table of contents multinational€¦ · november 30, 2009| 2 in this report, advertising age maps...

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THE DOTS November 30, 2009 GLOBAL ACCOUNTS: MULTINATIONAL AGENCY NETWORK ASSIGNMENTS Where 25 networks work for their global clients in 2009; part of Ad Age’s 23 RD ANNUAL Global Marketers report This document (published November 30, 2009), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2009) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group. (r3 p) TABLE OF CONTENTS HOW DATA WERE COLLECTED 2 NETWORKS WITH THE MOST GLOBAL CLIENTS 2 INCLUDES REVENUE DATA FROM AD AGE’S 2009 AGENCY REPORT AGENCY NETWORKS 3 THEIR HOLDINGS COMPANIES, COLOR CODING, AND ABBREVIATIONS USED IN THIS REPORT COUNTRY GROUPINGS 3 ACCOUNTS BY ADVERTISERS 4-24 GLOBAL MARKETERS BY NETWORK AND COUNTRY ACCOUNTS BY AGENCY NETWORK 25-52 NETWORKS AND THE GLOBAL ACCOUNTS THEY HANDLE GLOBAL MARKETERS REPORT ONLINE To see Ad Age’s ranking of the Top 100 global marketers, rankings of the top 10 advertisers in more than 90 countries and regions, go to ADAGE.COM/globalmarketers09

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Page 1: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

THE DOTS

November 30, 2009

GLOBAL ACCOUNTS: MULTINATIONAL AGENCY NETWORKASSIGNMENTS

Where 25 networks work for their global clients in 2009;part of Ad Age’s 23RD ANNUAL Global Marketers report

This document (published November 30, 2009), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2009) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, orthe information contained therein, without the prior written consent of The Ad Age Group. (r3 p)

TABLE OF CONTENTS

HOW DATA WERE COLLECTED 2

NETWORKS WITH THE MOST GLOBAL CLIENTS 2

INCLUDES REVENUE DATA FROM AD AGE’S 2009 AGENCY REPORT

AGENCY NETWORKS 3

THEIR HOLDINGS COMPANIES, COLOR CODING,AND ABBREVIATIONS USED IN THIS REPORT

COUNTRY GROUPINGS 3

ACCOUNTS BY ADVERTISERS 4-24

GLOBAL MARKETERS BY NETWORKAND COUNTRY

ACCOUNTS BY AGENCY NETWORK 25-52

NETWORKS AND THEGLOBAL ACCOUNTS THEY HANDLE

GLOBAL MARKETERSREPORT ONLINE

To see Ad Age’s ranking of the Top 100global marketers, rankings of the top10 advertisers in more than 90countries and regions, go toADAGE.COM/globalmarketers09

Page 2: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

November 30, 2009 | 2

IN THIS REPORT, Advertising Age maps out theagency network assignments of global mar-keters. (The report is also known as The Dots.)Ad Age defines global marketers in threeways. First, global marketers are companiesranked (based on measured media spending)in Ad Age’s Top 100 Global Marketers rank-ing. [A Global Marketers ranking accompaniesthis document in the DataCenter onAdAge.com.]

Second, global marketers are clients thatemploy an ad agency across five or morecountries, generating more than $5 million inrevenue for that agency. Finally, truly globalclients—those qualifying for the ranking

below—must be handled in at least threemajor regions.

Agency networks provided data detailingaccounts meeting those criteria. This year, 25agency networks claimed assignments from294 global marketers (defined as parent com-panies). Many of those marketers assign theiraccounts to multiple networks.

The first section of this report lists globalaccounts in alphabetical order by marketerwith a dot in countries where an agency han-dles the business. The second section listsclients by agency network, but only wherethe network handles the account in five ormore countries.

HOW DATA WERE COLLECTEDThe Ad Age DataCenter sent international

agency networks a standardized list of 61countries, regions and country groups. A listof country groupings is on Page 3.

Agency networks listed accounts for par-ent companies among the Top 100 GlobalMarketers—whether or not the account ishandled in five countries—showing any net-works handling major clients.

ACCOUNTS BY ADVERTISER, beginning onPage 4, shows all accounts submitted by theagency network meeting Ad Age’s globalmarketer criteria.

ACCOUNTS BY AGENCY NETWORK, startingon Page 24, lists only clients handled in five ormore countries and in three regions.

Global agency networks specializing inmarketing services disciplines are included.Data for agency networks include embeddedmarketing services units; Ogilvy Groupincludes OgilvyOne and McCann

Worldgroup includes MRM Worldwide andMomentum.

Media specialist agencies are excluded.Agency networks within an agency hold-

ing company appear in the same color. Forexample, Interpublic Group of Cos. ownsMcCann Erickson Worldwide, LoweWorldwide and DraftFCB, which all are green.A color key shows holding companies on eachpage.

THE NETWORK RANKINGAd Age further refines the definition of

“global”: A global client is a parent companyhandled by the the agency network in at lastfive counties and at least three of six majorregions (North America, Latin America,Europe, Middle East, Africa, Asia/Pacific).

DATACENTER STAFF FOR THIS REPORTBradley Johnson, Kevin Brown, Maureen

Morrison, Keri Lynch, Katy Gallagher.

MULTINATIONAL AGENCYNETWORK ASSIGNMENTS

AGENCY NETWORKS WITH THE MOST GLOBAL CLIENTSAccompanied by data from Ad Age’s 2009 Agency Report

GLOBAL REVENUE WORLDWIDE REVENUE U.S. REVENUE REVENUE FROM OUTSIDE THE U.S.RANK NETWORK [PARENT] HEADQUARTERS CLIENTS RANK 20082 2008 2007 % CHG 2008 2007 % CHG 2008 2007 % CHG

1 Euro RSCG Worldwide [Havas] New York 67 8 $1,481 $1,395 6.1 $469 $446 5.0 $1,012 $949 6.6

2 McCann Worldgroup [Interpublic Group of Cos.] New York 51 1 2,800 2,610 7.3 1,218 1,128 8.0 1,582 1,483 6.7

3 Ogilvy Group [WPP] New York 36 7 1,920 1,892 1.5 673 664 1.3 1,247 1,228 1.6

4 BBDO Worldwide [Omnicom Group] New York 23 5 2,533 2,397 5.6 836 800 4.5 1,697 1,598 6.2

5 Y&R1[WPP] New York 22 4 2,560 2,317 10.5 1,067 973 9.6 1,493 1,344 11.1

6 JWT [WPP] New York 20 9 1,381 1,328 4.0 462 434 6.4 920 894 2.8

7 Publicis Worldwide [Publicis] Paris 19 10 1,260 1,201 4.9 243 250 -2.7 1,017 951 6.9

8 Saatchi & Saatchi [Publicis] New York 19 15 936 934 0.2 350 344 1.9 585 590 -0.8

9 TBWA Worldwide [Omnicom Group] New York 18 6 1,961 1,886 4.0 749 727 3.0 1,212 1,159 4.6

10 DraftFCB [Interpublic Group of Cos.] Chicago/New York 16 11 1,246 1,191 4.6 760 718 5.9 485 473 2.7

GLOBAL ACCOUNTS — THE DOTS

Figures are U.S. dollars in millions and are AA DataCenter estimates. Some agency networks do not claim all clients for this report, citing

confidentiality agreements. Clients were reported as of November 2009. Revenues were estimated by the Ad Age DataCenter for the

2009 Agency Report (AA, April 27). 1Revenue for Y&R includes Wunderman, which reports Dots separately. Wunderman would add two

additional unique clients to Y&R’s tally, which would rank the Y&R network 4th in this ranking. 2Among consolidated agency networks in

2008, DDB Worldwide Communications Group was tied for No. 1 with an estimated $2.80 billion in revenue. Rapp, which reports Dots sep-

arately for this report, would add four unique global clients to the DDB tally. DDB would then rank 10th, with 17 global clients. Dentsu was

ranked No. 3 with an estimated $2.78 billion in worldwide revenue. Using Ad Age’s criteria for counting global clients (one parent, five

countries, three regions—see methodology above), Dentsu did not make the Top 10 for this table.

Page 3: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

NETWORK ABBREVIATION HOLDING CO.

Arnold Worldwide Partners Arnold Havas

Bartle Bogle Hegarty1 Bartle Publicis Groupe*

BBDO Worldwide BBDO Omnicom Group

Crispin Porter & Bogusky CPB MDC Partners

DDB Worldwide DDB Omnicom Group

Dentsu Dentsu Dentsu Inc.

DraftFCB DraftFCB Interpublic Group of Cos.

Euro RSCG Worldwide Euro RSCG Havas

Fallon Worldwide Fallon Publicis Groupe

Grey Grey WPP

Hakuhodo Hakuhodo Hakuhodo DY Holdings

JWT JWT WPP

Leo Burnett Worldwide/Arc Worldwide Burnett Publicis Groupe

Lowe Worldwide2 Lowe Interpublic Group of Cos.

M&C Saatchi MCSaatchi

McCann Worldgroup3 McCann Interpublic Group of Cos.

Ogilvy Group (Ogilvy & Mather) O&M WPP

Publicis Publicis Publicis Groupe

Rapp TBWA Omnicom Group

Saatchi & Saatchi Saatchi Publicis Groupe

TBWA Worldwide TBWA Omnicom Group

Voluntarily United Group of Creative Agencies United WPP

Wieden & Kennedy W&K

Wunderman Wunderman WPP

Y&R4 Y&R WPP1Publicis Groupe owns 49% of Bartle. 2Includes Deutsch, now the U.S. arm of Lowe. 3Includes MRM Worldwide and Momentum.4Asian assignments of the Y&R network are handled by Dentsu, Young & Rubicam Partnerships. WPP’s Young & Rubicam owns65% of DYR.

Agency networks and abbreviations Country groupingsAd Age consolidates some countries in some regions into groups. The consolidated regions are:

AFRICA

Algeria, Botswana, Cameroon, Ethiopia, Ghana, Guyana, Ile de la Reunion, Ivory Coast,

Kenya, Madagascar, Malawi, Mauritius, Morocco, Mozambique, Namibia, Nigeria, Senegal,

Seychelles, Tanzania, Tunisia, Uganda, Zambia, Zimbabwe

BALKANS

Albania, Bosnia & Herzegovina, Bulgaria, Croatia, Macedonia, Montenegro, Serbia, Slovenia

BALTICS

Estonia, Latvia, Lithuania

CARIBBEAN

Aruba, Bahamas, Barbados, Bermuda, Cayman Islands, Dominican Republic, Haiti, Jamaica,

Martinique, Puerto Rico, Trinidad

CENTRAL AMERICA

Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama

INDOCHINA

Cambodia, Laos, Myanmar, Vietnam

MIDDLE EAST

Bahrain, Cyprus, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Syria, United Arab

Emirates, Yemen

RUSSIA/CIS (COMMONWEALTH OF INDEPENDENT STATES)

Armenia, Belarus, Georgia, Moldova, Kazakhstan, Russia, Ukraine, Uzbekistan

GLOBAL ACCOUNTS — THE DOTS

November 30, 2009 | 3

HOW TO REACH USE-mail: [email protected]. Staff: Kevin Brown,Bradley Johnson, Maureen Morrison, Laurel Wentz,Keri Lynch, Katy Gallagher.

Global Accounts (or The Dots) was publishedNovemeber 30, 2009, as part of AdAge.com’sDataCenter Premium Content.

Page 4: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

3M Co. Grey ● ● ● ● ● ● ● ● ● ●

Abbott Laboratories Euro RSCG ● ● ● ● ● ● ● ●

Abbott Laboratories JWT ● ● ●

Abbott Laboratories McCann ● ● ● ● ●

Abbott Laboratories O&M ● ● ● ● ● ● ● ● ●

Abbott Laboratories Wunderman ● ●

Accenture Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Adidas (adidas) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Adobe Grey ● ● ●

Adobe O&M ● ● ● ● ●

Air France-KLM Group (Air France) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Air France-KLM Group Rapp ● ● ● ● ● ● ● ● ●

Air New Zealand BBDO ● ● ● ● ● ●

Ajinomoto Co. Dentsu ● ● ● ● ● ● ● ●

Ajinomoto Co. Hakuhodo ● ● ● ● ● ● ●

Akzo Nobel McCann ● ● ● ● ● ●

Alberto Culver Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Aldi Group Euro RSCG ●

Aldi Group McCann ● ●

Allergan McCann ● ● ● ● ●

Allianz BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Allianz O&M ● ● ● ● ●

Amazon.com United ●

American Express Co. Euro RSCG ●

American Express Co. (proprietary) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

American Express Co. Saatchi ● ● ●

American Express Co. Y&R ●

American International Group Euro RSCG ● ● ● ● ● ●

American International Group O&M ● ● ● ● ● ● ●

American International Group Saatchi ● ● ● ●

American International Group TBWA ●

Amgen O&M ● ● ● ● ●

AMR Corp. (American Airlines) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Anheuser-Busch InBev (AB) DDB ● ● ● ●

Anheuser-Busch InBev (InBev) DraftFCB ●

Anheuser-Busch InBev Euro RSCG ● ● ● ● ● ●

Anheuser-Busch InBev (Becks, Leffe) Burnett ● ● ●

Anheuser-Busch InBev (Becks) Lowe ● ● ● ●

Anheuser-Busch InBev (Stella Artois) Lowe ●

Anheuser-Busch InBev (AB) O&M ●

Anheuser-Busch InBev Saatchi ● ● ● ●

Anna Sui Euro RSCG ● ● ● ● ● ● ● ●

Apple Saatchi ●

Apple TBWA ● ● ● ● ● ● ● ● ● ● ● ●

Arcelik TBWA ● ● ● ● ●

ArcelorMittal Saatchi ● ● ● ● ● ● ● ●

Arla Foods McCann ● ● ● ● ●

November 30, 2009 | 4

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

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Para

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Per

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Uru

guay

Vene

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a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

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Aus

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Chi

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Hon

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Indi

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Indoch

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Indo

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a

Japa

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Mal

aysi

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New

Zea

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Paki

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Phi

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Sing

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Sri L

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Taiw

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 5: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Asahi Breweries Hakuhodo ● ● ●

AstraZeneca Euro RSCG ● ● ● ● ● ● ● ● ● ●

AstraZeneca McCann ● ● ● ● ● ● ● ●

AT&T Wireless Wunderman ● ●

Australia and New Zealand Banking Group MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ●

Avis Budget Group (Avis) McCann ● ● ● ● ● ● ● ● ● ● ● ●

Aviva BBDO ● ● ● ● ● ●

Axa Group Grey ● ● ● ● ● ● ● ● ● ●

Axa Group Publicis ● ● ● ● ●

Bacardi Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bacardi (Bacardi/Martini) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bacardi Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bahrain Economic Development Board MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Barclays McCann ● ● ● ● ● ● ● ● ● ● ●

Barilla Holding Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bayer BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bayer Euro RSCG ● ● ● ● ● ●

Bayer (nutritionals, skin care, gastro) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bayer Burnett ●

Bayer Lowe ●

Bayer McCann ● ● ● ● ●

Bayer Rapp ● ● ●

Bayer TBWA ● ●

Bayer Y&R ● ● ● ● ● ●

Bel Group (La Vache qui Rit, Kiri, Apericube) Saatchi ● ● ● ● ● ● ● ● ● ●

Bel Group Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Black & Decker Corp. McCann ● ● ● ● ● ●

Blockbuster O&M ●

BMW DraftFCB ● ●

BMW Euro RSCG ● ● ●

BMW Grey ● ● ● ● ●

BMW Publicis ● ● ● ●

BNP Paribas Euro RSCG ● ● ● ● ● ●

BNP Paribas Publicis ● ● ● ●

BNP Paribas TBWA ● ● ● ● ● ● ●

Boehringer Ingelheim Euro RSCG ● ● ● ● ● ● ● ● ● ● ●

Boehringer Ingelheim Grey ● ● ● ● ● ● ● ●

Boehringer Ingelheim Lowe ●

Boehringer Ingelheim McCann ● ● ● ● ● ●

Boehringer Ingelheim Y&R ● ● ●

Boeing DraftFCB ● ● ● ● ●

Bosch TBWA ● ● ● ● ● ●

BP (lubricants, Castrol) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

BP (petrol, corporate) O&M ● ● ● ● ● ● ● ● ● ● ●

Bridgestone Corp. Dentsu ● ● ● ● ● ●

Bristol-Myers Squibb Co. DraftFCB ● ● ●

Bristol-Myers Squibb Co. Euro RSCG ● ● ● ● ●

November 30, 2009 | 5

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

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fric

a*

Aus

tral

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Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

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Phi

lippi

nes

Sing

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Sout

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Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 6: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Bristol-Myers Squibb Co. Lowe ●

Bristol-Myers Squibb Co. McCann ● ● ● ● ● ●

Bristol-Myers Squibb Co. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bristol-Myers Squibb Co. Y&R ● ●

British Airways BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British Airways O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco (Pall Mall) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco (Vogue) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco (other) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British Midland Airways (BMI) MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Brown-Forman Corp. (J.Daniels, Sou. Comfrt) Arnold ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Brown-Forman Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ●

Brown-Forman Corp. McCann ● ● ●

Burger King Holdings CPB ● ● ● ●

Burger King Holdings Lowe ●

Burger King Holdings Publicis ● ●

Burger King Holdings Wunderman ● ●

Burger King Holdings Y&R ● ● ●

B&B Italia Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

CA DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury DraftFCB ●

Cadbury Euro RSCG ● ● ● ● ●

Cadbury (Dairy Milk & Natural Confection) Fallon ● ● ● ● ●

Cadbury (Halls, Trident, Bubblicious, more) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury McCann ● ● ● ●

Cadbury Publicis ● ● ● ● ● ●

Cadbury Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury Y&R ● ● ● ●

Campbell Soup Co. BBDO ● ● ● ● ●

Campbell Soup Co. Euro RSCG ●

Campbell Soup Co. Lowe ●

Campbell Soup Co. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Canon Dentsu ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Canon Euro RSCG ● ● ●

Canon Grey ● ● ● ● ●

Canon Hakuhodo ● ● ● ● ● ●

Canon Saatchi ● ● ●

Canon TBWA ● ● ● ●

Carrefour DraftFCB ●

Carrefour Euro RSCG ●

Carrefour Burnett ● ● ● ● ● ●

Carrefour O&M ●

Carrefour Publicis ● ● ● ● ● ● ●

Carrefour Saatchi ● ● ● ● ●

Carrefour TBWA ●

November 30, 2009 | 6

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.1

Citigroup is handled by Publicis One Team.

ACCOUNTSBYADVERTISER

Page 7: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Carrefour Y&R ●

Caterpillar Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cathay Pacific Airways McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cerruti Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Chevron Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Chiquita O&M ● ● ● ● ●

Chrysler Group (Dodge, Chrysler, Jeep) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Chrysler Group DraftFCB ●

Cisco Systems O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Citigroup DraftFCB ●

Citigroup (Diner’s Club) DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Citigroup Euro RSCG ●

Citigroup Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Citigroup Saatchi ● ●

Citigroup (Citibank) Wunderman ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Citigroup Y&R ● ● ●

Claro-Mobil Wunderman ●

Clorox Co. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Clorox Co. Euro RSCG ●

Clorox Co. Saatchi ●

Club Mediterranee Publicis ● ● ● ● ● ● ● ●

Coca-Cola Co. DraftFCB ● ● ● ●

Coca-Cola Co. Euro RSCG ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Powerade) Fallon ●

Coca-Cola Co. Grey ● ● ● ● ● ● ●

Coca-Cola Co. Hakuhodo ●

Coca-Cola Co. (Coke Zero, Coke Light) JWT ● ●

Coca-Cola Co. Burnett ● ● ● ● ● ● ● ● ●

Coca-Cola Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Coke Zero, Sprite. Vitamin Water)McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Coca Cola) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Fanta) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Live Positively) O&M ● ● ● ● ● ●

Coca-Cola Co. (Sprite) O&M ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Sprite) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Light/Minute Maid) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. Saatchi ● ● ● ● ●

Coca-Cola Co. United ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Coke) W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. Y&R ● ● ● ●

Colgate-Palmolive Co. Euro RSCG ● ●

Colgate-Palmolive Co. Burnett ●

Colgate-Palmolive Co. Saatchi ●

Colgate-Palmolive Co. TBWA ● ● ●

Colgate-Palmolive Co. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coty (JAB Investments) JWT ● ● ● ● ●

Credit Suisse Group Euro RSCG ● ● ● ● ● ●

November 30, 2009 | 7

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 8: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Credit Suisse Group McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ●

CTI Wunderman ●

Curves for Women Publicis ● ● ●

Cyprus Tourism Organisation Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Daikin Industries Hakuhodo ● ● ● ● ● ●

Daimler (Mercedes-Benz & Smart Car) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Daimler Euro RSCG ● ● ● ●

Daimler Lowe ●

Daimler Rapp ● ● ●

Danone Group (Numico, Milupa, Nutricia) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (Evian) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group O&M ● ● ● ● ● ●

Danone Group (Numico baby food) O&M ● ● ● ● ● ● ● ● ●

Danone Group Saatchi ● ● ●

Danone Group TBWA ● ●

Danone Group Wunderman ● ● ● ● ● ● ● ● ● ● ●

Danone Group (fresh dairy products) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (water division) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

De Beers (Diamond Trading Co.) JWT ● ● ●

Decathlon Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Dell Euro RSCG ● ●

Dell Grey ● ● ● ● ● ● ● ●

Dell Saatchi ●

Dell Wunderman ● ● ● ● ● ● ● ● ● ● ●

Dell Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Deloitte & Touche O&M ● ● ● ● ●

Delta Air Lines W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Deutsche Bank Grey ● ● ● ● ●

Deutsche Lufthansa McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Deutsche Telekom DraftFCB ●

Deutsche Telekom Publicis ● ● ● ● ●

Deutsche Telekom (T-Mobile) Saatchi ● ● ● ● ● ● ● ● ● ●

Deutsche Telekom TBWA ● ●

Diageo (Johnnie Walker) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (Guinness, Harp, Red Stripe) BBDO ● ● ● ● ● ● ● ● ● ●

Diageo Euro RSCG ● ● ● ● ●

Diageo Grey ● ● ● ● ● ●

Diageo (Smirnoff, Baileys, Jose Cuervo) JWT ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo McCann ● ●

Diageo O&M ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (Guinness) Saatchi ● ● ● ●

Diageo (Tanqueray) W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo Wunderman ● ● ● ● ● ● ● ● ●

Diageo Y&R ● ● ●

DM-Drogeriemarkt Y&R ● ● ● ● ● ●

Dow Chemical Co. DraftFCB ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 8

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 9: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Dr. Oetker BBDO ● ● ● ● ● ● ● ● ● ● ● ●

Dunlop BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

DuPont Co. O&M ● ● ● ● ● ●

EADS Publicis ● ● ● ●

EADS (Airbus SAS) Publicis ● ● ●

EADS (Eurocopter) Publicis ● ●

Eastman Kodak Co. (contract) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Eastman Kodak Co. (non-contract) O&M ● ● ● ● ● ● ● ● ●

eBay BBDO ● ● ● ● ●

eBay O&M ●

eBay Publicis ● ● ●

eBay BBH ● ● ● ● ● ● ● ● ●

EDF Euro RSCG ● ● ● ● ● ●

Electrolux Lowe ● ● ● ● ● ● ● ● ●

Electrolux TBWA ● ●

Electronic Arts W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Eli Lilly & Co. Euro RSCG ● ● ● ● ● ●

Eli Lilly & Co. Grey ● ● ● ● ●

Eli Lilly & Co. O&M ● ● ● ● ● ● ●

Emirates Airline BBDO ● ● ● ● ● ●

Emirates Airline Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Energizer Holdings DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Energizer Holdings (Schick-Wilkinson Sword) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ernst & Young TBWA ● ● ● ● ●

Estee Lauder Cos. (Clinique) JWT ●

ExxonMobil Corp. (fuels & marketing) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. Lowe ●

ExxonMobil Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. McCann ● ● ● ● ●

ExxonMobil Corp. Rapp ● ● ● ● ● ● ●

Fast Retailing Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ●

FedEx Corp. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ●

FedEx Corp. DDB ● ● ● ● ● ● ● ● ●

FedEx Corp. Rapp ● ●

Ferrero DraftFCB ●

Ferrero Euro RSCG ● ● ●

Ferrero Lowe ●

Ferrero McCann ● ●

Ferrero Publicis ● ● ●

Ferrero Saatchi ●

Ferrero Y&R ●

Fiat Euro RSCG ● ● ●

Fiat Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

FMR Corp. (Fidelity) Publicis ● ● ● ● ● ●

Fonterra Brands BBDO ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 9

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

1Team Detroit, a stand-alone WPP agency, handles Ford, Lincoln and Mercury accounts in the U.S.

Page 10: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Ford Motor Co. DraftFCB ●

Ford Motor Co. (other) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Volvo) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co.1(Ford) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co.1(Lincoln) JWT ● ●

Ford Motor Co.1(corporate) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co.1(direct) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co.1(FCSD, parts & services) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co.1(nameplates) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co.1(retail) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. Saatchi ●

Ford Motor Co.1 United ●

Ford Motor Co.1 Wunderman ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co.1 Y&R ● ● ● ● ●

Ford Motor Co. (Volvo) Arnold ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fortis Grey ● ● ● ● ● ● ●

Fortune Brands (Beam Global Spirits & Wine)Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

France Telecom (Orange business svcs) Euro RSCG ● ● ● ● ● ● ● ● ● ●

French Telecom (Orange) Fallon ●

France Telecom O&M ●

France Telecom Publicis ● ● ● ●

France Telecom Saatchi ● ●

France Telecom Y&R ●

Fuji Heavy Industries (Subaru) TBWA ● ●

Fuji Xerox Co. Dentsu ● ● ● ● ●

General Electric Co. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Electric Co. Euro RSCG ● ●

General Electric Co. (NBC Universal) Fallon ●

General Electric Co. JWT ● ●

General Electric Co. O&M ● ● ● ● ● ●

General Electric Co. TBWA ● ●

General Mills Euro RSCG ● ● ● ●

General Mills (new products) Fallon ●

General Mills McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Mills (Cereal Partners) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Mills Publicis ● ● ● ●

General Mills (Big G, Cereal Partners) Saatchi ● ● ● ● ● ● ● ● ● ●

General Mills (GMI) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Mills Y&R ●

General Motors Co. DraftFCB ● ● ● ● ● ●

General Motors Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Motors Co. Lowe ● ● ● ● ●

General Motors Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Motors Co. McCann ● ● ● ● ● ● ●

General Motors Co. Publicis ● ●

Genworth Financial McCann ● ● ● ● ●

Georgia-Pacific Corp. United ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 10

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

1 Team Detroit, a stand-alone WPP agency, handles Ford, Lincoln and Mercury accounts in the U.S.

Page 11: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

GlaxoSmithKline BBDO ● ● ● ● ● ● ●

GlaxoSmithKline DraftFCB ● ● ● ● ●

GlaxoSmithKline Euro RSCG ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline JWT ●

GlaxoSmithKline Burnett ●

GlaxoSmithKline Lowe ● ●

GlaxoSmithKline McCann ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline (Lucozade, more) MCSaatchi ●

GlaxoSmithKline (Ribena) MCSaatchi ●

GlaxoSmithKline (consumer) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline (pharmaceuticals) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline Publicis ● ● ●

GlaxoSmithKline Rapp ● ● ●

GlaxoSmithKline Saatchi ● ● ●

GlaxoSmithKline TBWA ● ● ● ● ● ●

GlaxoSmithKline Y&R ● ●

Global Humanitarian Fund Euro RSCG ● ● ● ● ● ● ● ● ●

Goodyear Tire & Rubber Co. McCann ● ● ● ● ● ● ● ● ● ● ● ●

Goodyear Tire & Rubber Co. Y&R ● ● ● ● ● ● ●

Haagen Dazs TBWA ● ● ● ● ● ● ● ● ● ●

Harley Davidson McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hasbro DDB ● ● ● ● ● ● ●

Heineken Euro RSCG ● ● ● ● ● ● ●

Heineken Grey ● ● ● ● ●

Heineken BBH ● ● ● ● ● ● ● ● ●

Heineken Burnett ● ● ● ●

Heineken O&M ● ● ● ● ● ● ● ● ●

Heineken Publicis ● ● ● ● ●

Heineken TBWA ● ● ● ● ●

Henkel BBDO ● ● ● ● ● ● ● ● ● ● ● ●

Henkel DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Henkel Euro RSCG ●

Henkel TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hermes International Publicis ●

Hershey Co. (Hershey) Arnold ● ● ● ● ● ● ● ● ● ● ●

Hershey Co. Euro RSCG ● ● ● ● ● ● ● ●

Hershey Co. Y&R ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. DraftFCB ● ● ● ● ● ● ●

Hewlett-Packard Co. Euro RSCG ● ● ● ● ●

Hewlett-Packard Co. Burnett ● ●

Hewlett-Packard Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. McCann ● ● ● ● ●

Hewlett-Packard Co. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. Rapp ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 11

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 12: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Hilton Hotels Corp. DraftFCB ● ● ●

Hilton Hotels Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hitachi Dentsu ● ● ● ● ● ●

Hitachi Hakuhodo ● ● ● ●

Hitachi McCann ● ● ● ● ● ● ●

Hitachi O&M ● ● ● ● ●

Honda Motor Co. Dentsu ● ● ● ● ● ● ● ● ● ● ●

Honda Motor Co. DraftFCB ● ● ●

Honda Motor Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Honda Motor Co. Hakuhodo ● ● ● ● ● ● ● ● ● ● ● ●

Honda Motor Co. W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Honda Motor Co. Y&R ●

Hong Kong Tourism Bureau Grey ● ● ● ● ● ● ● ●

HSBC JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hyundai Motor Co. DraftFCB ●

Hyundai Motor Co. Euro RSCG ● ● ● ●

Hyundai Motor Co. Lowe ● ● ●

Hyundai Motor Co. Saatchi ●

Hyundai Motor Co. Y&R ●

H.J. Heinz Co. CPB ● ● ● ●

IAC/InterActiveCorp Euro RSCG ●

IBM Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

IBM Corp. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ikea International Euro RSCG ● ● ● ● ●

Ikea International JWT ● ●

Ikea International Lowe ● ●

Ikea International O&M ● ● ● ● ●

Ikea International Publicis ● ●

Ikea International Saatchi ● ●

Ikea International TBWA ● ● ●

Imperial Chemical Industries (ICI/Dulux) BBDO ● ● ● ● ● ● ● ● ● ● ● ●

ING Group Euro RSCG ● ● ●

ING Group Y&R ● ●

Intel Corp. Euro RSCG ● ● ● ● ● ●

Intel Corp. McCann ● ● ● ● ● ● ● ● ●

Intel Corp. McCann ● ● ● ● ●

Intel Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ●

Intel Corp. O&M ● ● ● ● ● ●

Intercontinental Hotel Group BBDO ● ● ● ● ●

Intercontinental Hotel Group McCann ● ● ● ● ● ● ●

International Olympic Committee (IOC) United ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Intesa SanPaolo Saatchi ● ● ● ● ● ●

Jamaica Tourist Board DraftFCB ● ● ● ● ● ● ● ● ● ● ● ●

Japan Tobacco Co. Dentsu ● ● ● ● ●

Johnson & Johnson (Splenda; psnl care) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson DraftFCB ● ● ● ● ● ●

November 30, 2009 | 12

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 13: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Johnson & Johnson Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson (psnl care; OTC) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson (Vistakon, Acuvue) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson (Acuvue, Baby, corp.) McCann ● ● ● ● ● ● ● ●

Johnson & Johnson O&M ●

Johnson & Johnson Rapp ● ●

Johnson & Johnson Saatchi ● ● ●

Johnson & Johnson TBWA ● ● ● ●

Kao Corp. Dentsu ● ● ● ● ● ● ● ● ● ●

Kao Corp. Euro RSCG ●

Kao Corp. Hakuhodo ● ● ● ● ● ● ● ● ●

Kellogg Co. Euro RSCG ● ●

Kellogg Co. (Special K, Optivita, more) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kellogg Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kimberly-Clark Corp. Euro RSCG ● ● ● ● ●

Kimberly-Clark Corp. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kimberly-Clark Corp. Burnett ● ●

Kimberly-Clark Corp. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kimberly-Clark Corp. Y&R ● ●

Kobayashi Pharmaceutical Co. Hakuhodo ● ● ● ●

Konica Minolta Holdings Hakuhodo ● ● ● ●

Kraft Foods DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (biscuits, LU) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (foods) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods McCann ● ● ● ● ● ● ● ●

Kraft Foods (beverages) O&M ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (coffees) O&M ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (confectionaries) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods Saatchi ● ● ● ● ● ● ●

Kraft Foods Wunderman ● ● ● ● ● ● ●

Kraft Foods Y&R ● ● ● ● ● ●

L’Oreal DraftFCB ● ●

L’Oreal (other) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Vichy) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal Lowe ●

L’Oreal McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Maybelline) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (skin care) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal McCann ● ● ● ● ● ● ●

L’Oreal (Lancome, Garnier) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal Saatchi ●

L’Oreal Y&R ●

Lacoste Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lenovo (advertising) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lenovo (DM) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 13

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 14: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Levi Strauss & Co. BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Levi Strauss & Co. O&M ● ● ● ● ● ●

Lexmark International Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LG Group BBH ● ● ● ● ● ● ● ● ●

LG Group Euro RSCG ● ● ● ● ●

LG Group Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LG Group Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lufthansa Wunderman ● ● ● ●

LVMH Moet Hennessy Louis Vuitton (Christian Dior) Euro RSCG ● ●

LVMH Moet Hennessy Louis Vuitton (Givenchy) Euro RSCG ● ●

LVMH Moet Hennessy Louis Vuitton (Louis Vuitton) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LVMH Moet Hennessy Louis Vuitton (Sephora) Euro RSCG ●

LVMH Moet Hennessy Louis Vuitton (Louis Vuitton) O&M ●

LVMH Moet Hennessy Louis Vuitton Publicis ● ● ●

LVMH Moet Hennessy Louis Vuitton TBWA ●

LVMH Moet Hennessy Louis Vuitton (Hennessy) United ●

Manpower Grey ● ● ● ● ●

Marriott International (Ritz) McCann ● ● ● ● ●

Marriott International (Ritz-Carlton) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars Inc. (Masterfoods) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars Inc. (Wrigley) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars Inc. (Wrigley) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars Inc. DraftFCB ● ●

Mars Inc. (Masterfoods) Euro RSCG ● ● ●

Mars Inc. (Wrigley) Euro RSCG ● ●

Mars Inc. Grey ● ●

Mars Inc. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

MasterCard International DraftFCB ● ●

MasterCard International McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

MasterCard International McCann ● ● ● ● ● ● ● ● ●

MasterCard International Saatchi ●

MasterCard International Y&R ●

Mattel DraftFCB ●

Mattel Euro RSCG ●

Mattel (Barbie) O&M ● ● ● ● ● ● ● ● ● ● ●

Mattel (Other) O&M ● ● ● ● ● ● ●

Mattel Saatchi ●

Mattel TBWA ●

Mattel Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mattel (Fisher-Price) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Maxingvest1(Beiersdorf) DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Maxingvest1(Beiersdorf) Euro RSCG ● ●

Maxingvest1(Beiersdorf) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mazda Motor Corp. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mazda Motor Corp. Saatchi ●

McCain Foods TBWA ● ● ● ● ●

McDonald’s Corp. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 14

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

1Tchibo Holding, parent of Tchibo and Beiersdorf, in July 2007 changed its name to Maxingvest.

Page 15: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

McDonald’s Corp. Euro RSCG ● ●

McDonald’s Corp. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

McDonald’s Corp. Rapp ● ● ● ● ●

McDonald’s Corp. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mead Johnson Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ●

Merck & Co. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Merck & Co. DraftFCB ● ● ●

Merck & Co. Euro RSCG ● ● ● ● ● ● ● ● ● ●

Merck & Co.2(Schering-Plough Corp.) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Merck & Co. Grey ● ● ● ● ●

Merck & Co. Lowe ●

Merck & Co.2(Schering-Plough Corp.) Lowe ●

Merck & Co. McCann ● ● ● ● ● ●

Merck & Co.2(Schering-Plough Corp.) McCann ● ● ● ● ●

Merck & Co. O&M ●

Merck & Co. Saatchi ●

Merck & Co.2(Schering-Plough Corp.) Saatchi ●

Merck & Co. TBWA ● ● ●

Merck & Co.2(Schering-Plough Corp.) TBWA ● ● ●

Merck & Co.2(Schering-Plough Corp.) Y&R ●

Metro Group Saatchi ● ●

Michelin TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (Windows) CPB ● ● ● ● ● ●

Microsoft Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (Xbox) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (xBox, Windows Mobile, MS Office) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (B2B) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. Saatchi ● ● ●

Microsoft Corp. Wunderman ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. Y&R ● ● ● ● ● ●

Ministry of Economic Development of Georgia MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mitsubishi Motors Corp. BBDO ● ● ● ● ● ● ● ● ● ● ●

Mitsubishi Motors Corp. Euro RSCG ● ●

Mitsubishi Motors Corp. Saatchi ● ●

Moneygram DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Monster BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Motorola BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Motorola DraftFCB ● ● ● ● ● ●

Motorola O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mutual of Omaha Wunderman ●

Natura Wunderman ●

NEC Corp. Hakuhodo ● ● ● ●

Nemiroff Vodka McCann ● ● ● ● ● ● ● ● ●

Nestle BBDO ● ● ● ● ● ●

Nestle DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 15

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

2Merck & Co. acquired Schering-Plough Corp. Nov. 3, 2009.

Page 16: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Nestle DraftFCB ● ● ● ● ●

Nestle Euro RSCG ● ● ● ● ● ● ● ●

Nestle (beverages new product) Fallon ●

Nestle (Purina PetCare) Fallon ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (candy) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Burnett ● ● ● ● ● ●

Nestle Lowe ● ● ● ● ● ● ● ● ● ● ●

Nestle McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Nescafe) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Nestea) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle McCann ● ● ● ● ● ● ● ● ● ● ●

Nestle (CRM Other) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (dairy) O&M ● ● ● ● ● ● ● ● ● ●

Nestle (Food) O&M ● ● ● ● ● ● ●

Nestle (infant nutrition) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Multibrand) O&M ● ● ● ● ●

Nestle (other) O&M ● ● ● ● ● ● ● ● ● ●

Nestle (waters) O&M ● ● ● ● ●

Nestle Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Saatchi ● ● ● ● ● ●

Nestle (Haagen Dazs) TBWA ● ● ●

Nestle Y&R ● ● ● ●

Newell Rubbermaid McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

News Corp. Euro RSCG ● ● ● ● ● ● ●

News Corp. (FoxTel) Lowe ●

News Corp. O&M ●

News Corp. (Twentieth Century-Fox) Saatchi ●

Nike BBDO ● ● ●

Nike JWT ●

Nike Burnett ● ● ● ●

Nike O&M ● ● ● ● ● ● ●

Nike W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nintendo Co. Euro RSCG ●

Nissan Motor Co. DraftFCB ●

Nissan Motor Co. Euro RSCG ●

Nissan Motor Co. Hakuhodo ● ● ● ● ●

Nissan Motor Co. Saatchi ● ●

Nissan Motor Co. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nivea Cosmetics Euro RSCG ●

Nokia Corp. Euro RSCG ● ● ● ● ●

Nokia Corp. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Corp. Lowe ● ● ●

Nokia Corp. Rapp ● ● ● ●

Nokia Corp. W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Corp. Wunderman ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Corp. Y&R ● ● ● ● ●

November 30, 2009 | 16

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 17: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Nortel McCann ● ● ● ● ● ●

Novartis DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis DraftFCB ● ●

Novartis (Benefiber) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis (Excedrin) Euro RSCG ● ● ● ● ● ● ● ●

Novartis (Gas X) Euro RSCG ● ● ●

Novartis (GenTeal, Ciba) Euro RSCG ● ● ● ● ● ●

Novartis (Keri) Euro RSCG ● ● ● ● ●

Novartis (Maalox) Euro RSCG ● ● ●

Novartis (Nicotinell) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis Grey ● ● ● ● ● ● ●

Novartis JWT ● ● ●

Novartis Lowe ● ●

Novartis McCann ● ● ● ● ● ● ● ● ● ● ● ●

Novartis O&M ● ● ● ● ● ● ● ● ●

Novartis Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis Wunderman ● ● ●

Novartis (Ciba Vision) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis Y&R ●

NYSE Euronext Euro RSCG ● ● ● ● ● ● ● ● ●

Ocean Spray Arnold ● ● ● ●

Panasonic Corp. Dentsu ● ● ● ● ● ● ●

Panasonic Corp. Euro RSCG ● ● ●

Panasonic Corp. Hakuhodo ● ● ● ● ● ● ● ● ●

Panasonic Corp. Saatchi ● ●

Panificadora Bimbo McCann ● ● ● ● ● ● ● ● ●

PepsiCo BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo (non-carbonated beverages) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo DraftFCB ●

PepsiCo Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo Rapp ● ● ● ● ● ● ●

PepsiCo Saatchi ● ● ● ● ●

PepsiCo TBWA ● ● ● ● ● ● ● ●

PepsiCo Y&R ●

Perfetti Van Melle (Air Action Vigorsol) BBH ●

Perfetti Van Melle (Chuppa Chups) BBH ●

Perfetti Van Melle (Mentos) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard (Chivas) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard Lowe ●

Pernod Ricard (Havana Club) MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard (Jameson) MCSaatchi ● ● ● ● ● ●

Pernod Ricard (Seagram) O&M ● ● ● ● ●

Pernod Ricard Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard (Absolut) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard (Absolut, Jameson) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard (Jacob’s Creek) Euro RSCG ● ● ●

Pfizer DraftFCB ● ● ●

November 30, 2009 | 17

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

1Pfizer acquired Wyeth Oct. 15, 2009. 2Philip Morris International in March 2008 spun off from Altria Group, which still operates Philip Morris USA. The U.S. dots here are for Altria’s Philip Morris USA.

Page 18: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Pfizer1(Wyeth) DraftFCB ● ●

Pfizer Euro RSCG ● ● ● ● ● ● ● ● ● ●

Pfizer1(Wyeth) Euro RSCG ● ● ● ● ● ● ● ●

Pfizer Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer (pharmaceuticals) JWT ● ● ● ● ●

Pfizer1(Wyeth [Prestiq]) JWT ● ● ● ●

Pfizer1(Wyeth) Burnett ● ●

Pfizer McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer1(Wyeth) McCann ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer Rapp ● ● ● ● ● ● ●

Pfizer TBWA ● ● ● ●

Pfizer1(Wyeth) TBWA ● ● ●

Pfizer1(Wyeth) Y&R ● ● ● ● ●

Pfizer Y&R ● ● ● ●

Philip Morris International2 Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philip Morris International2 Y&R ● ● ● ● ● ● ● ● ● ● ● ●

Philips Electronics DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philips Electronics Euro RSCG ●

Philips Electronics Rapp ● ● ● ●

Piaget Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pirelli Y&R ● ● ● ● ● ●

Playtex Grey ● ● ● ● ●

Procter & Gamble Co. (Braun) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Gillette) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Euro RSCG ● ● ● ● ● ● ●

Procter & Gamble Co. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Gillette) O&M ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Gillette) O&M ● ● ● ● ● ●

Procter & Gamble Co. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (family care) Publicis ● ● ● ● ● ● ●

Procter & Gamble Co. (healthcare) Publicis ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (oral care) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Blend a Med psnl care) Saatchi ● ● ● ●

Procter & Gamble Co. (Cascade) Saatchi ●

Procter & Gamble Co. (Fixodent, psnl care) Saatchi ● ● ● ● ●

Procter & Gamble Co. (Head & Shoulders) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Iams) Saatchi ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Luvs) Saatchi ●

Procter & Gamble Co. (Olay) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Pampers/Kandoo) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Safeguard) Saatchi ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Scope) Saatchi ●

Procter & Gamble Co. (Tide/Ariel) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. TBWA ● ● ● ● ● ● ●

Procter & Gamble Co. (Old Spice) W&K ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 18

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 19: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Provident Financial Rapp ● ● ● ● ●

PSA Peugeot Citroen (Citroen) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PSA Peugeot Citroen (Peugeot) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Qantas Airways MCSaatchi ● ● ● ● ● ● ● ●

Qantas Airways Publicis ● ● ● ● ●

Reckitt Benckiser (dishwashing) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (fabric care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (foods) Euro RSCG ● ●

Reckitt Benckiser (healthcare) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (home care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (psnl care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (surface care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Remy Cointreau Group (Piper Heidsieck) Euro RSCG ● ● ● ● ● ●

Renault BBH ●

Renault Euro RSCG ●

Renault Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Renault Saatchi ● ●

Renault TBWA ● ● ● ●

RIM (BlackBerry) Burnett ● ● ● ● ●

Robert Bosch Co. JWT ● ●

Roche Group (pharma) Euro RSCG ● ● ● ● ●

Roche Group McCann ● ● ● ● ● ● ● ●

Roche Group TBWA ● ● ●

Rolex JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Rolex O&M ● ● ● ● ●

Royal Bank of Scotland MCSaatchi ● ● ● ● ●

Royal Caribbean JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Royal Dutch Shell Group of Cos. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SABMiller (MillerCoors) DraftFCB ● ● ●

SABMiller Euro RSCG ● ●

SABMiller (MillerCoors) Euro RSCG ●

SABMiller Burnett ● ● ● ●

SABMiller McCann ● ● ● ● ●

Samsonite Corp. TBWA ● ● ● ●

Samsung Group Euro RSCG ● ● ●

Samsung Group Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Samsung Group McCann ● ● ● ● ●

Samsung Group Saatchi ● ●

Sanofi-Aventis Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sanofi-Aventis Lowe ●

Sanofi-Aventis McCann ● ● ● ● ● ● ● ●

Sanofi-Aventis Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sanofi-Aventis Saatchi ● ● ● ●

Sanofi-Aventis Y&R ●

SAP O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sara Lee Corp. Euro RSCG ● ●

Sara Lee Corp. (Douwe Egberts) BBDO ● ● ● ● ● ●

November 30, 2009 | 19

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 20: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Sara Lee Corp. DraftFCB ● ● ●

Sara Lee Corp. Grey ● ● ● ● ● ● ● ● ● ● ● ● ●

Sara Lee Corp. Burnett ●

Sara Lee Corp. Publicis ● ● ● ● ● ● ●

Sara Lee Corp. Saatchi ● ● ●

Sara Lee Corp. TBWA ● ● ●

SC Johnson DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SC Johnson Euro RSCG ●

SC Johnson Lowe ● ●

SC Johnson O&M ●

SCA Publicis ● ● ● ● ● ● ● ●

Sears Holding Corp. Euro RSCG ●

Sears Holding Corp. O&M ●

Sears Holding Corp. Y&R ●

SEB Group (Rowenta, Tefal, Moulinex, Krups) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Seiko (watches) United ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Shangri-La Group TBWA ● ● ● ●

Sharp Corp. Dentsu ● ● ● ● ●

Sharp Corp. Euro RSCG ● ● ●

Sharp Corp. Hakuhodo ● ● ● ● ● ● ●

Sharp Corp. Lowe ●

Sharp Corp. Saatchi ●

Shire Euro RSCG ● ● ● ● ●

Shiseido Co. Dentsu ● ● ● ● ●

Shiseido Co. (Issey Miyake) Euro RSCG ● ● ● ● ● ● ● ● ●

Shiseido Co. O&M ●

Siemens McCann ● ● ● ● ● ● ● ● ●

Siemens O&M ● ● ● ● ● ● ● ● ● ●

Siemens Publicis ● ● ● ●

Singapore Airlines TBWA ● ● ● ● ● ● ●

Skype Rapp ● ●

SkyTeam Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. BBDO ● ● ● ● ●

Sony Corp. Dentsu ● ● ● ● ● ● ● ●

Sony Corp. DraftFCB ●

Sony Corp. Euro RSCG ● ● ● ● ● ● ●

Sony Corp. Fallon ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. Grey ●

Sony Corp. Hakuhodo ● ●

Sony Corp. JWT ● ● ●

Sony Corp. Lowe ● ●

Sony Corp. (Sony Pictures) McCann ● ● ● ● ● ●

Sony Corp. O&M ● ● ● ● ● ● ● ● ●

Sony Corp. Rapp ● ● ● ● ●

Sony Corp. Saatchi ● ● ● ● ● ● ●

Sony Corp. (PlayStation) TBWA ● ● ● ● ● ● ● ● ● ● ● ●

Sony Ericsson Mobile Comms. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 20

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 21: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Sony Ericsson Mobile Comms. Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Spar TBWA ● ● ●

SSL International (Durex) McCann ● ● ● ● ● ● ● ● ● ● ●

Standard Chartered Bank TBWA ● ● ● ● ● ● ●

Subway Publicis ● ● ●

Sunkist Growers DraftFCB ● ● ● ● ● ● ● ●

Suntory Group Dentsu ● ● ● ● ●

Suzuki Motor Corp. Publicis ●

Suzuki Motor Corp. Hakuhodo ● ● ● ● ● ● ●

Suzuki Motor Corp. Lowe ● ●

Symantec Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Tata Group (Jaguar Cars) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Tata Group (Land Rover) Euro RSCG ●

Tata Group Lowe ●

Tata Group Wunderman ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Tata Group (Land Rover) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Telefonica DDB ● ● ● ● ● ●

Telefonica Euro RSCG ● ●

Telefonica O&M ●

Telefonica (Moviles) Publicis ● ● ● ● ● ● ●

Telefonica Rapp ● ● ● ● ●

Telefonica Wunderman ● ● ● ● ● ● ●

Telefonica Y&R ● ● ● ● ● ● ● ● ● ● ● ● ●

Terra DDB ● ● ● ● ● ● ●

Tetrapak O&M ● ● ● ● ●

The Conseil Interprofessionnel du Vin de Bordeaux

MCSaatchi ● ● ● ● ● ● ● ● ●

Tiffany & Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Time Warner Euro RSCG ●

Time Warner (Time magazine) Fallon ● ●

Time Warner (Warner Bros.) Grey ●

Time Warner (AOL, Warner Bros.) JWT ●

Time Warner (cable) O&M ●

Time Warner Publicis ●

Time Warner TBWA ● ● ●

Toshiba Corp. Dentsu ● ● ● ● ● ● ● ●

Toshiba Corp. Grey ● ● ● ● ● ●

Toshiba Corp. Hakuhodo ● ● ● ● ● ●

Total (Total, Fina, Elf) BBDO ● ● ● ●

Toyota Motor Corp. Dentsu ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Toyota Motor Corp. Euro RSCG ●

Toyota Motor Corp Lowe ●

Toyota Motor Corp. Rapp ● ● ● ● ●

Toyota Motor Corp. (Lexus) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Toyota Motor Corp. (Toyota) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Toyota Motor Corp. Hakuhodo ● ● ● ● ● ●

Toyota Motor Corp. Y&R ●

November 30, 2009 | 21

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 22: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Transitions Optical Euro RSCG ● ● ● ● ●

UBS Publicis ● ● ● ● ● ● ● ● ●

Unilever (Axe/Lynx) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Becel/Flora) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Omo/Persil) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Surf) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Vaseline) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (ice cream) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Knorr) DDB ● ● ● ● ● ● ●

Unilever (Lipton/PLI) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever Euro RSCG ● ● ● ● ● ● ●

Unilever (food brands, Knorr) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (household brands, Radiant) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (psnl care, Lux, Sunsilk, Timotei) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Best Foods, HPC Food Prods.) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge hair care) Lowe ● ● ● ● ● ● ●

Unilever (Lever Faberge household) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge laundry) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge oral care) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge psnl care) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever McCann ● ● ● ● ● ●

Unilever (Comfort) O&M ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (corporate) O&M ● ● ● ● ● ● ● ● ● ● ●

Unilever (culinary) O&M ● ● ● ● ●

Unilever (Dove) O&M ● ● ● ● ● ● ●

Unilever (Flora) O&M ● ● ● ● ● ● ● ● ● ●

Unilever (foods) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Hellmann’s) O&M ● ● ● ● ● ● ● ● ● ● ●

Unilever (Best Foods) TBWA ● ● ● ● ● ●

Unilever Y&R ● ● ●

Uniqlo Dentsu ● ● ● ● ●

United Biscuits Publicis ● ●

United Nations Saatchi ● ● ● ● ●

United Parcel Service McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

United Parcel Service O&M ● ● ● ● ● ● ●

UnitedHealth Group Wunderman ●

Veolia Euro RSCG ● ● ● ● ● ● ● ●

Viacom Euro RSCG ● ●

Virgin Atlantic Airways Y&R ● ● ● ● ● ● ●

Visa Euro RSCG ● ● ● ● ● ● ●

Visa (Europe) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Visa TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Visa Y&R ● ●

Vivendi Euro RSCG ●

Vivendi Lowe ●

Vivendi Publicis ● ● ●

November 30, 2009 | 22

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 23: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Vivendi Saatchi ●

Vivendi (Environment) TBWA ●

Vodafone Group (U.K.) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Vodafone Group BBDO ● ● ● ●

Vodafone Group Euro RSCG ● ● ● ● ● ●

Vodafone Group JWT ● ● ● ● ● ● ● ● ● ● ●

Vodafone Group/Verizon McCann ● ● ● ● ● ● ● ●

Vodafone Group O&M ● ● ● ● ● ●

Vodafone Group TBWA ● ●

Vodafone Y&R ● ● ●

Volkswagen (Audi) BBH ●

Volkswagen DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen (Audi) DDB ● ● ● ● ● ● ● ● ● ● ●

Volkswagen DraftFCB ●

Volkswagen Euro RSCG ● ● ●

Volkswagen (Skoda) Fallon ●

Volkswagen Grey ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen Lowe ● ●

Volkswagen (VW, Audi) Rapp ● ● ● ● ● ● ● ● ●

Volkswagen Saatchi ● ● ●

Volkswagen Y&R ● ● ●

Walmart Stores Euro RSCG ● ●

Walmart Stores (Asda) Fallon ●

Walmart Stores JWT ● ● ●

Walmart Stores O&M ●

Walmart Stores Publicis ● ●

Walmart Stores Saatchi ● ● ●

Walt Disney Co. (Studio Motion Pictures) BBDO ●

Walt Disney Co. DraftFCB ●

Walt Disney Co. Euro RSCG ● ● ● ● ● ● ● ● ● ●

Walt Disney Co. (Disney Channel) JWT ● ●

Walt Disney Co. O&M ●

Walt Disney Co. Publicis ● ● ● ●

Walt Disney Co. Y&R ●

Weight Watchers McCann ● ● ● ● ● ● ●

Wellpoint Wunderman ●

Western Union Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Whirlpool Corp. Publicis ● ● ● ● ● ● ● ● ● ● ●

World Gold Council BBH ● ● ● ● ● ●

Xerox Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Yahoo O&M ● ● ● ● ● ● ● ● ● ● ● ●

Yakult Honsha Co. (Yakult) Dentsu ● ● ● ● ●

Yamaha Motor Co. Dentsu ● ● ● ● ● ● ● ● ● ●

Yum Brands (KFC) BBH ●

Yum Brands (Pizza Hut) BBDO ● ● ● ● ● ● ● ● ●

Yum Brands DraftFCB ● ● ● ● ●

Yum Brands Euro RSCG ● ● ● ● ●

November 30, 2009 | 23

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 24: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Yum Brands (Pizza Hut) JWT ● ● ● ●

Yum Brands McCann ● ●

Yum Brands (KFC) O&M ● ● ● ● ●

Yum Brands (Pizza Hut) O&M ● ● ● ● ● ● ● ● ● ● ●

Yum Brands Y&R ●

Yves Rocher MCSaatchi ● ● ● ● ● ● ● ● ● ● ●

Zurich Financial Services O&M ● ● ● ● ● ● ● ● ● ● ● ●

Zurich Financial Services Publicis ● ● ● ● ● ● ●

November 30, 2009 | 24

GLOBAL ACCOUNTS — THE DOTS

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indo

chin

a*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ACCOUNTSBYADVERTISER

Page 25: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Brown-Forman Corp. (Jack Daniels,

Southern Comfort) Arnold ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Volvo) Arnold ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hershey Co. (Hershey) Arnold ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 25

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

ArnoldWorldwidePartners

Page 26: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

British Airways BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Sprite) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (Johnnie Walker) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

eBay BBH ● ● ● ● ● ● ● ● ●

Heineken BBH ● ● ● ● ● ● ● ● ●

Levi Strauss & Co. BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LG Group BBH ● ● ● ● ● ● ● ● ●

Perfetti Van Melle (Mentos) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Axe/Lynx) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Becel/Flora) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Omo/Persil) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Surf) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Vaseline) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

World Gold Council BBH ● ● ● ● ● ●

November 30, 2009 | 26

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Bartle BogleHegarty

Page 27: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Allianz BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Aviva BBDO ● ● ● ● ● ●

Bayer BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Campbell Soup Co. BBDO ● ● ● ● ●

Chrysler Group (Dodge, Chrysler, Jeep) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Daimler (Mercedes-Benz & Smart Car) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (Guinness, Harp, Red Stripe) BBDO ● ● ● ● ● ● ● ● ● ●

eBay BBDO ● ● ● ● ●

Emirates Airline BBDO ● ● ● ● ● ●

FedEx Corp. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ●

General Electric Co. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline BBDO ● ● ● ● ● ● ●

Henkel BBDO ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson (Splenda; psnl care) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars Inc. (Masterfoods) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars Inc. (Wrigley) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mitsubishi Motors Corp. BBDO ● ● ● ● ● ● ● ● ● ● ●

Monster BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Motorola BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Gillette) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. BBDO ● ● ● ● ●

Yum Brands (Pizza Hut) BBDO ● ● ● ● ● ● ● ● ●

November 30, 2009 | 27

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

BBDOWorldwide

Page 28: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Microsoft Corp. (Windows) CPB ● ● ● ● ● ●

November 30, 2009 | 28

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Crispin Porter& Bogusky

Page 29: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Clorox Co. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Energizer Holdings DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. (fuels & marketing) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Henkel DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars Inc. (Wrigley) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ●

McDonald’s Corp. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Merck & Co. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo (non-carbonated beverages) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philips Electronics DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (ice cream) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Knorr) DDB ● ● ● ● ● ● ●

Unilever (Lipton/PLI) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen (Audi) DDB ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 29

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

DDBWorldwide

Page 30: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Canon Dentsu ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hitachi Dentsu ● ● ● ● ● ●

Sony Corp. Dentsu ● ● ● ● ● ● ● ●

Toshiba Corp. Dentsu ● ● ● ● ● ● ● ●

Toyota Motor Corp. Dentsu ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Yamaha Motor Co. Dentsu ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 30

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Dentsu

Page 31: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Boeing DraftFCB ● ● ● ● ●

CA DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Citigroup (Diner’s Club) DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Dow Chemical Co. DraftFCB ● ● ● ● ● ● ● ● ● ● ●

General Motors Co. DraftFCB ● ● ● ● ● ●

GlaxoSmithKline DraftFCB ● ● ● ● ●

Hewlett-Packard Co. DraftFCB ● ● ● ● ● ● ●

Jamaica Tourist Board DraftFCB ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson DraftFCB ● ● ● ● ● ●

Kraft Foods DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Maxingvest (Beiersdorf) DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Moneygram DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Motorola DraftFCB ● ● ● ● ● ●

Nestle DraftFCB ● ● ● ● ●

SC Johnson DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Yum Brands DraftFCB ● ● ● ● ●

November 30, 2009 | 31

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

DraftFCB

Page 32: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Abbott Laboratories Euro RSCG ● ● ● ● ● ● ● ●

Air France-KLM Group (Air France) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Alberto Culver Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

American International Group Euro RSCG ● ● ● ● ● ●

Anheuser-Busch InBev Euro RSCG ● ● ● ● ● ●

Anna Sui Euro RSCG ● ● ● ● ● ● ● ●

AstraZeneca Euro RSCG ● ● ● ● ● ● ● ● ● ●

Bacardi Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bayer Euro RSCG ● ● ● ● ● ●

BNP Paribas Euro RSCG ● ● ● ● ● ●

Boehringer Ingelheim Euro RSCG ● ● ● ● ● ● ● ● ● ● ●

Bristol-Myers Squibb Co. Euro RSCG ● ● ● ● ●

Brown-Forman Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ●

Cadbury Euro RSCG ● ● ● ● ●

Cerruti Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. Euro RSCG ● ● ● ● ● ● ● ● ●

Credit Suisse Group Euro RSCG ● ● ● ● ● ●

Danone Group (Numico, Milupa, Nutricia) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (Evian) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo Euro RSCG ● ● ● ● ●

EDF Euro RSCG ● ● ● ● ● ●

Eli Lilly & Co. Euro RSCG ● ● ● ● ● ●

ExxonMobil Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fast Retailing Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (other) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Volvo) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline Euro RSCG ● ● ● ● ● ● ● ● ● ● ●

Global Humanitarian Fund Euro RSCG ● ● ● ● ● ● ● ● ●

Heineken Euro RSCG ● ● ● ● ● ● ●

Hershey Co. Euro RSCG ● ● ● ● ● ● ● ●

Honda Motor Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

IBM Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Intel Corp. Euro RSCG ● ● ● ● ● ●

Johnson & Johnson Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kimberly-Clark Corp. Euro RSCG ● ● ● ● ●

Kraft Foods Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (biscuits, LU) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Vichy) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (other) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lacoste Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lexmark International Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LVMH Moet Hennessy Louis Vuitton (Louis Vuitton) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Merck & Co. Euro RSCG ● ● ● ● ● ● ● ● ● ●

Merck & Co. (Schering-Plough Corp.) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Euro RSCG ● ● ● ● ● ● ● ●

News Corp. Euro RSCG ● ● ● ● ● ● ●

November 30, 2009 | 32

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations. LVMH1

Euro RSCGWorldwide

Page 33: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Nokia Corp. Euro RSCG ● ● ● ● ●

Novartis (Benefiber) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis (Excedrin) Euro RSCG ● ● ● ● ● ● ● ●

Novartis (Keri) Euro RSCG ● ● ● ● ●

Novartis (Nicotinell) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

NYSE Euronext Euro RSCG ● ● ● ● ● ● ● ● ●

PepsiCo Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard (Chivas) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer Euro RSCG ● ● ● ● ● ● ● ● ● ●

Pfizer (Wyeth) Euro RSCG ● ● ● ● ● ● ● ●

Procter & Gamble Co. Euro RSCG ● ● ● ● ● ● ●

PSA Peugeot Citroen (Peugeot) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (dishwashing) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (fabric care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (healthcare) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (home care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (psnl care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (surface care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Remy Cointreau Group (Piper Heidsieck) Euro RSCG ● ● ● ● ● ●

Sanofi-Aventis Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Shiseido Co. (Issey Miyake) Euro RSCG ● ● ● ● ● ● ● ● ●

SkyTeam Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. Euro RSCG ● ● ● ● ● ● ●

Symantec Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Tata Group (Jaguar Cars) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever Euro RSCG ● ● ● ● ● ● ●

Visa Euro RSCG ● ● ● ● ● ● ●

Vodafone Group Euro RSCG ● ● ● ● ● ●

Yum Brands Euro RSCG ● ● ● ● ●

Roche Group (pharma) Euro RSCG ● ● ● ● ●

Shire Euro RSCG ● ● ● ● ●

Transitions Optical Euro RSCG ● ● ● ● ●

Veolia Euro RSCG ● ● ● ● ● ● ● ●

Western Union Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 33

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Euro RSCGWorldwide(cont’d)

Page 34: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Sony Corp. Fallon ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 34

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

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h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

FallonWorldwide

Page 35: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

3M Co. Grey ● ● ● ● ● ● ● ● ● ●

BMW Grey ● ● ● ● ●

Boehringer Ingelheim Grey ● ● ● ● ● ● ● ●

British American Tobacco Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Canon Grey ● ● ● ● ●

Dell Grey ● ● ● ● ● ● ● ●

Diageo Grey ● ● ● ● ● ●

Eli Lilly & Co. Grey ● ● ● ● ●

GlaxoSmithKline Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hong Kong Tourism Bureau Grey ● ● ● ● ● ● ● ●

Novartis Grey ● ● ● ● ● ● ●

Pfizer Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen Grey ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 35

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Grey

Page 36: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Honda Motor Co. Hakuhodo ● ● ● ● ● ● ● ● ● ● ● ●

Panasonic Corp. Hakuhodo ● ● ● ● ● ● ● ● ●

November 30, 2009 | 36

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Hakuhodo

Page 37: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Bayer (nutritionals, skin care, gastro) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury (Halls, Trident, Bubblicious/Bubbaloo) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coty (JAB Investments) JWT ● ● ● ● ●

Diageo (Smirnoff, Baileys, Jose Cuervo) JWT ● ● ● ● ● ● ● ● ● ● ● ● ●

Energizer Holdings (Schick-Wilkinson Sword) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co.1(Ford) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

HSBC JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson (psnl care; OTC) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kellogg Co. (Special K, Cornflakes, Optivita) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kimberly-Clark Corp. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (foods) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (candy) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Corp. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer (pharmaceuticals) JWT ● ● ● ● ●

Rolex JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Royal Caribbean JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Royal Dutch Shell Group of Cos. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (food brands, i.e. Knorr) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (household brands, i.e. Radiant) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (psnl care, Lux, Sunsilk, Timotei) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Vodafone Group JWT ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 37

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

JWT

1 Team Detroit, a stand-alone WPP agency, handles Ford, Lincoln and Mercury accounts in the U.S.

Page 38: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Carrefour Burnett ● ● ● ● ● ●

Coca-Cola Co. Burnett ● ● ● ● ● ● ● ● ●

Diageo Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fiat Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Motors Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kellogg Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

McDonald’s Corp. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Burnett ● ● ● ● ● ●

Philip Morris International1 Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

RIM (BlackBerry) Burnett ● ● ● ● ●

Samsung Group Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 38

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Leo Burnett Co.

1Philip Morris International in March 2008 spun off from Altria Group, which still operates Philip Morris USA. The U.S. dots here are for Altria’s Philip Morris USA.

Page 39: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Electrolux Lowe ● ● ● ● ● ● ● ● ●

Johnson & Johnson Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Lowe ● ● ● ● ● ● ● ● ● ● ●

Unilever (Bestfoods, HPC Food Prods.) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge household) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge laundry) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge oral care) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge psnl care) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 39

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Lowe Worldwide1

1Includes accounts handled by Deutsch, now the U.S. arm of the Lowe network.

Page 40: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Abbott Laboratories McCann ● ● ● ● ●

Akzo Nobel McCann ● ● ● ● ● ●

Allergan McCann ● ● ● ● ●

AMR Corp. (American Airlines) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

AstraZeneca McCann ● ● ● ● ● ● ● ●

Avis Budget Group (Avis) McCann ● ● ● ● ● ● ● ● ● ● ● ●

Bacardi (Bacardi/Martini) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Barclays McCann ● ● ● ● ● ● ● ● ● ● ●

Black & Decker Corp. McCann ● ● ● ● ● ●

Boehringer Ingelheim McCann ● ● ● ● ● ●

Bristol-Myers Squibb Co. McCann ● ● ● ● ● ●

Cadbury McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cathay Pacific Airways McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Coke Zero; Sprite; Vitamin Water) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Credit Suisse Group McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Deutsche Lufthansa McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ●

General Mills McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Mills (Cereal Partners) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Motors Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Motors Co. McCann ● ● ● ● ● ● ●

GlaxoSmithKline McCann ● ● ● ● ● ● ● ● ● ● ● ●

Goodyear Tire & Rubber Co. McCann ● ● ● ● ● ● ● ● ● ● ● ●

Harley Davidson McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. McCann ● ● ● ● ●

Hitachi McCann ● ● ● ● ● ● ●

Intel Corp. McCann ● ● ● ● ●

Intel Corp. McCann ● ● ● ● ● ● ● ● ●

Intel Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ●

Intercontinental Hotel Group McCann ● ● ● ● ● ● ●

Johnson & Johnson (Acuvue, Baby,

corporate, ROC) McCann ● ● ● ● ● ● ● ●

Johnson & Johnson (Vistakon, Acuvue) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods McCann ● ● ● ● ● ● ● ●

L’Oreal McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal McCann ● ● ● ● ● ● ●

L’Oreal (Maybelline) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (skin care) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Marriott International (Ritz) McCann ● ● ● ● ●

MasterCard International McCann ● ● ● ● ● ● ● ● ●

MasterCard International McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Merck & Co. McCann ● ● ● ● ● ●

Merck & Co. (Schering-Plough Corp.) McCann ● ● ● ● ●

Microsoft Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 40

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

McCannWorldgroup1

1Includes accounts handled by MRM Worldwide and Momentum.

Page 41: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Microsoft Corp. (B2B) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (Xbox) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (Xbox, Windows Mobile,

MS Office) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nemiroff Vodka McCann ● ● ● ● ● ● ● ● ●

Nestle [MRM] McCann ● ● ● ● ● ● ● ● ● ● ●

Nestle [Momentum] McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Nescafe) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Nestea) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Newell Rubbermaid McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nortel McCann ● ● ● ● ● ●

Novartis McCann ● ● ● ● ● ● ● ● ● ● ● ●

Panificadora Bimbo McCann ● ● ● ● ● ● ● ● ●

Pfizer McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer (Wyeth) McCann ● ● ● ● ● ● ● ● ● ● ● ● ●

Roche Group McCann ● ● ● ● ● ● ● ●

Sanofi-Aventis McCann ● ● ● ● ● ● ● ●

Siemens McCann ● ● ● ● ● ● ● ● ●

Sony Corp. (Sony Pictures) McCann ● ● ● ● ● ●

Sony Ericsson Mobile Comms. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SSL International (Durex) McCann ● ● ● ● ● ● ● ● ● ● ●

Tiffany & Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever McCann ● ● ● ● ● ●

United Parcel Service McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Vodafone Group/Verizon McCann ● ● ● ● ● ● ● ●

Weight Watchers McCann ● ● ● ● ● ● ●

November 30, 2009 | 41

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

McCannWorldgroup1

1Includes accounts handled by MRM Worldwide and Momentum.

Page 42: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Australia and New Zealand

Banking Group MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ●

Bahrain Economic Development Board MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British Midland Airways (BMI) MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ministry of Economic

Development of Georgia MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard (Havana Club) MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Qantas Airways MCSaatchi ● ● ● ● ● ● ● ●

Royal Bank of Scotland MCSaatchi ● ● ● ● ●

Yves Rocher MCSaatchi ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 42

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

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zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations. 1LVMH Moet Hennessy Louis Vuitton

M&C Saatchi

Page 43: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Abbott Laboratories O&M ● ● ● ● ● ● ● ● ●

Adobe O&M ● ● ● ● ●

Allianz O&M ● ● ● ● ●

American Express Co. (proprietary) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

American International Group O&M ● ● ● ● ● ● ●

BP (lubricants, Castrol) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

BP (petrol, corporate) O&M ● ● ● ● ● ● ● ● ● ● ●

British Airways O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco (other) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco (Pall Mall) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco (Vogue) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cisco Systems O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Coca Cola) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Fanta) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Live Positively) O&M ● ● ● ● ● ●

Coca-Cola Co. (Sprite) O&M ● ● ● ● ● ● ● ● ● ● ●

Danone Group O&M ● ● ● ● ● ●

Danone Group (Numico baby food) O&M ● ● ● ● ● ● ● ● ●

Deloitte & Touche O&M ● ● ● ● ●

DuPont Co. O&M ● ● ● ● ● ●

Eastman Kodak Co. (contract) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Eastman Kodak Co. (non-contract) O&M ● ● ● ● ● ● ● ● ●

Eli Lilly & Co. O&M ● ● ● ● ● ● ●

Ford Motor Co.1(corporate) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline (consumer) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline (pharmaceuticals) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

IBM Corp. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kimberly-Clark Corp. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (beverages) O&M ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (coffees) O&M ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (confectionaries) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lenovo (advertising) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lenovo (DM) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mattel (Barbie) O&M ● ● ● ● ● ● ● ● ● ● ●

Mattel (Other) O&M ● ● ● ● ● ● ●

Motorola O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (CRM Other) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (dairy) O&M ● ● ● ● ● ● ● ● ● ●

Nestle (Food) O&M ● ● ● ● ● ● ●

Nestle (infant nutrition) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Multibrand) O&M ● ● ● ● ●

Nestle (other) O&M ● ● ● ● ● ● ● ● ● ●

Nestle (waters) O&M ● ● ● ● ●

Novartis O&M ● ● ● ● ● ● ● ● ●

Pernod Ricard (Seagram) O&M ● ● ● ● ●

Pfizer O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Gillette) O&M ● ● ● ● ● ●

November 30, 2009 | 43

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Ogilvy &MatherWorldwide

1 Team Detroit, a stand-alone WPP agency, handles Ford, Lincoln and Mercury accounts in the U.S.

Page 44: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Procter & Gamble Co. (Gillette) O&M ● ● ● ● ● ● ● ● ● ● ●

SAP O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Siemens O&M ● ● ● ● ● ● ● ● ● ●

Sony Corp. O&M ● ● ● ● ● ● ● ● ●

Tetrapak O&M ● ● ● ● ●

Unilever (Comfort) O&M ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (corporate) O&M ● ● ● ● ● ● ● ● ● ● ●

Unilever (culinary) O&M ● ● ● ● ●

Unilever (Dove) O&M ● ● ● ● ● ● ●

Unilever (Flora) O&M ● ● ● ● ● ● ● ● ● ●

Unilever (foods) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Hellmann’s) O&M ● ● ● ● ● ● ● ● ● ● ●

Vodafone Group O&M ● ● ● ● ● ●

Yahoo O&M ● ● ● ● ● ● ● ● ● ● ● ●

Yum Brands (KFC) O&M ● ● ● ● ●

Yum Brands (Pizza Hut) O&M ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 44

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Ogilvy &MatherWorldwide

Page 45: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Cadbury Publicis ● ● ● ● ● ●

Citigroup Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Club Mediterranee Publicis ● ● ● ● ● ● ● ●

Coca-Cola Co. (Light/Minute Maid) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fortune Brands (Beam Global

Spirits & Wine) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Heineken Publicis ● ● ● ● ●

Hewlett-Packard Co. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Lancome, Garnier) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LG Group Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (family care) Publicis ● ● ● ● ● ● ●

Procter & Gamble Co. (healthcare) Publicis ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (oral care) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Qantas Airways Publicis ● ● ● ● ●

Renault Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sanofi-Aventis Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sara Lee Corp. Publicis ● ● ● ● ● ● ●

SEB Group (Rowenta, Tefal,

Moulinex, Krups) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

UBS Publicis ● ● ● ● ● ● ● ● ●

Whirlpool Corp. Publicis ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 45

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations. Citigroup1 is handled by Publicis One Team.

PublicisWorldwide

Page 46: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Air France-KLM Group Rapp ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. Rapp ● ● ● ● ● ● ●

Hewlett-Packard Co. Rapp ● ● ● ● ● ● ● ● ● ●

PepsiCo Rapp ● ● ● ● ● ● ●

Pfizer Rapp ● ● ● ● ● ● ●

Toyota Motor Corp. Rapp ● ● ● ● ●

Volkswagen (VW, Audi) Rapp ● ● ● ● ● ● ● ● ●

November 30, 2009 | 46

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

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guay

Per

u

Uru

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a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

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*

Saud

i Ara

bia

Sout

h A

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a

Oth

er A

fric

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Aus

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ia

Chi

na

Hon

g Ko

ng

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a

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ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

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apor

e

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h Ko

rea

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anka

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an

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land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Rapp

Page 47: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

ArcelorMittal Saatchi ● ● ● ● ● ● ● ●

Cadbury Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Carrefour Saatchi ● ● ● ● ●

Emirates Airline Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Mills (Big G, Cereal Partners) Saatchi ● ● ● ● ● ● ● ● ● ●

General Mills (GMI) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Marriott International (Ritz-Carlton) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mead Johnson Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Saatchi ● ● ● ● ● ●

Novartis Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo Saatchi ● ● ● ● ●

Piaget Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Head & Shoulders) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Iams) Saatchi ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Olay) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Pampers/Kandoo) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Safeguard) Saatchi ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Tide/Ariel) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. Saatchi ● ● ● ● ● ● ●

Sony Ericsson Mobile Comms. Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Toyota Motor Corp. (Lexus) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Toyota Motor Corp. (Toyota) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

United Nations Saatchi ● ● ● ● ●

November 30, 2009 | 47

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Saatchi & Saatchi

Page 48: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Adidas (adidas) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Apple TBWA ● ● ● ● ● ● ● ● ● ● ● ●

Bosch TBWA ● ● ● ● ● ●

Bristol-Myers Squibb Co. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline TBWA ● ● ● ● ● ●

Haagen Dazs TBWA ● ● ● ● ● ● ● ● ● ●

Henkel TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars Inc. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Maxingvest (Beiersdorf) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

McDonald’s Corp. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Michelin TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nissan Motor Co. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo TBWA ● ● ● ● ● ● ● ●

Pernod Ricard (Absolut) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard (Absolut, Jameson) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. TBWA ● ● ● ● ● ● ●

Singapore Airlines TBWA ● ● ● ● ● ● ●

Sony Corp. (PlayStation) TBWA ● ● ● ● ● ● ● ● ● ● ● ●

Visa TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 48

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

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ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

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fric

a*

Aus

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ia

Chi

na

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g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

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Sing

apor

e

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anka

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an

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land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations. 1 Tchibo Holding, parent of Tchibo and Beiersdorf,

in July 2007 changed its name to Maxingvest.

TBWA Worldwide

Page 49: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

International Olympic Committee (IOC) United ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Seiko (watches) United ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 49

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

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land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Voluntarily UnitedGroup of CreativeAgencies

Page 50: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Coca-Cola Co. (Coke) W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Delta Air Lines W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (Tanqueray) W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Electronic Arts W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Honda Motor Co. W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nike W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Corp. W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Old Spice) W&K ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 50

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

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anka

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an

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land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Wieden & Kennedy

Page 51: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Citigroup (Citibank) Wunderman ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group Wunderman ● ● ● ● ● ● ● ● ● ● ●

Dell Wunderman ● ● ● ● ● ● ● ● ● ● ●

Diageo Wunderman ● ● ● ● ● ● ● ● ●

Ford Motor Co.1 Wunderman ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods Wunderman ● ● ● ● ● ● ●

Microsoft Corp. Wunderman ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Corp. Wunderman ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Tata Group Wunderman ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 51

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Wunderman

1 Team Detroit, a stand-alone WPP agency, handles Ford, Lincoln and Mercury accounts in the U.S.

Page 52: TABLE OF CONTENTS MULTINATIONAL€¦ · November 30, 2009| 2 IN THIS REPORT, Advertising Age maps out the agency network assignments of global mar-keters. (The report is also known

Accenture Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bacardi Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bayer Y&R ● ● ● ● ● ●

Campbell Soup Co. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Caterpillar Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Chevron Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Colgate-Palmolive Co. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (fresh dairy prods) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (water division) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Decathlon Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Dell Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co.1 Y&R ● ● ● ● ●

Hilton Hotels Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods Y&R ● ● ● ● ● ●

LG Group Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mattel Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mattel (Fisher-Price) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. Y&R ● ● ● ● ● ●

Nokia Corp. Y&R ● ● ● ● ●

Pfizer (Wyeth) Y&R ● ● ● ● ●

Philip Morris International Y&R ● ● ● ● ● ● ● ● ● ● ● ●

Tata Group (Land Rover) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Virgin Atlantic Airways Y&R ● ● ● ● ● ● ●

Xerox Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 30, 2009 | 52

GLOBAL ACCOUNTS — THE DOTS (BY NETWORK)

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Rus

sia\

CIS

*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

East

*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Y&R

1 Team Detroit, a stand-alone WPP agency, handles Ford, Lincoln and Mercury accounts in the U.S.