Integrated Online Marketing Presentation

Table of Contents

Intro Pain Points Solution Our Approach Timeline Tools Pricing Bonus

Intro

Ed Downes Eric Lavigne

10+ Years as a Customer Service Specialist

5+ Years in Sales 5+ Years in Advertising

Director of SalesOwner - Profitability Consultant

16+ Years in CRM, eCommerce & Marketing MS Internet Marketing – Full Sail University

Published Author in Digital Marketing

Intro to Pests

Mice Wasps, Bees, Hornets Termites Carpenter Ants

Animal Control Mosquitos, Ticks Bed Bugs Rats

Pain Point

Traffic

Capture

Nurture

Goal Conversion

Referral

Reactivate

Our Approach

To create a strategic marketing campaign designed to optimize the services your company provides driving a consistent flow of clients through your door

Traffic - PPC (Pay Per Click)

Solutions

Capture - Landing Pages

Solutions

Nurture – Follow Up

Solutions

Goal Conversion – The Sale

Solutions

Solutions

Referral - Referral marketing

Reactivation – Repeat Customers

Solutions

PPC (Pay Per Click)I. Design of PPC Campaign

II. PPC Monthly Management

Sales Funnel SetupI. Create Report Templates

Write a report for each Pest

II. Create Email Autoresponder Templates Write all Autoresponder Emails

III. Create Landing Page Templates Hosting Design Report Cover

IV. Setup Sendpepper Account

Funnel Process

Monthly Roll Out FunnelI. Modify Templates for new Pests

II. Manage and update current Pests

Referral CampaignsI. Write Emails

II. Setup SendPepper Account

Reactivate LeadsI. Write Emails

II. Setup SendPepper Account

Funnel Process

Monthly Timeline

Mar 2014 Apr 2014 May 2014 Jun 2014 July 2014 Aug 2014 Sept 2014 Oct 2014 Nov 2014 Dec 2014

Setu

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March 2014I. Design PPC Campaign

II. Sales Funnel Setup

III. E-Mail Sequence

April 2014I. 3 Landing Pages

II. 3 Free Reports

III. PPC Management

May 2014I. 3 Landing Pages

II. PPC Management

III. 3 Free Reports

IV. Status Review

Timeline

June 2014I. 3 Landing Pages

II. 3 Free Reports

III. PPC Management

July 2014I. 3 Landing Pages

II. 3 Free Reports

III. PPC Management

August 2014I. PPC Management

II. Referral Campaign

III. Status Review

Timeline

September 2014I. PPC Management

II. Reactivation Campaign

October 2014I. PPC Management

II. Animal ControlI. Report / landing Pages

November 2014I. Review for New

Opportunities

Timeline

Tools

Report Template Email Template Landing Page Template SendPepper Referral Campaign Reactivation Campaign