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2

TABLE OF CONTENTS

EDITORIAL

COMMITTEE CONTRIBUTION

MARKET SNAPSHOT

FUND FACTS: UTI INFRASTRUCTURE FUND

FACULTY WRITE UP’S

YOU TOO CAN DO ONLINE SHOPPING

WORLD CUP CRICKET SNAP SHOT

A MASTER LEADER – MAHINDRA SINGH DHONI

OFFERS OF COCA-COLA PRODUCTS AND ANTIPHON BY RETAILERS INTWIN CITY

INDIA’S 66TH REPUBLIC DAY

BIRTHDAY CELEBRATIONS

REPORT ON NICOM 2015

QUIZOMANIA

QUIZOMANIA ANSWERS

BOOK REVIEWS

GBS IN MEDIA

EVENTS AND HAPPENINGS

ACADEMIC CORNER

STUDENTS WRITE UP

3

Mr. Vijay J Deshabag

Librarian

Editor-GBS FOCUS

EDITORIAL

“Without deviation from the norm, progress is not possible.”

― Frank Zappa

Greetings from GBSFOCUS!

We are very pleased to present the January issue of GBSFOCUS. The issue continues to keep our readers interested with our featured article by our Faculty and Students. Our Finance expert Mr.Prasad Kulkarni with his regular column Market Snapshot and Fundfacts:UTI InfrastructureFund.

This time we have an interesting article contribution from Spoorti K on YOU TOO CAN DO ONLINE SHOPPING. On the students Side we have Mr.Avinash T who talks about the leadership quality of one of the India Best Cricket Captain entitled A MASTER LEADER – MAHINDRA SINGH DHONI. On the other end we have Mr.Vijay Jituri with his article on OFFERs of Coca-Cola Products and antiphon by retailer’s in Twin City (Hubballi-Dharwad). As the Cricket World Cup is Gearing up we have Dr.Ramakant Kulkari with his wonderful compilation on Snap shot of previous 10 World Cups.

Lastly we have Quizomania section, bundled with complete new set of questions with few

book reviews and GBS MEDIA to wrap up with. We hope that you like this edition of GBS

FOCUS.

You can Mail your comments on the articles and contents and will incorporate any new

suggestion and feedback of our readers. vjdeshabag@globalbschool.in

Happy Reading !

BACK TO CONTENTS

4

Mr. Prasad Kulkarni Faculty (Finance)

Prasad@globalbschool.in Market Snapshot

S&P BSE Sensex closed the January month

on a positive note at 29182.95 with a gain

of 1683 points / 6.12% on monthly closing

basis.

S&P BSE Mid-Cap and S&P BSE Small-Cap

indices registered a gain of 3.53% and

2.18% respectively for the month.

Ind

ia -

Eq

uit

y

S&P BSE Sensex (29182.95)

BSE Sectoral Indices Performance in the Month

Among BSE Sectoral Indices, S&P BSE Realty index, Capital Goods Index and Consumer Durable

Index registered a gain of 16.48%, 10.71 and 10.15 respectively for the month. S&P BSE Metal

Index was the only loser for the month, with a loss of 5.23%.

Top Sensex Gainers in the Month

Company % Chg

(M-o-M)

HUL 22.82%

Tata Motors 17.91%

Axis Bank 17.26%

Top Sensex Losers in the Month

Company % Chg

(M-o-M)

Hindalco (11.35)%

Hero Motocorp (7.54)%

Coal India (5.97)%

Disclaimer: The information contained here was gathered from sources deemed reliable; however, no claim is made as to

accuracy or content. This is an informatory report and does not contain specific recommendations to buy or sell at particular

prices or times.

Invite your feedback on Prasad@globalbschool.in

5

Mr. Prasad Kulkarni Faculty (Finance)

Prasad@globalbschool.in

Fund Facts: UTI Infrastructure Fund

Ind

ia –

Mu

tua

l

Fu

nd

s

Rs. 10,000 invested at inception in UTI Infrastructure Scheme vs. S&P BSE 100

Investment Objective

The investment objective of the Scheme is to provide income distribution and / or medium to long term “capital appreciation” by investing predominantly in equity / equity related instruments in the companies engaged either directly or indirectly in the infrastructure growth of the Indian economy. However, there is no assurance that the investment objective of the Scheme will be achieved.

Sectoral Breakdown (% as compared to Benchmark)

Fund Performance Vs. Benchmark as on

31.12.2014 Growth of Rs.10,000

NAV

%

S&P BSE –

100 (%) Nifty (%)

NAV (Rs)

S&P BSE – 100 (Rs)

S&P BSE – Sensex

(Rs)

01.01.2014 to 31.12.2014 60.12 32.28 31.39 16,012 13,228 13,139

3 years as on 31.12.2014 (CAGR)

23.25 22.07 21.42 18,733 18,200 17,910

5 years (as on 31.12.2014 (CAGR)

3.71 9.34 9.75 11,999 15,632 15,927

Since inception as on 31.12.2014 (CAGR)

15.45 15.42 14.99 46,784 46,653 44,820

Management Style

L L & M

M & S

Aggressive

Moderate

Conservative

Note: L=Large, M=Medium, S=Small

Risk Measure

Fund Benchmark

Beta 1.36

Standard Deviation (annual)

19.9% 13.2%

Portfolio Turnover

Ratio (annual)

0.51

Fund Information

Fund Manager: Mr. Sanjay Dongre

Inception Date: Apr 07, 2004

Fund Size: Rs. 1592 Crore

(Qtly avg as of 31.12.2014)

No. of Unit Holders: 495608

Minimum Investment: Rs. 5000

NAV: Growth = Rs. 43.44

Income = Rs. 24.69

The Fund is suitable for Investors who are seeking*

1. Long – Term Capital Growth

2. Investment in equity instruments of companies in the

Infrastructure Sector

3. High Risk

*Investors should consult their financial advisor if in doubt about whether the

product is suitable for them

Disclaimer: The information on this document is collected from the deemed reliable sources and is provided for information purpose only.

Invite your feedback on Prasad@globalbschool.in

6

Mrs. Spoorti Kurlageri

Assistant to Admin

YOU TOO CAN DO ONLINE SHOPPING

Shopping has always been with us for varieties of reasons. It is a process that connects the

two ends, namely the needs on one side and the fulfillment on the other side. Shopping by

and large can be divided into daily and routine need based shopping and the other the

occasion driven shopping. With the technology coming in shopping arena, shopping has not

remained restricted to location or time. We do not have to strain setting aside time and the

strain to reach the location. The online shopping has done away with these two vital

constraints in shopping.

I am a working woman with my office timings from 9 in the morning till evening. Managing

the house hold work and the office work leaves not much time for the shopping, I have

found online shopping very comfortable as much as giving me lot of leverage on time. I am

just trying to share few vital aspects of online shopping so that we can put technology to

the best use and manage our time as well as the reach in shopping be that the routine or

occasion based shopping.

Online shopping, in brief can be termed as e-shopping. It is a form of electronic commerce

which allows consumers to directly buy goods or services from a seller over the Internet.

With Information and Technology growing at a rapid pace, there is increase in the number

of consumers doing online shopping. Online shopping can be done using almost any device

that has an internet connection like Computers / Laptops, Smart phones, Tablets, iPods and

so on.

Some of the key advantages of online shopping are listed below….

24/7 : Shopping can be done anytime, anywhere, where internet access is available.

Saves Time: Consumers can save time spent on travelling to various stores physically.

Instead they have the option to choose the product they like by looking at various stores

online. This can be done even midnight when a physical store is closed.

Compare : Consumers have the option to compare the products across various stores,

Compare different products on price, specifications and decide on the product based on

their requirement. One also gets to know the offers ad discounts available on the products.

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Reviews : Consumers can have a review on the product they wish to buy and take a right

decision. They get a view of the other customers who have used the Product before they

choose their product.

Payment Mode: Consumers have the option of paying online through credit cards,

Debit cards. In most stores, they also have the option of COD (Cash on Delivery)

Returns: In case a product is damaged or does not meet the consumer requirement, the

same can be returned where the store takes the responsibility of collecting it from place of

delivery at the suitable time confirmed by the consumer and replace the

product/refund.

Ease of use: The person doing online shopping need not be tech Savvy. Just basic

Knowledge in internet is enough. Most online stores come with the option of APPS for

Smart phones that can be used to do the shopping in just few clicks.

The above advantages have increased the number of online shoppers from Home makers to

working professional and also students.

One needs to take care of few issues in online shopping such as

Payment Security: Since the shopping is done using Internet, it is prone to hackers who

might try to capture your card details. One needs to adopt the security measures like OTP

(One Time password), Using Virtual Keyboard when doing online shopping.

It does not give any scope for bargain.

Few online shopping sites that I suggest based on my shopping experience is listed below…

www.flipkart.com

www.amazon.com

www.jabong.com

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Let’s Get Started:

I shall demonstrate the steps for all new users who wish to start Online Shopping.

You may start the online shopping by following these few steps and get familiar as you

progress

1. Open www.filpkart.com on any Browser.

2. Type in search column what you want to buy

3. You get the product display, watch the same and click on to the product you buy, check for the price, delivery etc

4. Go to the option on compare so that you can compare similar products/ same products offered by other sites, while you do so you do not have to logout from the current site, a parallel logging to other site is very much ok

5. Having satisfied go to the payment option

6. Choose the right option namely credit card / debit card / Cash on Delivery

7. Commit to the payment option

8. Make note of few reference you may need to refer later ( if needed )

9. Close the site (log out of the site)

10. Wait for your item to reach you…

For detailed step by step procedure with screens, kindly download the file available on the link given below…

http://1drv.ms/1yL1FIG

I am sure you will enjoy Shopping Online.

BACK TO CONTENTS

9

Dr. Ramakant Kulkarni

Professor

WORLD CUP CRICKET SNAP SHOT

The World Cup Cricket is back for its 11th edition from 14th February to 24th, March-2015.

It is co-hosted by Australia and New Zealand second time . Here is a snap shot of previous

10 World Cups.

World Cup Cricket Snap Shot.

World

Cup No

Played in

the Year

Hosted By Teams played in

final

Champion

Team

1 1975 England West Indies and

Australia

West Indies

2 1979 England West Indies and

England

West Indies

3 1983 England West Indies and

India

India

4 1987 India and Pakistan Australia and

England

Australia

5 1992 Australia & New

Zealand

Pakistan and

England

Pakistan

6 1996 India, Pakistan and

Sri Lanka

Australia and Sri

Lanka

Sri Lanka

7 1999 England, Wales,

Ireland, Scotland

and Netherland.

Australia and

Pakistan

Australia

8 2003 South Africa, Kenya

and Zimbabwe

Australia and India Australia

9 2007 West Indies Australia and Sri

Lanka

Australia

10 2011 India Bangladesh

and Sri Lanka

India and Sri Lanka India.

10

Summary

Country No of

times

played

in Finals

No of

times

Winners

No of

times

Runners

Won in the year Runners up in

year.

Australia 6 4 2 1987,1999,2003,2007 1975,1996

West

Indies

3 2 1 1975,1979 1983

India 3 2 1 1983,2011 2003

Sri Lanka 3 1 2 1996 2007,2011

Pakistan 2 1 1 1992 1999

England 3 0 3 -- 1979,1987,1992

BACK TO CONTENTS

11

Mr. Avinash T

IV Semester

A MASTER LEADER – MAHINDRA SINGH DHONI

Leadership has been described as "a process of social influence in which one person can

enlist the aid and support of others in the accomplishment of a common task"

A leader is one who knows the way, goes the way, and shows the way. —John Maxwell

Each one of the leaders possesses the leadership style. They are the authoritarian, the

Paternalistic, the democratic, the laissez-faire, transactional, and transformational.

While the authoritarian leadership style or autocratic leader keeps strict, close control over

followers by keeping close regulation of policies and procedures given to followers, The

Paternalistic leadership style supplies complete concern for followers or workers

The democratic leadership style consists of the leader sharing the decision-making abilities

with group members by promoting the interests of the group members and by practicing

social equality, The laissez-faire leadership style is where all the rights and power to make

decisions is fully given to the worker. The laissez-faire style is sometimes described as a

"hands off"

Recent researchers have recognized two distinctive styles of leadership- the transactional

leadership style which focuses on motivating followers through a system of rewards and

punishments determined by two factors - Contingent Reward and management-by-

exception and transformational leadership style, here the main objective is to work to

change or transform his or her followers' needs and redirect their thinking.

Leadership is not only applicable of the corporate world; it is applicable to every other field

like sports. M.S.Dhoni came from a small city of India with fire in his belly. He was confident

and influenced the team with coexistence of legends.

Every leader exhibits their own leadership styles whereas, Mahi as he is fondly called is

leader who exhibits all the leadership styles and executes it perfectly. Sometimes Mahi is

Paternalistic leader when he needs to encourage the young and new players into the team.

Sometimes he is democratic when it is in the interest of team members and sometimes

Mahi is the laissez-faire leader at the time of victory. M.S.Dhoni exhibits autocracy at the

times when a player fails to perform on the field. He is also a transactional and

transformational leader, because he shares his vision with his teammates and he rewards

the players who give their best.

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In today’s scenario leadership is most important to lead an organization or a team. It

is all because of the capability of the leader to change the direction of the team that ensures

success. Sports, Corporate, Countries and Politics are filled with names of famous men and

women who led against odds and turned the tide in their favor

India saw a Kapil Dev and a Mahindra Singh Dhoni, the former a leader who won the world

cup and world championship title for Indian cricket team when India least expected it.

Mahi on the contrary led a multi equipped cricket team with great confidence and

leadership skill and brought glory to his country

BACK TO CONTENTS

13

Mr. Vijay Jituri

IV Semester

OFFERs of Coca-Cola Products and antiphon by retailers inTwin City (Hubballi-

Dharwad)

Abstract

In country like India already people use traditional soft drinks like jalgeera,

nimbupani, aampanna, lassi, curd, chaas (butter milk), nariyalpani (coconut water),

cocumsharbat, badam milk, falooda, malaiwaladudh (cream milk), and other fruit juicesetc.

These soft drinks are so popular and still no private company substitutes this product.

Main player in beverage Industry COCA-COLA, PEPSI, PARLE, tries to capture this market to

expand their business and attract new customer.

Indian Market of soft drinkscan be segmented broadly into cola products and non-

cola products. Cola products account for nearly 61% of the total soft drinks market. The

brands that fall in this category are Pepsi, Coca- Cola, Thumps Up, diet coke, Diet Pepsi etc.

Non-cola segment which constitutes 36% can be divided into 4 categories based on the

types of flavors Orange, Cloudy Lime, Clear Lime and Mango. Reaming 4% is local soft

drinks. Different flavored drinks are named in different names in all categories.

The total soft drink (carbonated beverages and juices) market in INDIA is estimated

at 292 million crates a year or Rs. 125crores. The market is highly seasonal in nature with

consumption varying from 25 million crates per month during peak season to 15 million

during off-season. The market is predominantly urban with 25 per cent contribution from

rural areas. Coca cola and Pepsi dominate the Indian soft drinks market. Mineral water

market in India is a 66 million crates (50 crorein rupees)

Beverage Industry

A beverage is a drink specifically prepared for human

consumption. Beverages almost always largely consist of

water. Drinks often consumed include: Water (both flat

or carbonated),Juice based drinks, Soft drinks, Sports and

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Energy drinks, Alcoholic beverages like beer or spirits ,Coffee, tea ,Dairy products like milk.

Commonly, drinks are filled into containers, like glass or plastic bottles, steel or aluminum

cans as well as cardboard supported packages, like the "TetraPack" or others. Filling of

beverages can be done cold, hot, ambient and cold-aseptic filling to mention the latest trend

of beverage marketing and technology.

The beverage is mainly categorized into two major categories based upon the alcoholic and

nonalcoholic nature of the drink. Non-Alcoholic beverages are further o two types based

upon carbon content. These beverages contain Fruit juices, Coffee, Tea, Soda, Colas. The

Alcoholic beverages are based upon the fruit content and grain. It may be Wine, Brandy,

Whisky or Beer.

The Coca-Cola Company is the world‘s largest beverage company, The Coca-Cola Company

markets four of the world‘s top-five soft-drink brands—Coca-Cola, diet Coke, Sprite and

Fanta. And now currently the company has offered two new products in this market, Sprite

3G and Fanta Citrus. Sprite 3G is doing its business successfully and meeting the

expectations of the management by capturing market share of Dew quickly but on the

other hand the second newly introduced product is not meeting the expectations and still

struggling to find out a proper place in the market but it is expected that the company may

stop its production of this product in near future.

Major players and flavors

Sector Company Flavors

Fruit

drinks

Parle Agro

Mango, Apple, Lime, Guava, Pineapple, Green

Mango and Blended

Godrej Foods

Mango, Apple, Lime, Guava, Pineapple and

Blended

Coco Cola India Mango

15

Pepsi Co Holdings Mango

Fruit Juice Dabur

Orange, Mango, Pineapple, Guava, Grape,

Tomato, Litchi

Pepsi Co Holdings

Apple, Orange, Grape, Pineapple, Guava, Mixed

fruit , 7up Lemon, Nimbooz

Parle Agro Mango Strawberry, Banana, Peach, Chiku, LML

Coca Cola Orange, Minute Mild Nimboo Fresh

Fruit

Nectar

Dabur

Godrej Foods

Apple, Mango, Mixed Fruit, Cranberry, Orange

Litchi, Mango

Growth Path1:

Industry experts estimate the nimbupaani market to be at least around a billion

cases by volume in 2010-11. The non-carbonated beverage segment is growing at double

the rate of carbonated one in the Rs 7,000-crore domestic beverages industry. The juice

and juice drinks market is pegged yearly at Rs 1,500 crore or 500 million cases by volume.

Experts believe that the ready-to-drink packs, along with the price points, will

support the growth of the segment. “Ninety per cent of consumption of packaged juice and

juice drinks is out of home, giving companies a great opportunity to grow,” an industry

expert said.

Market

The organized fruit beverage market is estimated at Rs.500 crores market. (Nectars,

drinks and juices combined).

1Source: MCG Compilation

16

The market has grown at a 22% to 25% rate. Of this, more expensive juices segment

has grown at rate of 40% this year. It accounted for only 15% of the fruit beverage

in last 3 years.

In –home consumption of juices has shoot up to 70% from 30%, in the period of

(2007-2011).

Mango based drinks account for two thirds of fruit drinks industry.

Retailer stance:

Retailer is the back boon in any business. They have direct contract with customer

and they actually know what customer wants, like, and response, so there response is

important for any organization to understand the market and product development

process.

Survey Conducted in Hubballi and Dharwad

Retailers: In Hubballi and Dharwad customers preferCoca-colaproduct more compares to

any other brand. Supply, Distribution, communication, response, offers, benefits, delivery

on time are the main aspect of the any company to satisfied the customer and competed to

the other company in same brand.

Retailers faced the problem no proper supply of the product and improper communication

with retailers it will make the retailer to purchase other brand to satisfy the customer

demand. New entrant companies gave extra benefits like:-(Offers, Display, Discount,

Coupon, Menu board, Display board, Monopoly, Cooler, Light Display etc) to the retailers to

sale their product.

Proper communication, distribution, time to time supply, quick response will help the

company to maintain good relationship with retailer.

17

Consumer: In present situationcustomer response is very important whether they

satisfied with the product or not. It will help the company to improve, add, and change the

taste, price and packaging to encouraging the higher sales.

According to this survey people prefer coke drinks compare to any other brand.

They are giving first preference to coke, if they are not getting then they go for an option.

Key Findings

Awareness of Offer(s) was 42.39%

Retailers interest toward Offer sales

15% retailers are interested

22.83% retailers already activated the offer.

3.52% retailers are yet deciding on offer.

55.43% 0f the retailers are not interested in activating happy deal offer.

Satisfaction level of the Offer

Interpretation

13% retailers are highly satisfied with Happy deal offer.

65.2% retailer is satisfied with offer(s).

Opinion Frequency

Yes 39

No 53

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21.7% retailer is moderately satisfied with offer(s).

Reasons for not accepting Offer

Opinion Frequency Percentage

No credit 27 43.55

Offer not suitable for fast moving products

4 6.45

Non deduction of discount price at the time of billing

15 24.19

No sales 16 25.81

Offer increases the sales

Yes 73 79.3

No 2 2.2

don’t

know 17 18.5

Conclusion:

By conducting marketing research, it is found that retailers are more demanding in

the offers in all flavors. The companies have to think over it and they can further so as to

increase its market share. To analyze and increase the market size, growth, project

potential, buyer behavior, life style, purchasing behavior & the taste of the consumers. The

aggressive companies will utilize the full market opportunities.

BACK TO CONTENTS

19

Mr.Kiran Ambekar

Faculty Coordinator INDIA’S 66TH REPUBLIC DAY

GBS celebrates India’s 66th republic day and underscores the common spirit behind the

celebrations for country and itself i.e. growth and achievements.

Juxtapose the journey travelled by Indian after its independence and formation of

constitution with its journey of 9 years –close to decade, GBS believes that a strong guiding

force for proper and fair governance is what leads any entity in the path of inclusive

growth.

The atmosphere at the institute on this occasion was apparently filled with enthusiasm and

love towards its mother land. The environment was further fortified with emuculate

decoration and arrangements by the team of 1st year students who worked religiously to

make this occasion a success.

Several thought provoking speeches were given by management members, Director, Dean,

Director Placement and Director Discipline.

Chairman GEN Society Shri Ramesh Kothari emphasized on serving the nation in whatever

way we can and in any capacity. He also conveyed message to the students saying “you are

SHRI. RAMESH KOTHARI (CHAIRMAN GEN SOCIETY) HOISTING THE NATIONAL FLAG DURING REPUBLIC DAY

20

going to be the future of this country” so do every bit you can for the development without

being only bothered about your own career and life.

Director GBS, Mr Uday Lawate expressed his proud felling of being an Indian and said that

what else could be the real sense of growth than having for the first time women from

defence force representing in special contingents in the parade exhibiting the country

military strength and assets. He also appealed to all the students to join hands with the

Swach Bharat movement of Govt, which he believes should begin form, our own classes.

Vice President GC Shri Bharat Jain also spoke on similar lines with more emphasis on

avoiding tobacco in the campus.

Dean Dr.Manik brought the perspective of unity in diversity in his speech and told how and

why India is great place to live in.

“The patriotism and love towards our country should reflect in every piece of work we do

and in every minute that we spend for the execution of the task “Said Director Placement

Mr. Nagaraj Goudar. He passed the message to student that affection towards the country is

not only a matter of one day instead it should be a way of life for all of us. He also recalled

some of the anecdotes from his working stint at Australia that reflects the patriotism of

Indians, he said that Indians while taking oath in Australian embassy for the citizenship

face acute internal mind conflicts while accepting the terms of conditions for securing the

foreign country citizen ships –where most of Indians do not accept the clause of supporting

the foreign country during the war (against their own country India).

Dr.Ramakant Kulkarni Former director GBS also conveyed his Republic day best wishes to

all the people who had gather for the occasion.

The event concluded with closing remarks by Director Discipline who said that quality

education is something on which India’s growth is contingent on.

Kudos to the organizing team of first year MBA, for their wonderful efforts of making this

event a memorable one.GBS acknowledge their efforts and conveys best wishes to them for

their future endeavours.

BACK TO CONTENTS

21

GLIMPSES OF THE CELEBRATIONS.

22

BACK TO CONTENTS

23

BIRTHDAY CELEBRATIONS

Global Business School Celebrates the Birthdays of the following Members

Mr. Bharat Jain (President GEN Society)

29Th January

Bhargav Revankar

31st January

Mr.Nitinchandra More(Faculty)

5th January

Mr. Basavaraj Barki (Sub-Staff)

12 th January

BACK TO CONTENTS

24

Mrs. Kiran Magavi

Faculty HR

A REPORT ON NICOM 2015- THE INTERNATIONAL HRM CONFERENCE CONDUCTED

BETWEEN 8TH AND 10TH JANUARY AT NIRMA UNIVERSITY AHMADABAD

Theme - Transforming HR for Enhanced Organizational Capability

Sub themes:

1. Role of HR for Business Excellence

2. Innovative Processes for Managing Human Resource

3. Challenges for Developing Leaders for the future

4. Organizational Culture and dynamics of Change

5. Linking HR with CSR

No of papers Presented- 107

Delegates were from all over India and representatives from Sri Lanka, Bangladesh and

Taiwan

Paper presented by Ms. Kiran Magavi, Asst. Professor GBS under the sub theme –

Innovative Processes for Managing Human Resource – ‘ Talent Management as a Strategic

Tool for Employee Retention in the Volatile e-tail Sector’

The nature of the papers ranged from case studies, literature reviews, concept based

papers and empirical studies.

The inaugural address of Dr. Chandrasekhar, Vice President, HR, Dr. Reddy’s Laboratory,

had audience mesmerized by his wit, wisdom and observations. Endowed with exceptional

oratorical skills, Chandra – as he is fondly called by colleagues shared his views on the

contradictions existing in India. The goal of globalization with a local mindset, the

generation gaps, and the irony of the problem of digitalization when Indians are viewed as

software experts is full of contradictions. We need to change the mindset to usher in change

and the way we view jobs. Parents would rather their son be an IT coolie than a world class

plumber. As long as this ethos of looking down on certain jobs exists we can never plug the

skills gap is what he observed. The other plenary sessions had speakers ranging from Mr.

Shrinivas, VP HR Tata Group of Hotels, Mr. Siddarth Naga, VP HR Cloud Nine, Bangalore,

among others. The valedictory session was addressed by Ms Kanchan Manyam, Group HR

Shaporji Pallonji and Mr. Prashant Sharma, VP HR, Zidus group, Cochin.

The papers were presented across three tracks and the first prize winner in the faculty

category was Ms. Shulagna Sarcar for her paper – Green HRM : an Innovative Step Towards

25

Business Excellence. The paper highlighted the application of GHRM in Public Enterprises

and Central level Public Enterprises. She won a cash award of Rs. 20,000/-. The second

prize of Rs. 10,000/- was bagged by Ms. Smita Jesudasan for her paper – Linkage Between

Performance of Intellectual Capital and Financial Performance of Commercial Banks in

India. The paper measures the performance of the Intellectual Capital of the Indian Banking

sector through the VAICTM, a value based approach.

While most papers addressed popular HR themes and issues, some papers had farfetched

themes and linkages. The Artist Leader – a concept paper was trying to link leadership and

heroism drawing references from English Literature. Personality type and the choice of

stream in Management was another interesting paper. Social Responsibility of Fairness

creams was another such unusual theme.

The hospitality of the hosts were appreciable and the students ensured the delegates

enjoyed and benefitted from the stay at the University.

BACK TO CONTENTS

26

QUIZOMANIA

Numerical Ability

Q1. What Value will come in place of the question mark? 48% of ∫?=456÷38

A.225 B.345 C.565 D.625 E. None of these

Q2. 5/16 of 65.01% of 639=?

A.130 B.150 C.170 D.190 E.200

Select the correct alternative from the given choices

Q3.In a Triangle ABC, the angles A,B and C are in the ratio of4:5:6 What is the difference

between the largest angle and the smallest angle of the triangle

A.12 degree B. 18 Degree C.24 degree D.30 Degree E.None of these

Q4. Five Ninths of a number is equal to the difference between the squares of 18 and

13.What is the number

A.249 B.279 C.309 D.339 E.None of these

VOCABULARY CHECK

Q1. Form synonyms for the following words. The Number in the bracket denotes the

number of letters in that word.

A. Lively = Sk-----h(8 Letters)

B. Weary, Hoggard +P----d(6 Letters)

C. Shrubbery + H---e( 5Letters)

D. Burn =S---e(5 Letters)

Q2. Match the following

1. Imposter A. Hands

2. Life Guard B. Witchcraft

3. Manicurist C.Deception

4. Ontology D.Swimming

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5. Voodoo E.Exixtence

Q3. Select the word that is most similar in meaning to the word printed in bold

A.PHENOMENAL

a. Minute b. Glorious c. scintillating d. devout e. tremendous

B.SCATTERED

a. Located b. Diluted c. Diffused d. Concentrated e. Gathered

Q4. Select The Word that is most opposite in meaning to the world printed

A.UNEQUIVOCAL

a. Clear b. Certain c. Cogent d. Ambiguous e. Substantive

B.VIABLE

a. Thorny b. Unfeasible c. Genuine d. Unfterrered e. Unflappable

GENERAL AWARENESS

Q1. The Suez Canal is under the administration of

Egypt b. Great Britain c. France d. Arab League e.Israel

Q2. India and which other country has formed Green energy to enhance and accelerate

activities in clean energy

a.USA b. UK c. France d. Russia e. Israel

Q3. At the 31st meeting of WHO southeast Asian Region held in New Delhi in September

2013,Health Minister of 11 South east Asian Countries Pledged to accord high priority to

the prevention and control of

High Blood Pressure b. Diabetes c. Cardiovascular Disease d. Hepatitis e. Polio

Q4.Which city wall host the 2020 Olympics

a. Madrid, Spain b. Istanbul, turkey c. Tokyo, Japan d. Buenos Aires, Argentina

e. Kuala Lumpur ,Malaysia

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QUIZOMANIA ANSWERS

Quantitative Aptitude:

Q1: 5/68

Q2: 45/136

Q3. Rs.5958

Q4. 29 Kgs

Finance and Accounting Quiz

Q1. Borrowers contribution to the venture/loan

Q2. EMI

Q3. Home Loan

Q4. Stags

GENERAL AWARENESS

Q1 South Korea

Q2. Israel

Q3. Qatar

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BOOK REVIEWS

The God of Small Things

The God Of Small Things by Arundhati Roy is a tale about two

fraternal twins and their childhood experiences and how their

lives are forever changed by a set of unfortunate events whose

roots are deeply embedded in the social and political systems of

the town they live in.

Summary Of The Book

The God Of Small Things is centered around the Ipe family living

in Ayemenem, Kerala, after Independence. Estha and Rahel are

the protagonists of Roy’s story. The twins reside with their

mother, uncle, and grandparents.

The story begins with the arrival of Sophie Mol, the twins’

cousin. She arrives from England with her mom, to spend their

Christmas vacation in India. Sophie’s step father died tragically

in a car accident, so as soon as she arrives in India she is the

center of attention of all the adults at home. Feeling ignored, the

twins fix an old boat with the help of their friend Velutha. The twins, Rahel and Esthappen use

this boat to frequently traverse the river and visit an old, abandoned house. Velutha belongs to a

lower caste, and is an Untouchable, but the Ipe family have known him since childhood, and

employ him in their pickle factory.

The plot thickens when it is discovered that the twins’ mother Ammu is having a relationship

with Velutha. Since this is a socially unacceptable practice, Ammu is locked up in a room. When

the twins attempt to speak to her, she angrily tells them that had they not been there she

would’ve been free. Feeling hurt, the twins decide to run away to their abandoned house. Sophie

learns about the twins’ plan and joins them. As the children traverse the river, the boat capsizes.

The twins are able to swim across, but Sophie is carried away by the current. Feeling exhausted,

the twins fall asleep in their abandoned house.

Unbeknownst to the twins, Velutha is also sleeping there, on the veranda. When the children’s

absence is discovered, the family also learns about the discovery of Sophie’s body near the river.

The twins’ grandmother immediately reports to the police that Velutha is responsible for raping

Ammu and kidnapping the twins. The police find Velutha and subject him to a brutal beating.

The God Of Small Things was the recipient of the Booker Prize in 1997. It grabbed the fourth

spot on the New York Times Bestseller List. Her debut novel had the highest success for a non-

expatriate Indian author.

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About Arundhati Roy

Arundhati Roy is an author, essayist, and political activist. She has also authored Walking With

The Comrades, Broken Republic: Three Essays, The Hanging of Afzal Guru, Listening To

Grasshoppers: Field Notes On Democracy, and Kashmir: The Case For Freedom.

Roy graduated with a degree in architecture, from the School of Planning and Architecture, in

Delhi. After the resounding success of her first novel, Roy became a screenwriter for the

television serial The Banyan Tree. Apart from writing, Roy is actively involved in political

matters. She has participated in demonstrations supporting Kashmir’s independence. Roy has

also outwardly criticized the American military invasion of Afghanistan. Arundhati Roy was

married twice. She currently resides with her husband Pradip Krishen, in New Delhi.

Angels And Demons

Angels And Demons by Dan Brown is a thriller featuring

events that directly implicate the Vatican and the Catholic

Church, with an ancient brotherhood, a devastating weapon,

and an unlikely target all thrown into the mix.

Summary Of The Book

Robert Langdon, a renowned Harvard symbologist is the

protagonist of Angels And Demons, a prequel to The Da Vinci

Code. A phone call from the Director of the CERN summons

him to a Swiss facility where a strange symbol is found seared

onto the chest of a dead physicist. When Langdon examines

the body, he discovers that it is a symbol of the Illuminati, an

ancient but powerful underground brotherhood. Langdon fears

that this brotherhood may have returned to seek out their

vendetta against the Catholic Church.

Langdon’s suspicions are confirmed when the Illuminati’s

messenger announces that they have hidden a time bomb in the heart of the Vatican City.

Langdon teams up with Vittoria Vetra, the dead physicist’s daughter in order to locate the time

bomb. During the investigation, Langdon discovers that Vittoria and her deceased father were

trying to isolate antimatter using a giant particle accelerator. This antimatter is kept with a 24-

hour backup such that if the canister is removed from the main system, the backup will continue

to keep both types of matter isolated. When one of these canisters is reported missing, the

Illuminati become the prime suspects.

While this is going on, the Vatican readies itself to elect the next Pope from a list of four

candidates. However, these four candidates are found missing. It is up to Vittoria and Langdon to

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uncover symbolic clues and find the missing candidates and save the people of Rome from

destruction. In Angels And Demons, the battle between religion and science turns into a fight for

survival.

Angels And Demons was turned into a movie and released in 2009, starring Tom Hanks.

About Dan Brown

Dan Brown is a best selling author who hails from New Hampshire, United States.

He has authored other well known titles such as Deception Point, The Lost Symbol, Inferno,

Digital Fortress, and The Da Vinci Code.

Brown is a graduate of Phillips Exeter and Amherst College. He took up writing after becoming

inspired from Sheldon’s The Doomsday Conspiracy. Brown’s first few novels met with little

success. It the publication of The Da Vinci Code which brought him acclaim. Brown is also

known for his charity work. He set up an endowment at Phillips Exeter Academy to help needy

students. Brown and his wife also support the New Hampshire Charitable Foundation. Brown is

married to Blythe Newlon.

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32

GBS IN MEDIA

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