table of contents€¦ · powerpoint presentation templates ..... 8 writing style guide .....9-14...
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About Branding .......................................... 4
About Northwest State ............................... 5
Corporate Logo & Color Usage............... 6-7
Font Scheme .............................................. 7
PowerPoint Presentation Templates .......... 8
Writing Style Guide ............................... 9-14
Punctuation Guide ................................... 15
Revised 1/3/17
Table of Contents
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About Branding
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About Northwest State
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Corporate Logo & Color Usage
Corporate Logo - Horizontal Corporate Logo—NSCC N
x x Incorrect Corporate Logo Skewed
Pantone 349 100, 0, 91, 42 0, 112, 60
Pantone 124 0, 28, 100, 6 238, 177, 17
Pantone 431 11, 1, 0, 64 106, 115, 123
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Corporate Logo & Color Usage
Subsidiary Logos
As with other brand elements, the consistent use of typography is critical to the
effectiveness of the brand. To maintain a consistent typographic look throughout printed
documents, a limited family of fonts should be used. The preferred fonts for printed
materials—including fliers, brochures, newsletters, etc.—are:
Arial Regular
Arial Italic
Arial Bold
Arial Bold Italic
Arial Black
Arial Narrow
Arial Narrow Italic
Arial Narrow Bold
Arial Narrow Bold Italic
Palatia Palatia Italic Palatia Bold Palatia Bold Italic
Font Scheme
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PowerPoint Presentation Templates
Title Pages Master Pages
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Writing Style Guide
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Writing Style Guide
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Writing Style Guide
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Writing Style Guide
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Writing Style Guide
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Punctuation Style Guide
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