the�client�base�of�a�22+�year�old�A/V�company�while�building�successful�relationships�as�a�high-end�systems�integrator�presents�many�challenges.�When�time�is�precious�and�knowledge�is�power,�its�great�to�have�CustomRetailer�to�help�us�stay�on�top�of�the�lat-est�industry�trends�and�emerging�technologies.”

— Russ Pritchard, President Connected Lifestyle Engineering by Audio Warehouse

“�CustomRetailer�is�the�first�magazine�to�focus�on�the�part�of�the�marketplace�addressed�by�stores�like�Myer-Emco.�It's a great read and I look forward to it every month.”

— Gary Yacoubian, President Myer-Emco

16,810



February

March

April

May

June

July

August

September

October

November

December

> Strategy: Surviving & Thriving> Feature: Recession Proof Your Business> Feature: Motivating Your Sales Staff> Feature: How to Win At Retrofit> Spotlight: New Products at CES

> Strategy: The Global Economy and Your Business> Feature: Working with Re-modelers and other Think Global/Act Local Ideas> Feature: Integrating IP, PC and Structured Wiring> Spotlight: Mounts and Racks: Accessories that Add Up

> Strategy: Future Technologies: The Impact on Your Business> Feature: Highlights from the panel discussion at CEDIA’s Management Conference> Feature: Working with Builders, Architects & Interior Designers> Spotlight: Lighting & Shade Control. Getting Your Foot in the Door with Plug and Play> Special Section: Industry Partners: Getting the Most from your Distributor Relationship.

> Strategy: Branding Your Company—Part One> Feature: Marketing and Advertising that Works Now> Feature: Stores, Showrooms & Design Centers, oh my!> Spotlight: Media Servers: Custom Installers Talk About Their Favorites and Why

> Strategy: Branding Your Company—Part Two> Feature: Making the Most of Your Website to Drive Sales> Feature: Public Relations—What’s it worth?> Spotlight: The Future of Wiring & Cable

> Strategy: What It Means to Be Green> Feature: Selling Energy & Environment Savings.> Feature: Dealers Speak Out: Business Incentives for the “Green Guy” > Feature: Selling Services> Spotlight: Distributed A/V> Special Section: Industry Partners: Choosing the Right Buying Group. Featuring Case Studies From your Peers

> Strategy: Learning From Each Other: Case Studies From Around the World.> Feature: Pre-CEDIA—How to Get the Most out of EXPO> Feature: Survey Results—Project Management and Labor > Spotlight: Central Vac and Security Systems. Let profit reign!

> Strategy: Continuing Education> Feature: Ratings from the CR Forum of Training Programs> Feature: New Courses Offered at EXPO> Feature: How Manufacturers’ Representatives Work> Feature: Survey Results—The CustomRetailer Best 50 Dealers in the 50 United States. > Spotlight: New Products at CEDIA

> Strategy: Customer Service—Tools and Techniques> Feature: CEDIA Manufacturer’s Award Winners> Feature: Survey Results—The End User. What’s On the Customer’s Mind> Spotlight: EXC!TE Award Winners> Special Sections: Industry Partners: Manufacturers Representatives That Go The Extra Mile

> Strategy: Branding Your Company—Part Three> Feature: Event Marketing> Feature: Partnerships that Work> Feature: Survey Results—The Best Trade Show Courses at CEDIA> Spotlight: Talking to your customer: The Importance of The Projection Screen.

> Strategy: Luxury Marketing> Feature: The Furniture Factor> Feature: Survey Results—Getting the Most from Local Government> Feature: Custom Installers & Retailers Predictions for the New Year> Spotlight: Home Control/Automation and networking for 2009 and Beyond

CEA Winter Summit February 7-9, Park City, UTCEDIA Management ConferenceFebruary 27 – March 1, San Diego, CA

Display Search US FPD Conference March 11-13, San Diego, CAEHX Spring 2008March 11 - 15, Orlando, FL2008 PARA ConferenceMarch 12 - 14, Orlando, FL

CEDIA Electronic Lifestyles Forum & EXPOApril 29 - May 2, Dallas, TXCEDIA EXPO SpringApril 29 - May 2, Dallas, TX

InfoComm 2008 June 14-20, Las Vegas, NVCEA CEO Summit June 18-21, Playa del Carmen

CEDIA Pre-show Product ShowcaseAugust 1, Opens Online

CEDIA EXPO 2008 September 3-7, Denver, CO

CEA Industry Forum October 19-22, Las Vegas, NV

EHX Fall 2008 November 4-7, Long Beach, CA

1.25.08

2.28.08

3.27.08

4.18.08

5.16.08

6.19.08

7.18.08

8.8.08

9.19.08

10.16.08

11.20.08

CTPG is the custom publisher of the International CES® Official Pre-Show Planner, Official Show Directory and Show Guide and Directory Addendum and the September ‘08 and Winter ‘09 CEDIA Electronic Lifestyles® magazines.

1.18.08

2.21.08

3.20.08

4.11.08

5.09.08

6.12.08

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Materials Due

Ad Close

Tradeshow/EventsThemes


online opportunitiesCustomRetailer.net

Reach your target audience as they uncover the new CustomRetailer.netE x c l u s i v e A d v e r t i s i n gGet your advertising message in front of thousands of responsive industry professionals who turn to CustomRetailer.net to find the knowledge they need to do their jobs effectively. Whether it’s an exclusive spot on the CustomRetailer.net home page or Run-of-Site (ROS) advertising, CustomRetailer.net will help build your brand, enhance familiarity with your products/ser-vices and drive traffic and customers directly to you.

S p o n s o r C o n t e n tComprehensive industry news, articles from the current issue, Web exclusives, custom publishing and much more—all organized by “Companies Mentioned” and Topic.

2008 CustomRetailer.net A d v e r t i s i n g R a t e s & S p e c i f i c a t i o n sAll rates are gross (15% allowable agency commission)

12months 6months 3months HomePageTopLeaderboard (728 x 90 pixels) $8,250 $4,540 $2,480 HomePageSkyscraper (160 x 600 pixels) 8,250 4,540 2,480 HomePageRectangle (180 x 150 pixels) 7,150 3,930 2,150 HomePageBottomLeaderboard(728 x 90 pixels) 7,150 3,930 2,150 CurrentIssueSponsorship^ (88 x 31 pixels, plus 728 x 90 pixels) 7,150 3,930 2,150 IndustryNewsSponsorship^ (88 x 31 pixels, plus 728 x 90 pixels) 7,150 3,930 2,150 Run-of-SiteLargeRectangle (300 x 250 pixels) 16,500 9,080 2,480 CalendarofEventsSponsorship (728 x 90 pixels) 8,250 4,540 2,480

INTERNALPAGES Leaderboard (728 x 90 pixels) 3,050 1,680 970 LargeRectangle (300 x 250 pixels) 2,480 1,360 740

* includes a 1X per month insertion in CustomRetailer E-Weekly e-newsletter.^ includes Micro Button on home page and Leaderboard on “Story Page”


I n f o C e n t e r>Put your podcasts, catalogs, product demonstrations, marketing materials, and photographs in front of a captive audience.

>Press Center materials are located throughout CustomRetailer.net, including the home page and links from related content throughout the Web site. Obtain sales leads when your content is accessed!

>12-Month Press Center: $3,850 (net)

>6-Month Press Center: $2,200 (net)

Includes unlimited content postings as well as Run-of-Site advertising exposure on CustomRetailer.net.


e-weekly

Reach more than 6,000 subscribers* who receive CustomRetailer E-Weekly every week.> 81.2% are custom installers, retailers,

and systems integrators

> 35.9% have an annual sales volume of over $1 million

> 13.9% have an annual sales volume of over $5 million

2008 Customretailer e-WeeklyAdvertising Rates & SpecificationsAll rates are gross (15% allowable agency commission)

per Week

Top Banner/Leaderboard: $690 728 x 90 pixels

Skyscraper: $630 160 x 600 pixels

Top Banner: $520 468 x 60 pixels

Lower Banners: $470 468 x 60 pixels



2008�rate�card

2008

Dis

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tes Jumbo Spread

Jumbo Full Page

Jumbo 1/2 Page Spread

Junior Page

Jumbo 1/2 Square


Jumbo 1/2 Vertical

Junior 1/2 Island


Jumbo 1/4 Square

Horizontal Banner

Vertical Banner

B/W 4/CB/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

1X$12,710 $15,890

6,510 8,180 9,510

11,860 5,020 6,590 4,210 5,630 4,210 5,630 4,210 5,630 3,730 5,110 3,730 5,110 2,570 3,640 1,810 2,8701,810 2,870

3X$11,960 $14,930

6,120 7,690 8,940

11,150 4,720 6,190 3,970 5,280 3,970 5,280 3,970 5,280 3,490 4,800 3,490 4,800 2,430 3,430 1,720 2,710 1,810 2,870

1 Column = 2 3/4"W 1Column1X 3X 6X 12X 1 inch $160 $150 $140 $130 2 inches 320 290 260 240 3 inches 480 430 400 360 4 inches 630 580 540 480 5 inches 790 730 670 590 6 inches 960 870 790 710

2 Columns = 5 7/8"W 2Columns 1X 3X 6X 12X 1 inch $320 $290 $260 $240 2 inches 630 580 540 480 3 inches 960 870 790 710 4 inches 1,270 1,170 1,060 960 5 inches 1,590 1,460 1,320 1,190 6 inches 1,900 1,740 1,590 1,440

3 Columns = 9 1/2"W 3Columns 1X 3X 6X 12X 1 inch $480 $430 $400 $360 2 inches 960 870 790 710 3 inches 1,440 1,310 1,190 1,070 4 inches 1,900 1,740 1,590 1,440 5 inches 2,390 2,190 2,000 1,780 6 inches 2,860 2,620 2,390 2,140

Premium Positions back cover ............................. 30% premiuminside front ............................. 25% premiuminside back ............................. 20% premiumcenter spread ........................ 15%consecutive rights or lefts .. 10%other preferred positions .... 10%

Standard red, yellow or blue may be ordered as a second color, in all classified ad sizes = $130 upchargeFor Four-color process, in all classified ad sizes = $310 upchargePMS Color in classified ads (per) = $1,850 Standard 2nd Color in classified ads = $1,360

Call our publishing team for special opportunities and package rates with the Official CES publications!

10X$10,530 $13,150

5,400 6,770 7,880 9,820 4,150 5,440 3,490 4,670 3,490 4,670 3,490 4,670 3,070 4,210 3,070 4,210 2,130 3,020 1,500 2,390 1,500 2,390

16X$9,890

$12,3705,080 6,360 7,410 9,230 3,910 5,130 3,290 4,370 3,290 4,370 3,290 4,370 2,880 3,970 2,880 3,970 2,020 2,830 1,410 2,250 1,410 2,250

2008

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LastWord

2008�display��advertising�dimensions

Page Trim Size: 10-1/4" W x 12" H

Jumbo spreadLive Area: 19-1/2" W x 11" HBleed Size: 20-3/4" W x 12-1/4" HTrim Size: 20-1/2" W x 12" H

Jumbo Half page spreadLive Area: 19-1/2" W x 5-1/4" HBleed Size: 20-3/4" W x 5-7/8" HTrim Size: 20-1/2" W x 5-3/4" H

Jumbo Full pageLive Area: 9-1/4" W x 11" HBleed Size: 10-1/2" W x 12-1/4" HTrim Size: 10-1/4" W x12" H

Junior pageLive Area: 6-3/4" W x 11" HBleed Size: 7-3/8" W x 12-1/4" HTrim Size: 7-1/4" W x12" H

Jumbo Half squareLive Area: 6-3/4" W x 6-3/4"HBleed Size: 7-3/8" W x 7-3/8" HTrim Size: 7-1/4" W x 7-1/4" H

Jumbo Half HorizontalLive Area: 9-1/4" W x 5-1/4" HBleed Size: 10-1/2" W x 5-7/8" HTrim Size: 10-1/4" W x5-3/4" H

Jumbo Half VerticalLive Area: 4-1/2" W x 11" HBleed Size: 5-1/8" W x 12-1/4" HTrim Size: 5" W x12" H

Junior Half IslandLive Area: 4-1/2" W x 7" HBleed Size: 5-1/8" W x 7-5/8" HTrim Size: 5" W x 7-1/2" H

Junior Half HorizontalLive Area: 6-3/4" W x 4-7/8" HBleed Size: 7-3/8" W x 5-1/2" HTrim Size: 7-1/4" W x 5-3/8" H

Jumbo Quarter squareLive Area: 4-1/2" W x 4-7/8" HBleed Size: 5-1/8" W x 5-1/2" HTrim Size: 5" W x 5-3/8" H

Horizontal BannerLive Area: 9-1/8" W x 2-1/4" HBleed Size: 10-1/2" W x 2-7/8" HTrim Size: 10-1/4" W x 2-3/4 " H

Vertical BannerLive Area: 2-1/4" W x 11" HBleed Size: 2-7/8" W x 12-1/4" HTrim Size: 2-3/4" W x 12" H

2008 Classified


1 Column: 2-3/4" W2 Columns: 5-7/8" W3 Columns: 9-1/2" W


specifications


In consideration of CustomRetailer’s acceptance of such advertisements for publication, the agency and the advertiser will indemnify and save harmless CustomRetailer and its officers, employees and agents against all loss, liability, damage and expense of whatsoever nature arising out of copying, printing or pub-lishing of it’s advertisement including, without limitation, reasonable attorney’s fees resulting from claims or suits for libel, violation of rights or privacy, plagiarism and copyright and trademark infringement.


General rate policy: Orders are accepted subject to change in rates upon notice. Advertisers may cancel or amend schedules at the time any change

in rate becomes effective, without incurring a short-rate adjustment, provided the contract has been followed up to the date of cancellation.

position policy: The Publisher guarantees no position request unless con-tracted for at premium rate and assumes no responsibility if position differs from request; nor does the Publisher assume responsibility if coupons of two advertisements back each other in an issue. The Publisher reserves the right to reject or cancel any advertisement for any reason at any time. Minimum rate holder: 1/4 page square.

Commissions: 15% commission allowed on space to recognized agencies. 30 days net. No commission on production charges. Any account not paid within 30 days will be subject to a service charge of 1 1/2% per month. Payment for any advertising shall be due and payable at the Publisher’s office:1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130-4094

short rates and Credits: Advertisers will be short rated if they do not use the number of insertions contracted for a twelve-month period upon which their frequency discount was based. Advertisers will receive a credit if they run sufficient insertions to earn a lower rate.

Cancellations: No cancellations will be accepted after space reservation closing date.

Printed Web offset, SWOP standards, with saddle stitch binding. Trim size: 10 1/4"W x 12" HBleed: 10 1/2" Wx 12 1/4"HSpread: 20 1/2"W x 12" HSpread w/bleed: 20 3/4"W x 12 1/4"HAllow 3/8" safety for all live copy.Issuance: 15th of the month of issue.

Digital specifications/pDF File requirements PDF (Portable Document Format) is the required file format for CustomRetailer magazine.PDF files must be created with Acrobat Distiller 4.05 or higher using the instructions provided on customretailermag.com/productionspecs• Scanned images must be high resolution (between 200 and 400dpi), saved as CMYK (no RGB or JPEG graphics) as a TIFF or EPS.• All fonts must be embedded in the PDF and be Type 1 or 3 - No Truetype.• Bleeds must be .1250" outside trim• All PDFs must be high res/press optimized• Files must be Right Reading, Portrait Mode only 100% size, no rotations.• ALL FILES MUST be accompanied by a single page, composite color proof.

However, if color is critical please provide us with a composite SWOP-certi-fied color proof (with color bars) along with your digital file. To see a list of SWOP-certified proofs we accept, please visit www.swop.org/certification/certmfg.asp. We cannot grant make goods for poor color reproduction unless SWOP-certified color proof is supplied with your digital file. Supplied color lasers will be used as a guide for color only. • Files submitted electronically must be submitted on one of the following forms of removable storage media: Macintosh compatible 3.5 Floppy disk, Zip Disk (100MB), or CD-ROM. Ads can be uploaded to our ftp site if accompa-nied by a faxed black and white laser at time of upload. Call the Production Manager for further detailed information.• Advertisers or Ad Agencies that do not comply with the above mechanical speci-fications and/or procedures waive all claims to make-goods or refunds and hold harmless CustomRetailer in any and all production disputes. Additional charges will be incurred if ad does not confirm to the specs above.send advertising materials & insertion orders to: Production Manager, CustomRetailer North American Publishing Company 1500 Spring Garden Street, 12th Floor Philadelphia, PA 19130-4094Any questions regarding ad materials should be directed to the Production Manager at (215) 238-5300.

Publication trim: 10 1/4" W x 12"H. Minimum size insert: 3 1/2"W x 5" H (binding edge). Maximum size insert: 10 1/2" W x 12 1/4" H(which will trim down to 10 1/4"W x 12"H in the book). Lip on a full size insert should be 5 1/8"

nOte: Insert spine dimension must be larger than the dimension of the width. All inserts jog to the head and require an additional 1/8" head trim. Allow 3/8" safety for all live copy. Minimum stock weight is 60# text. Maximum stock weight is 10 pt. Four-page inserts must be supplied folded and within the sizes indicated above. Four-page inserts also require a 1/4" high pick-up lip on the high folio side. Review inserts greater than four pages or with unusual shapes or folds or die cuts with a production representative. Inserts not furnished to these standards will incur additional production charges. Inserts with perforations must be reviewed with production manager prior to manufacturing of the insert.

Quantity required for full run insertio:Contact production manager for quantities needed for full run, regional or demographic inserts.

The USPS has set strict standards regarding the size and weight of BRCs as well as the content and formatting of items qualifying for mailing within the Periodicals Class. Please review the specifications for your insert with a pro-duction representative prior to manufacturing to ensure postal compliance.

Insert shipping Instructions: Send six insert samples to: Production Manager, CustomRetailer, 1500 Spring Garden St., 12th Floor, Philadelphia, PA 19130-4094ship inserts pre-paid to: RR Donnelley-Kansas City, 3401 Heartland Drive, Liberty, MO 64068-0298, Attn: Joy Krull, 816.792.6346.Deliveries accepted 8:00 a.m. to 3:30 p.m. Monday through Friday.Inserts should be shipped pre-paid, in cartons, on skids, clearly marked CustomRetailer. Include issue date, quantity in each carton, plus the total number of cartons on skids being delivered. Affix a sample of the insert to the outside of each carton. Clearly indicate if shipping multiple inserts for multiple issues. pack two page inserts in cartons, facing the same direction. Four page inserts must be supplied folded and within the sizes indicated above. For inserts larger than four pages or inserts of an unusual shape, fold or die cut, contact the production manager at 215.238.5300. Additional charges will be incurred if insert packing does not meet specification requirements. Please do not ship inserts more than 90 days in advance of issue.

Advertisers or Ad Agencies that do not comply with the above insert specifica-tions and/or procedures waive all claims to make-goods or refunds and hold harmless CustomRetailer in any and all production disputes. Advertisers and Agencies may also incur additional production charges if they do not comply with the above insert specifications and/or procedures.



Inserts

32 2008 Marketing & Media Position PICTURE BUSINESS

mission

m i s s i o nPicture Business is the only photographic industry trade journal dedicated to covering the “busi-ness” of imaging retail today. Our content is geared toward examining the daily issues that directly affect the retail space in the imaging trade as well as exploring trends in the retail industry in general. Each issue is put together with the goal of helping our readers make the right decisions regarding trends, technology, consumer buying habits and industry news. If it matters to the photographic retailer, it’ll be in Picture Business.

c o n t e n tAlong with our always provocative, hard-hitting features each month, Picture Business also includes several insightful columns and departments you won’t want to miss.

> retail rumblings Column: With over 25 years experience covering the imaging trade, Mike Antoniak’s columns focus on the ins and outs of retailing in the 21st century.

> Field of View: George Schaub, a fixture in the imaging com-munity for over 30 years, examines the industry through his own personal viewfinder.

> ravid on retail: Ravid Butz is one the imaging industry’s most insightful and outspoken retailers. His monthly column tackles the issues that hit closest to home for his fellow retailers.

> pic Biz stat shot: Provides our readership with a peek at the numbers that are shaping the imaging industry.

> Cea Industry Insight: Working with the Consumer Electronics Association each month we offer a variety of imaging insights on a wide range of subjects from various imaging manufacturers.

> the Industry Insider: New technology, new trends, and a bit of gossip make their way into The Insider’s column every month.

> Digital steam: Got something to say? Here’s your chance. We set aside space each issue for industry executives, dealers, consumers, analysts, and the like to sound off and blow off a little Digital Steam.

> retail apps & Opps: A monthly rundown of the products and technologies available that help ad profit to bottom lines.

> pic Biz Innovations: Beyond simply listing new product specs, Innovations help examine product significance and how we see it fitting into the retail mix.

> Digital Help Desk: Professional digital photographer Jeff Dorgay offers valuable tips and strategies for dealing with the latest digital tools and toys.

w e e k l y o n l i n e n e w s l e t t e r – D i g i t a l C l i q u ePicture Business launched a weekly online newsletter dubbed Digital Clique that covers imaging retail trends, innovations and new product announcements making news within the imaging industry. Each week we'll bring you a unique variety of news items that examine what's new in digital imaging technology as well as what's happening in the global retail world and how that may specifically affect imaging retailers.

e d i t o r i a l a d v i s o r y b o a r dPicture Business’ Editorial Advisory Board is made up of leading industry executives from companies involved in the photo retailing field. We look to this group for their leadership and knowledge of the industry Picture Business serves and to help educate a marketplace hungry for information. We tap into their years of experience to make sure we cover top-of-mind topics as well as current events and trends.

rick BoothDirector, Public Relations and Industry Analyst Relations Corporate Communications DivisionCanon

mike ConleyVP Marketing/SalesImage Trends Inc.

rob ebyDirector of Purchasing, Consumer ProductsD&H Distributing

Gregory JoeMarketing ManagerNoritsu

stephen KrupnickPresidentFotoArt.com

richard LewinProfessional Photographer(former President ofJay-Dee Camera, NY)

Jeff nealVice PresidentThe PRO Group

pete richichiVP Sales & MarketingWYNIT, Inc.

mark rothPresidentArgraph Corporation

Jon sienkiewiczDirector of MarketingUniversal Remote

Jeff smithSenior BuyerAmazon.com

Larry WhiteCommunications ManagerBogen

eric ZarakovVP MarketingFotoNation


circulation*

24.1%

1.5%

39.6%

27.3%

7.5%

Independent Photographic Retail ChannelSpecialty Camera Stores. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,925 Independent Drug Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,223 Minilab/Photofinishing Channel Minilabs / Photofinishers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,549 Mass Channel CE, Major Appliance, Discount Stores, Mass Merchandiser, Computer Stores, Warehouse Clubs, Mass Photo Retailers, Electronic Imaging, Office Superstores, Department Stores, Audio/Video, Music/Record, Wireless Communication Specialty Stores, Mass Drug Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,133

Manufacturing/Distribution Channel Manufacturers & Distributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .975

Others Allied to the Field. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195

Total Circulation All ChannelsCombined Circulation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13,000

Titles of RecipientsPresidents, Vice Presidents, Management, Owners, General Managers, Buyers, Merchandise Managers, Sales Managers, Photo Retail Managers

■ Independent Photographic Retail Channel■ Minilabs/Photofinishing Channel■ Mass Channel■ Manufacturing/Distributing Channel■ Others Allied to the Field

2008 Projected Circulation


Themes Tradeshow/Events AdClose MaterialsDue

2008�editorial�calendar

January

February

March

April

May

June

July

August

September

October

November

December

special Ces sHOW Issue> The Imaging Retail Store of The Future – a look at the

continued evolution of the “photo specialist”> Getting the Most Out of Industry Trade Shows> Trends & Tech 2007

special pma sHOW Issue> What is Motivating Your Customers to Print?> The Continued Evolution of the Kiosk Market > An Educated Consumer is Your Best Customer…But

Who’s Doing the Teaching?

Q1 – pic Biz special report Insert: the Changing Face of Distribution in the Imaging Industry> The Lens Market> How Mobile is Your Retail Business?

> What Digicam Features Are Winning Over Consumers…and Why?

> The Continued Changing Face of Retail> E-Mail Marketing – What’s Working?

> The Camera Phone Market and What to do About it> D-SLR Market – New Customers/New Technology

Require New Approach> Scrapbooking: Where is the Profit?

Q2 – pic Biz special report Insert: Image storage/Organization: Your Customers are screaming for Help> Demystifying Demographics – One Size No Longer

Fits All.> Engaging Your Customers Through E-Mail Marketing

> Retailing Online & Offline > Consumer Retail Buying Habits – Digital Technology

has Changed How Your Customers Shop> Video and Still Imaging – Where is Tomorrow’s

ComboCam?

> Handling the Holiday Selling Season> Retail Goes High Tech – Retail technology is becoming

a competitive differentiator> As “Photo Retail” Continues to Evolve, What’s Working?

Q3 – special report Insert: the accessory Business: the art of the add-on> What Items Remain Hot in the Photo Gift Market

> Digital Prints at Retail: How to make your service the best around

> Computer Class: Defining the computer’s role for your customers

> Workshops That Work> Marketing Your Message – Defining Your Uniqueness

is Key

Q4 special report Insert: the retail print market: making Digital Images Buoyant> Headliners for 2009 – a Look at the Year Ahead

> 2009 Show Previews – CES & PMA

2008 International CesJanuary 6-10, Las Vegas, NV

pma 2008January 31-February 2, Las Vegas, NV

photoplus October 23-25, New York, NY

12.14.07

12.28.07

2.15.08

3.14.08

4.18.08

5.15.08

6.27.08

7.25.08

8.21.08

9.18.08

10.16.08

11.20.08

12.21.07

1.4.08

2.22.08

3.21.08

4.25.08

5.22.08

7.4.08

8.1.08

8.28.08

9.25.08

10.23.08

11.27.08

New in 2008 — Quarterly Pic Biz Special Report InsertsBonus Coverage of four of the most explosive issues in the imaging industry:

1st Quarter: The Changing Face of Distribution in the Imaging Industry2nd Quarter: Image Storage/Organization – Consumers Are Screaming for Help3rd Quarter: The Accessory Business – The Art of the Add-on4th Quarter: The Retail Print Market – Making Digital Images Buoyant


online opportunitiesPictureBusinessMag.com

Reach your target audience as they uncover the new PictureBusinessMag.comE x c l u s i v e A d v e r t i s i n gGet your advertising message in front of thousands of responsive industry professionals who turn to PictureBusinessMag.com to find the knowledge they need to do their jobs effectively. Whether it’s an exclusive spot on the PictureBusinessMag.com home page or Run-of-Site (ROS) advertising, PictureBusinessMag.com will help build your brand, enhance familiarity with your products/services and drive traffic and customers directly to you.


2008 PictureBusinessMag.com A d v e r t i s i n g R a t e s & S p e c i f i c a t i o n sAll rates are gross (15% allowable agency commission)

12months 6months 3months HomePageTopLeaderboard (728 x 90 pixels) $8,250 $4,540 $2,480 HomePageSkyscraper (160 x 600 pixels) 8,250 4,540 2,480 HomePageRectangle (180 x 150 pixels) 7,150 3,930 2,150 HomePageBottomLeaderboard(728 x 90 pixels) 7,150 3,930 2,150 CurrentIssueSponsorship^ (88 x 31 pixels, plus 728 x 90 pixels) 7,150 3,930 2,150 IndustryNewsSponsorship^ (88 x 31 pixels, plus 728 x 90 pixels) 7,150 3,930 2,150 Run-of-SiteLargeRectangle (300 x 250 pixels) 16,500 9,080 2,480 CalendarofEventsSponsorship (728 x 90 pixels) 8,250 4,540 2,480

INTERNALPAGES Leaderboard (728 x 90 pixels) 3,050 1,680 970 LargeRectangle (300 x 250 pixels) 2,480 1,360 740

* includes a 1X per month insertion in CustomRetailer E-Weekly e-newsletter.^ includes Micro Button on home page and Leaderboard on “Story Page”


P r e s s C e n t e r>Put your podcasts, catalogs, product demonstrations, marketing materials, and photographs in front of a

captive audience.>Press Center materials are located throughout PictureBusinessMag.com, including the home page and links from

related content throughout the Web site. Obtain sales leads when your content is accessed!>12-MonthPressCenter:$3,850 (net)>6-MonthPressCenter: $2,200 (net)Includes unlimited content postings as well as Run-of-Site advertising exposure on PictureBusinessMag.com.


Digital�Clique

Picture Business’ Digital CliqueDigital Clique is Picture Business’ weekly online newsletter that covers imaging retail trends, innovations and new product announcements making news within the imaging industry. Each week we'll bring you a unique variety of news items that examine what's new in digital imaging technology as well as what's happening in the global retail world and how that may specifically affect imaging retailers. Reach more than 1,000 subscribers who receive Digital Clique every week.

> 55.6% work in minilab/photofinishing or independent photographic retail stores

> 96.1% are owners, presidents, vice presi-dents, general managers or managers

2008 Picture Business’ Digital CliqueAdvertising Rates & SpecificationsAll rates are net (15% allowable agency commission)

per Week

Top Banner/Leaderboard: $690 728 x 90 pixels

Skyscraper: 630 160 x 600 pixels

Top Banner: 520 468 x 60 pixels

Lower Banners: 470 468 x 60 pixels



2008�rate�card20

08 D

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Jumbo Spread

Jumbo 1/2 Page Spread

Jumbo Full Page

Junior Page

Jumbo 1/2 Square


Jumbo 1/2 Vertical


Jumbo 1/3 Vertical

Junior 1/2 Island


Jumbo 1/4 Square


Jumbo 1/4 Vertical

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

B/W 4/C

10X – 12X$8,250 $9,710

6,560 7,730

4,970 5,860

4,000 4,710

3,730 4,390

3,730 4,390

3,730 4,390

2,700 3,170

2,700 3,170

2,350 2,760

2,350 2,760

1,990 2,350

1,990 2,350

1,990 2,350

2008

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1X – 3X$9,89

$11,640

7,570 8,900

5,780 6,810

4,850 5,710

4,570 5,380

4,570 5,380

4,570 5,380

3,430 4,040

3,430 4,040

3,160 3,720

3,160 3,720

2,880 3,380

2,880 3,380

2,880 3,380

4 – 6X$9,190

$10,820

7,150 8,430

5,530 6,510

4,570 5,380

4,260 5,020

4,260 5,020

4,260 5,020

3,160 3,720

3,160 3,720

2,860 3,360

2,860 3,360

2,540 3,000

2,540 3,000

2,540 3,000

7X – 9X$8,780

$10,320

6,940 8,180

5,250 6,160

4,170 4,910

3,920 4,620

3,920 4,620

3,920 4,620

2,930 3,450

2,930 3,450

2,600 3,060

2,600 3,060

2,250 2,660

2,250 2,660

2,250 2,660

1 Column = 2 3/4"W�1Column 1X 3X 6X 12X 1 inch $150 $140 $130 $120 2 inches 310 280 250 230 3 inches 450 410 380 340 4 inches 600 560 520 450 5 inches 750 700 640 570 6 inches 920 830 750 680

2 Columns = 5 7/8"W� � 2Columns 1X 3X 6X 12X 1 inch $310 $280 $250 $230 2 inches 600 560 520 450 3 inches 920 830 750 680 4 inches 1,220 1,110 1,010 920 5 inches 1,510 1,390 1,260 1,130 6 inches 1,810 1,660 1,510 1,370

3 Columns = 9 1/2"W 3Columns 1X 3X 6X 12X 1 inch $450 $410 $380 $340 2 inches 920 830 750 680 3 inches 1,370 1,250 1,130 1,020 4 inches 1,810 1,660 1,510 1,370 5 inches 2,280 2,090 1,910 1,700 6 inches 2,730 2,500 2,280 2,040

Premium Positionsback cover ............................. 30% premiuminside front ............................. 25% premiuminside back ............................. 20% premiumcenter spread ........................ 15%consecutive rights or lefts .. 10%other preferred positions .... 10%

Standard red, yellow or blue may be ordered as a second color, in all classified ad sizes = $230 upchargeFor Four-color process, in all classified ad sizes = $390 upchargePMS Color (per) in classified ads = $1,760 Standard 2nd Color in classified ads = $1,300

Call our publishing team for special opportunities and package rates with the Official Ces publications!



2008�display�advertising��dimensions

Page Trim Size: 10-1/4"Wx12"H

Jumbo spread Live Area: 19"W x 11-1/4"HBleed Size: 20-3/4" W x 12-1/4" HTrim Size: 20-1/2" W x 12 " H

Jumbo Half page spreadLive Area: 19" W x 5-1/4" HBleed Size: 20-3/4" W x 5-7/8" HTrim Size: 20-1/2" W x 5-3/4" H

Jumbo Full pageLive Area: 9-1/2" W x 11" HBleed Size: 10-1/2" W x 12-1/4" HTrim Size: 10-1/4" W x 12" H

Junior pageLive Area: 6-3/4" W x 11" HBleed Size: 7-3/8" W x 12-1/4" HTrim Size: 7-1/4" W x 12 " H

Jumbo Half squareLive Area: 6-3/4 " W x 6-3/4 " H Bleed Size: 7-3/8" W x 7-3/8" H Trim Size: 7-1/4" W x 7-1/4 " H

Jumbo Half HorizontalLive Area: 9-1/4" W x 5-1/4" HBleed Size: 10-1/2" W x 5-7/8" H Trim Size: 10-1/4" W x 5-3/4" H

Jumbo Half VerticalLive Area: 4-1/2" W x 11" HBleed Size: 5-1/8" W x 12-1/4" HTrim Size: 5 " W x 12 " H

Junior Half IslandLive Area: 4-1/2" W x 7" HBleed Size: 5-1/8" W x 7-5/8" HTrim Size: 5 " W x 7-1/2" H

Junior Half HorizontalLive Area: 6-3/4" W x 4-7/8" HBleed Size: 7-3/8" W x 5-1/2" HTrim Size: 7-1/4 " W x 5-3/8 " H

Jumbo Quarter squareLive Area: 4-1/2" W x 4-7/8" HBleed Size: 5-1/8" W x 5-1/2" HTrim Size: 5 " W x 5-3/8" H

Horizontal BannerLive Area: 9-1/8" W x 2-1/4" HBleed Size: 10-1/2" W x 2-7/8" HTrim Size: 10-1/4" W x 2-3/4" H

Vertical BannerLive Area: 2-1/4" W x 11 HBleed Size: 2-7/8" W x 12-1/4" HTrim Size: 2-3/4 " W x 12 " H

2008 Classified


LastWord

1 Column: 2-3/4" W2 Columns: 5-7/8" W3 Columns: 9-1/2" W


specifications


In consideration of Picture Business’ acceptance of such advertisements for pub-lication, the agency and the advertiser will indemnify and save harmless Picture Business and its officers, employees and agents against all loss, liability, damage and expense of whatsoever nature arising out of copying, printing or publishing of its advertisement including, without limitation, reasonable attorney’s fees resulting from claims or suits for libel, violation of rights or privacy, plagiarism and copyright and trademark infringement.


General rate policy: Advertisers may cancel or amend schedules at the time

any change in rate becomes effective, without incurring a short-rate adjust-ment, provided the contract has been followed up to the date of cancellation.position policy: The Publisher guarantees no position request unless con-tracted for at premium rate and assumes no responsibility if position differs from request; nor does the Publisher assume responsibility if coupons of two advertisements back each other in an issue. The Publisher reserves the right to reject or cancel any advertisement for any reason at any time. minimum rate holder: 1⁄4 page square Commissions: 15% commission allowed on space to recognized agencies. 30 days net. No commission on production charges. Any account not paid within 30 days will be subject to a service charge of 1 1/2% per month. Payment for any advertising shall be due and payable at Publisher’s office:1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130-4094short rates and Credits:Advertisers will be short rated if they do not use the number of insertions contracted for a twelve-month period upon which their frequency discount was based. Advertisers will receive a credit if they run suf-ficient insertions to earn a lower rate. Cancellations: No cancellations will be accepted after space reservation clos-ing date.



Inserts

Printed Web offset, SWOP, standards with saddle stitch binding. Trim size: 10 1⁄4"W x 12" HBleed: 10 1⁄2"W x 12 1⁄4"HSpread: 20 1⁄2"W x 12" HSpread w/bleed: 20 3⁄4"W x 12 1⁄4"HAllow 3⁄8" safety for all live copy.

Digital specifications/pDF File requirementsPDF (Portable Document Format) is the required file format for Picture Business magazine. PDF files must be created with Acrobat Distiller 4.05 or higher using the instructions provided on picturebusinessmag.com/productionspecs • Scanned images must be high resolution (between 200 and 400 dpi), saved as CMYK (no RGB or JPEG graphics) as a TIFF or EPS.• All fonts must be embedded in the PDF and be Type 1 or 3 - No Truetype.• Bleeds must be .1250" outside trim• All PDFs must be high res/press optimized• Files must be right reading, portrait mode only 100% size, no rotations. • ALL FILES MUST be accompanied by a single page, composite color proof. However, if color is critical please provide us with a composite SWOP-certified color proof (with color bars) along with your digital file. To see a list of SWOP-

certified proofs we accept, please visit www.swop.org/certification/certmfg.asp. We cannot grant make goods for poor color reproduction unless SWOP-certified color proof is supplied with your digital file. Supplied color lasers will be used as a guide for color only. • Files submitted electronically must be submitted on one of the following forms of removable storage media: Macintosh compatible 3.5 Floppy disk, Zip Disk (100MB), or CD-ROM. Ads can be uploaded to our ftp site if accompanied by a faxed black and white laser at time of upload. Call the Production Manager for further detailed information. •Advertisers or Ad Agencies that do not comply with the above mechanical specifications and/or procedures waive all claims to makegoods or refunds and hold harmless Picture Business in any and all production disputes. Additional charges will be incurred if ad does not conform to the specs above.send advertising materials & insertion orders to: Production Manager, Picture Business North American Publishing Company 1500 Spring Garden Street, 12th Floor Philadelphia, PA 19130-4094Any questions regarding ad materials should be directed to the Production Manager at (215) 238-5300.

Publication trim: 10 1⁄4"W x 12"H. Minimum size insert: 3 1⁄2" W x 5"H (binding edge). Maximum size insert: 10 1⁄2"W x 12 1⁄4"H (which will trim down to 10-1⁄4"W x 12"H in the book). Lip on a full size insert should be 5-1⁄8"

nOte: Insert spine dimension must be larger than the dimension of the width. All inserts jog to the head and require an additional 1⁄8" head trim. Allow 3⁄8" safety for all live copy. Minimum stock weight is 60# text. Maximum stock weight is 10 pt. Four-page inserts must be supplied folded and within the sizes indicated above. Four-page inserts also require a 1⁄4" high pick-up lip on the high folio side. Review inserts greater than four pages or with unusual shapes, folds or die cuts with a production representative. Inserts not furnished to these standards will incur additional production charges. Inserts with perforations must be reviewed with production manager prior to manufacturing of the insert.

Quantity required for full run insertion:Contact production manager for quantities needed for full run, regional or demographic inserts.

The USPS has set strict standards regarding the size and weight of BRCs as well as the content and formatting of items qualifying for mailing within the Standard A Class. Please review the specifications for your insert with a production representative prior to manufacturing to ensure postal compliance.

Insert shipping Instructions:Send six insert samples to: Production Manager, Picture Business, 1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130-4094.

Ship inserts pre-paid to: RR Donnelley, 3401 Heartland Drive, Liberty, MO 64068-0298, Attn: Joy Krull, 816.792.6346.


Inserts should be shipped pre-paid, in cartons, on skids, clearly marked Picture Business. Include issue date, quantity in each carton, plus the total number of cartons on skids being delivered. Affix a sample of the insert to the outside of each carton. Clearly indicate if shipping multiple inserts for multiple issues. Pack two page inserts in cartons, facing the same direction. Four page inserts need to be supplied folded and within the sizes indicated above. For inserts larger than four pages or inserts of an unusual shape, fold or die cut, contact the production manager at 215.238.5300. Additional charges will be incurred if insert packing does not meet specified requirements. Please do not ship inserts more than 90 days in advance of issue.

Advertisers or Ad Agencies that do not comply with the above insert specifica-tions and/or procedures waive all claims to make-goods or refunds and hold harmless Picture Business in any and all production disputes. Advertisers or Agencies may also incur additional production charges if they do not comply with the above insert specifications and/or procedures.

41 2008 Marketing & Media Position CUSTOM PUBLISHING

CTPG offers a custom publishing service that is successful in producing specialty products like trade-show publications, books, company magazines and company collateral materials. Examples of our work include, The Official International CES® Pre-Show Planner, Official Show Directory and Show Guide and Directory Addendum, The CEA’s TKO Tour/E-Gear’s Guide to Collegiate Gadgets, The Kirsch-Levolor Window Fashions Book, The Source for Brand Source Members and the HTSA Quarterly for the Home Theater Specialists of America.

CTPG also creates dynamic specialty supplements such as How to Buy HDTV and How to Sell HDTV, How to Buy Audio and How to Sell Audio, for the industry and for consumers that keep our readers up to date on the latest technology.

COMING IN APRIL 2008

HOW TO BUY and HOW TO SELL

MOBILE ENTERTAINMENT

Contac t our publishing team to f ind out about special adver tising rates for al l of these publications.

custom publishing


CTPG webinars

Turn Hard-to-Reach Business Prospects into Guaranteed Sales Leads with Webinars from The Consumer Technology Publishing Group

Every CTPG webinar is a full-service, turnkey marketing solution that offers sponsors the unique opportunity to interact with and educate readers from across the subscrib-er bases of Dealerscope, CustomRetailer, and Picture Business.

A Webinar Sponsorship is an Easy, Effective Way to:■ Enhance Your Brand: Our audience becomes tangibly involved—and forms a relationship with—your brand. Attach your name to CTPG's highly respected industry editorial offerings, and become part of the CTPG community.

■ Generate Sales Leads: As a webinar sponsor, you are given access to all CTPG subscribers—magazine and e-newsletters—and the ability to direct a highly targeted message to a customized subset of these subscribers. Each webinar regis-trant becomes your solid lead.

■ Realize a Return on Your Investment: The amount invested in a webinar spon-sorship and the time spent working with the CTPG team (marketing, editorial, and sales) to produce your webinar is minimal, compared to the revenue such an opportunity can generate.

43 2008 Marketing & Media Position CUSTOM PUBLISHING

International CES®2008 rate card

The Ultimate CES® Package…Over 2,000,000 Impressions and Counting2008 Rate CaRd

GET READY GET SET GO

Pre-Show Plannera complete guide to help you plan your busy days at the show. this official planner is the place to be to get an early start on reaching attendees before they arrive.

Circulation: 80,000ad Close: October 31, 2007Materials due: November 7, 2007

Package your media buy with The Consumer Technology Publishing Group’s leading industry publications for the best rates. Call us for more details:

Planner Guide Directory

full pg 4c $8,941.8 $9,106 $11,352

half pg 4c $6,095 $5,505 $6,809

tab divider $12,252 $12,252 $12,252

inserts $12,968 $9,826 $14,407

outserts $12,252 $9,372 $14,407

map sponsorship n/a $5,670 n/a

Planner Guide Directory

bellyband n/a $39,950 n/a

gatefold $62,545 $40,602 $61,248

cover tip n/a $49,709 $64,836

corner cut n/a $24,234 $64,836

spine n/a n/a $20,304

Show Guide & direCTorYaddenduMa valuable tool critical to navigation of the show. this official guide is used through-out the show to provide the most up-to-date exhibitor listings, maps and event information for attendees on-the-move.

Circulation: 70,000ad Close: November 21, 2007Materials due: November 29, 2007

Show direCTorYthe Official Show directory is the ultimate reference guide and a surefire way to produce results on the spot. Complete company profiles and more are packed into a directory used all year!

Circulation: 70,000ad Close: November 21, 2007Materials due: November 28, 2007


meet the staff

Eric Schwartz, President/Publishing Director, CTPG 215-238-5420 [email protected]

sales contacts Rick Albuck, Publisher, E-Gear Senior Vice President, Sales & Marketing, CTPG 215-238-5215 [email protected]

Carol Campbell, Publisher, CustomRetailer 323-871-1990 [email protected]

Maryellen Oswald, Account Executive, CTPG 951-677-9189 [email protected]

Amy Kyle, Publisher, Home Furnishings Business 336-601-9011 [email protected]

Bernie Schneyer, President, Dealerscope 508-620-8770 [email protected]

Steve Shive, Associate Publisher, Picture Business Director of Sales, CTPG 215-238-6674 [email protected]

Cheryl McGovern, Marketing Manager, CTPG 215-238-5276 [email protected]

editorial contactsGrant Clauser, Editorial Director, CTPG 215-238-5216 [email protected]

Jeff O'Heir, Editor-In-Chief, Dealerscope 631-427-0604 [email protected]

Mike McEnaney, Editor-In-Chief, Picture Business 631-321-1995 [email protected]

Sheila Long O’Mara, Editor-In-Chief, Home Furnishings Business 803-419-9478 [email protected]

Maureen Jenson, Editor-In-Chief, CustomRetailer 301-318-6460 [email protected]

Audrey Gray, Senior Editor, CTPG 215-238-5464 [email protected]

David Thomas, Online Content Editor 215-238-5319 [email protected]

Stephen Krasowski, Editor, Picture Business Managing Editor, CTPG 215-238-5336 [email protected]

Nancy Klosek, Editor/NY, CTPG 718-381-5480 [email protected]

Powell Slaughter, Senior Editor, Home Furnishings Business 336-370-9546 [email protected]

Howard Whitman, Managing Editor, Home Furnishings Business 215-238-5417 [email protected]

Stephen Silver, Associate Editor, Online CTPG 215-238-5226 [email protected]

Stephanie Adamow, Managing Editor CustomRetailer and Dealerscope 215-238-5304 [email protected]

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