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TABLE OF CONTENTS

Introduction

Workshop Objectives

Format of Workshop

Workshop Content

Expected Outcome

Programme

About the Organizers

About the Speakers

List of Participants

Conclusion

Workshop Photos

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I. INTRODUCTION

A joint effort of The International Tropical Fruit Network (TFNet) and the NAM Institute for the Empowerment of Women (NIEW) Malaysia under the Ministry of Women, Family and Community Development organized a training workshop with the theme “Empowering Women Entrepreneurs in Agri-Food Business Through Tropical Fruits Value Chain”.

The four day Workshop from 29 November to 2 December 2016 was organized to provide relevant and practical knowledge skills on food production and food business to women entrepreneurs in developing countries.

The Workshop was attended by 26 participants from Malaysia, Indonesia, India, and Cambodia representing the public and private agencies. The training workshop was successfully carried out through a series of activities, mainly practical sessions led by industry experts, trainers, and extension workers who are currently working with women. Simple techniques such as how to prepare fruit products like jams, cookies, cakes, and traditional desserts. This allowed participants to experiment and have hands-on experiences on techniques to produce value added tropical fruit products with the purpose of supplementing existing household incomes.

Several invited speakers imparted their valuable recommendations to address common issues faced by smallholder women entrepreneurs, such as lack of recognition in society and family, and gender and social norms that hamper the advancement of women up the social ladder. Sessions conducted were highly interactive and participants were able to explore with each other their strengths and opportunities. The participants also had field trips that included hand-on training sessions in Talam & Tartlets in Taman Sri Kenari, Kajang and KBI Food Processing Centre, Nilai 3 Industrial Area.

The participants also visited the Malaysia Agriculture and Agro Tourism Show 2016 (MAHA-2016) where they visited various booths exhibiting an array of agricultural produce while simultaneously observing creative ideas on packing, labelling, and marketing food products.

2. WORKSHOP OBJECTIVES

The general objective of the training program was to empower women to participate in agrifood business value chain towards sustainable agriculture and socio-economic development. Therefore, the proposed training workshop was designed to provide immersive learning and hands-on knowledge to empower them in agri-food business value chain of tropical fruits through the specific objectives as follows:

1. To equip participants with a concept on women in agri-food business toward sustainable agriculture and socio-economic well-being. 2. To equip participant with new ideas on agri-food business value chain from farm to market place. 3. To equip participant with hands-on experience of selected food processing and marketing system.

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4. To equip participant with the new concept of food marketing channel and utilization of Internet Of Thing. 5. To equip participant with basic business tools and infrastructure.

3. FORMAT OF WORKSHOP The workshop will begin with a welcome address by the Director of NIEW, followed by:

1. Presentation of plenary papers related to the objectives.2. Selected presentations from countries.3. Food processing center and onsite business visits to companies and hands-on training on fruit and food processing, packaging and marketing.4. Introduction to the concept of Internet Of Things for women business development.5. Final recap and wrap up of the programme.

4. WORKSHOP CONTENT

The content of the training workshop will focus on entrepreneurship development in food with special emphasis on tropical fruits:

1. Introduction to Women in Agribusiness 2. Development of Agri-Food Business Prospect 3. How to manage Agri-Food Business4. Company Visits 5. E-Marketing for Agri-Food Business

5. EXPECTED OUTCOMES

The outcomes of the training workshop are as follows: 1. All participants will gain the necessary knowledge and exposure on entrepreneurship. 2. The establishment of networking among and between participants from the various developing countries and NAM member countries. 3. Participants trained from the workshop can provide training and leadership on this subject to other participants in their own countries (Train the Trainer) 4. This workshop will develop the skills on agri-food production and marketing.

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6. PROGRAMME

DAY ACTIVITIES VENUE MODERATORSDAY 1 / 28 NOVEMBER 2016 /MONDAYAll Day Arrival of participants and

check in at ILPP -- TFNet :

MariaHariyatul

DAY 2 / 29 NOVEMBER 2016 / TUESDAY8.30 am – 9.00 am

Registration ILPP TFNet :Noor

Hariyatul 9.00 am – 9.30 am

Welcome Remarks Bilik Teratai, ILPP Mdm. Normalia IbrahimDirector of NIEW

9.30 am – 10.00 am

Programme Introduction and Overview

Bilik Teratai, ILPP Mr. Daud OthemanConsultant, TFNet

10.00 am – 10.30 am

TEA BREAK

10.30 am – 11.00 am

Module 1:

Government Intervention Towards Developing Agro Food Industry Through National Agro-Food Policies

Bilik Teratai, ILPP

Agro-based IndustryDivision,

Ministry of Agriculture Malaysia

11.00 am – 1.00 pm

Introduction to Women in Agribusiness and Global Food Economy.How to Manage Agri-Food Business?

Bilik Teratai, ILPP

Dr. Zulkiply OmarMalaysian Institute of Economic Research

(MIER)/ Mr. Daud Otheman,TFNet Consultant

1.00 pm – 2.30 pm

LUNCH BREAK

2.30 pm – 3.30 pm

Module 2 :

Development of Agri-food Business Prospects and Challenges for Women Entrepreneurs

Bilik TerataiILPP

Dr. Juwaidah Sharifuddin,Faculty of Agriculture,

University Putra Malaysia

3.30 pm – 5.00 pm

Selected country reports and presentations

Bilik TerataiILPP

Selected ParticipantsIndonesia, India, Malaysia,

CambodiaDAY 3 / 30 NOVEMBER 2016 / WEDNESDAY

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DAY ACTIVITIES VENUE MODERATORS8.00 am Assemble and depart to Talam

& Tartlets Co.8.30 am – 5.00 pm

Hand-on Training on Homemade Traditional Food Production for High Value Market- Durian Seri Muka- Banana Cake- Fruit Cake- Kuih Keria

Talam & TartletsTaman Sri Kenari

Kajang

Ms. Zuraini MamatTalam & Tartlets Co./ Mr. Daud OthemanTFNet Consultant

DAY 4 / 1 DECEMBER 2016 / THURSDAY8.00 am Assemble and depart to KBI

Food and Processing Centre8.30 am – 5.00 pm

Hands-on Training at KBI Food Processing Centre- Coconut Halwa- Banana Jam- Pineapple Tart- Cordial, Fresh Juices- Packaging

KBI Food Processing

CentreNilai 3 Industrial

Area

Ms. Meriam IshakPusat P. Makanan KBI/

Mr. Daud Otheman, TFNet Consultant

After 5.00 pm

Visit MAHA Exposition Food Truck and Commercial Street Food Vendor System

MAEPS TFNet/NIEW

DAY 5 / 2 DECEMBER 2016 / FRIDAY9.00 am –10.00 am

E-Marketing for Agri-Food Business, Business Action and Mission Plan.

Bilik TerataiILPP

Mr. K. ThevarajaVNT Holdings

10.00 am – 10.30 am

TEA BREAK

10.30 am –1.00 pm

Cont’d: E-Marketing for Agri-Food Business, Business Action and Mission Plan.

Bilik TerataiILPP

Mr. K. ThevarajaVNT Holdings

1.00 pm – 2.30 pm

LUNCH BREAK

2.30 pm – 3.30 pm

Cont’d: E-Marketing for Agri-Food Business, Business Action and Mission Plan.

Bilik TerataiILPP

Mr. K. ThevarajaVNT Holdings

DAY 5 / 2 DECEMBER 2016 / FRIDAY3.30 pm – 4.00 pm

Wrap-up Session Bilik TerataiILPP

Mr. Daud OthemanTFNet Consultant

4.00 pm –5.00 pm

Closing Ceremony and Presentation of Certificates to Participants

Bilik TerataiILPP

5.00 pm Tea and End of WorkshopDAY 6 / 3 DECEMBER 2016 / SATURDAYAll Day Departure of Participants NIEW/TFNet

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7. ABOUT THE ORGANISERS

The establishment of the Ministry of Women, Family and Community Development (KPWKM) is a manifestation of the country’s aspirations, pursuant to the Fourth World Conference on Women, which was held in Beijing in 1995, and has been implemented in accordance to the document entitled “Platform for Action For The Development of Women towards the Year 2000”, i.e.: “Establishment of a full-fledged ministry that demonstrates the government’s commitment to raise the status of women in this country”.

It was first named as the Ministry of Women Affairs and its establishment was announced by YAB the Prime Minister on 17 January 2001. The role and functions of the Ministry were then enlarged and expanded and the ministry was subsequently re-named as the Ministry of Women and Family Development (KPWK) on 15 February 2001. As a result, the Department of Women Affairs (HAWA) and the National Population and Family Development Board (LPPKN) were placed under this Ministry. The role and function of HAWA was subsequently reviewed and restructured and it is now known as the Department for Women Development (JPW).

After the 11th General Election in March 2004, the roles and responsibilities of KPWK were further broadened. On 27 March 2004, the Ministry of National Unity and Social Development was dissolved and some of their functions were subsequently subsumed into KPWK. In line with the restructuring, KPWK was further re-named as the Ministry of Women, Family and Community Development (KPWKM).

MINISTRY OF WOMEN, FAMILY AND COMMUNITY DEVELOPMENT (KPWKM), MALAYSIA

NAM INSTITUTE FOR THE EMPOWERMENT OF WOMEN, MALAYSIA (NIEW)

The NAM Institute for the Empowerment of Women, Malaysia (NIEW) under the Ministry of Women, Family and Community Development was established on 1 July 2006 following the First NAM Ministerial Meeting on the Advancement of Women in 2005. Its vision is to be the catalyst in providing visionary and leadership roles including setting priorities and broad policy directions for itself and its regional offices together with NAM countries towards promoting and enhancing the advancement of women. Included among the main activities is capacity building for NAM member countries in collaboration with other agencies including the diplomatic community, international bodies, private sector, academia and civil society in ensuring empowerment of women and achieve gender equality in NAM countries.

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INTERNATIONAL TROPICAL FRUITS NETWORK (TFNet)

International Tropical Fruits Network (TFNet) is an independent and self-financing global network established under the auspices of the Food and Agriculture Organization of the United Nations (FAO) with the mandate of facilitating sustainable global development of the tropical fruit industry in relation to production, consumption and trade.

TFNet collaborates with its member countries to scale up income for tropical fruits smallholders, by enhancing productivity and market access through improved technology and integration into the value chain; Increase the global demand, awareness and trade of tropical fruits through improved safety, quality and conformity practices; and promote tropical fruit consumption to tackle the issue of imbalanced diets which cause malnutrition and obesity, prevalent in farming and urban communities.

8. ABOUT THE SPEAKERS

Dr. Zulkiply Omar graduated from Southern Illinois University, USA in 1993 with BSc Agribusiness Economics, MSc Agribusiness Economics and PhD in Economics. He also graduated from Universiti Pertanian Malaysia in agriculture. He has vast experiences in economic research and consultancy as well as in academia, both at teaching and management levels. Currently, Dr. Zulkiply is a Senior Research Fellow at Malaysia Institute of Economic Research (MIER), an independent economic think tank to the government. Among others, he is actively involved in economic research especially at the macro level. He headed the MIER research team for preparing the outlook for the Malaysian economy on a quarterly basis and the results are published in the MIER’s “Malaysian Economic Outlook”. He also involved in several studies related to the state strategic economic planning for some state governments. Dr. Zulkiply also writes in a weekly column, Bicara Ekonomi (economic talk) in Berita Harian since early 2015.

Mr. Daud Otheman is a BSc graduate in Agriculture from the Universiti Pertanian Malaysia and MBA from Universiti Kebangsaan Malaysia. He has had 36 years of work experience in the Department of Agriculture Malaysia and was the Deputy Director of the Investment and Consultation Section in the Department of Agriculture. He was also the former Director of the National Agriculture Training Council prior to being a consultant for small entrepreneurs.

Mr. Daud Otheman

Dr. Zulkiply Omar

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Dr. Juwaidah Sharifuddin

Dr. Juwaidah Sharuddin graduated with a BSc in Business Administration from Drexel University, USA. She obtained her MBA from the Universiti Putra Malaysia (UPM). She also holds a PhD from Cardiff University, UK. She works as a Senior Lecturer at the Faculty of Agriculture, UPM specializing on Agribusiness Marketing. Her main interest in research is in agribusiness marketing and consumer behaviour towards agro-related and food products. To date, she has secured research grants worth nearly RM200,000 to conduct five projects from Universiti Putra Malaysia and the Ministry of Higher Education Malaysia. She has been involved in 4 consultancy projects at the national as well as international levels. These include projects with Malaysian Institute of Economic Research (MIER), Majlis Agama Islam Wilayah Persekutuan (MAIWP), and The Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA). She also participates actively in the development of Agri-Entrepreneur Incubation Program conducted yearly by UPM since 2012, and is appointed as one of the trainers in the program.

Mr. Thevaraja Karuppia is a certified chartered accountant (ACCA) and has an MBA in Business Administration. He trains trainers from HDRF. His experiences include contributions as trainer on Mentorship of Creative and Artistic Businessmen in RTC Kelantan, Perak and Kedah. He has successfully contributed and conducted more than 250 courses for entrepreneurs during the duration of five years. He is proud to have nurtured at least 10 entrepreneurs of which some are successfully exporting overseas.

Mr. Thevaraja Karuppia

Mrs. Meriam Bt Ishak has a Diploma in Agriculture and she graduated in 1984. She also has a Diploma in Kemahiran Malaysia 2015 (Voc. Training Executive – VTE) and a Sijil Kemahiran Malaysia Tahap 3 (Pengeluaran Mkn: AF-018-3:2014). Added to these qualifications, she has 30 years of teaching experience in food processing. She was attached to the Agriculture Institute Serdang for 30 years and has since retired. She is very often invited to train participants from various institutes as guest lecturer. She has a unique creativity in her cooking classes that fascinates her trainees nationwide.

Mrs. Meriam Ishak

Mrs. Zuraini Mamat has a Diploma in Banking and has had 8 years working experience at Time.com. She stopped working there and began a small business making traditional cakes of all sorts for three years. She has been a successful entrepreneur ever since with catering and distributing cakes. Initially her business was through social media such as Facebook but now she has more audience and customers through Instagram.

Mrs. Zuraini Mamat

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9. LIST OF PARTICIPANTS

Ms. Debby Shinta IKAPRI Indonesia Members Of Public Relations Mth Tower 9th Floor, Suite 903, Mt. Haryono Street, South Jakarta, 12820 Email : debby.shinta123@gmail.com Tel : 628551211978 / 6282218484757

Ms. Anne Sahmirza IKAPRI Indonesia Assistant Treasurer Mth Tower 9th Floor, Suite 903, Mt. Haryono Street, South Jakarta, 12820 Email : anne.ikapri@gmail.com Tel : 6281280668494

Ms. Laila Fitrika IKAPRI Indonesia Secretary General Mth Tower 9th Floor, Suite 903, Mt. Haryono Street, South Jakarta, 12820 Email : laila_fitrika@yahoo.com.id Tel : 6287878693393

Ms. Siti Fatimah IKAPRI Indonesia Head Of Event Organiser Division Mth Tower 9th Floor, Suite 903, Mt. Haryono Street, South Jakarta, 12820 Email : imma.zulaikaha@gmail.comTel : 628129491861

Ms. Yellia Fatma IKAPRI Indonesia Head Of Education Division Mth Tower 9th Floor, Suite 903, Mt. Haryono Street, South Jakarta, 12820 Email : yelliafatma@yahoo.com Tel : 6282122758107

Ms. Maria Christina StephensonsProject officer International Tropical Fruits NetworkBlock C8, Asset Management Complex, Ibu Pejabat MARDI, 43400, Serdang, SelangorEmail : christina@itfnet.org Tel : 016-260 0075 / 03-8941 6589

Ms. Noor Ba’ah Bt Abdol Said Personal Assistant to CEOInternational Tropical Fruits NetworkBlock C8, Asset Management Complex, Ibu Pejabat MARDI, 43400, Serdang, SelangorEmail: noorsaid@itfnet.org / nz2810@gmail.comTel : 014-925 9946 / 03-8941 6589

Ms. Hariyatul Asni Abdul RaniAdministration OfficerInternational Tropical Fruits NetworkBlock C8, Asset Management Complex, Ibu Pejabat MARDI, 43400, Serdang, SelangorEmail : hariyatul@gmail.comTel : 019-617 7568 / 03-8941 6589

Ms. Normarina Bt Mohamad Cahaya Niaga Resources Email : normarina2575_nm@gmail.com Tel : 011-3310 8907

Ms. Nithia Dharmaraj 24, Jalan SP 1/13, Bandar Saujana Putra, Jenjarom, 42610, Selangor Email : vimabinesh@gmail.com

Ms. Valarmathi Vengatesan A3, Jalan Teratai 15, Bukit Beruntung, 48300, Rawang, Selangor Email : valarmathivengatesan@gmail.com Tel : 011-2964 6654

Ms. Izma Yacob UNHCR 570, Jalan Bukit Petaling, 50460, Kuala LumpurEmail : mehoon8@yahoo.com Tel : 016-677 7218

Ms. Salwati Bt Mohd Ariffin SEACON No.24, Jalan SS1/22A, Petaling Jaya, 47300, Selan-gor Email : salwatinisa@gmail.com Tel : 017-926 5257

Ms. Isnani Martuti Djamri IKAPRI Indonesia Head Of Bengkulu Province Menara MTH 9th Floor Suite 903, Jl. Letjend Mt. Haryono Kav. 23, Jakarta Selatan Email : isnanimar@gmail.comTel : 6282378772999

Ms. Kamzaidah Bt Kamal Zayda Delights & Creations 5846, Kedai Pulau Sebang, 73000, Tampin, Negeri Sembilan Email : zayda216@yahoo.com

Ms. Evafira Fiza Bt. ZulkifleEvafira Enterprise 63, Jalan Tu 26, Taman Tasik Utama, Ayer Keroh, MelakaEmail : evafirafiza@gmail.com

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Ms Paval Rajis A/P Palany StudentNo. 2, Batu 41/2, Jalan Ipoh,51200 Kuala Lumpur.Email: rajispaval@rocketmail.comTel: 014-9234324

Ms. Edowati Istanti IKAPRI Indonesia Jalan Dr. Sofyan No.1, Komplek Usu, Medan, North Sumatra, IndonesiaEmail:kappri_indonesia@yahoo.co.id / edo_bun@yahoo.comTel : 62 61 821633 / 62 812 6574 890

Ms. Hak Bopharoath The Department Of Economic Development, Minis-try Of Women’s Affairs Deputy Chief Of Office Trung Moan Street, Snagkat Steung Mean Phnom Penh,12159, Chey, Cambodia Email : kheng555@yahoo.comTel : 855 23 882047 / 855 15 555745

Ms. K. Padmini A/P M.Krishna NaiNo.37 Jalan Dahlia 6, Bukit Beruntung, 48300 Rawang, Selangor 019-2929056

Ms. Radin Faizah Bt Radin BaidawiLot 9461, Jln Besar Klang-Teluk Intan, Kg.Sg.Limau, 45300 Sg.Besar, SelangorEmail : arafood@yahoo.com Tel : 013-2066716

Ms. Norliza Bt Hussain Assistant Agriculture Officer Agriculture Extension & Agro-Based Division, De-partment Of AgricultureLevel 8, Block 4g2, Wisma Tani, Precint 4, 62624 PutrajayaEmail : izanif09@yahoo.com Tel : 03-89482055 / 019-4775595

Ms. Nooridah Ahmad Deputy Director (Agro- Based Industry)Agriculture Extension & Agro-Based Division, De-partment Of AgricultureLevel 8, Block 4g2, Wisma Tani, Precint 4, 62624 Putrajaya Email : anooridah@yahoo.com Tel : 03-88703434 / 012-2256595

Ms. Lucyana anak Dominic Ritay Agriculture Officer Agriculture Extension & Agro-Based Division, De-partment Of AgricultureLevel 8, Block 4g2, Wisma Tani, Precint 4, 62624 PutrajayaEmail : lucyana@doa.gov.my Tel : 03-88703443/ 013-8225350

Ms. Meita Marzuki Taman Alamanda Blok G2/16. Kel. Karang Satria, Kec. Tambun Utara, Bekasi, IndonesiaEmail : meitalaksmiati@gmail.comTel : 62 813 19779160 / 62 813 19779160

Ms. Aiza Syafinaz Bt ShahakPejabat Pembangunan Wanita Kuala LumpurEmail : faizaixora@gamil.com Tel : 013-757 2177

10. CONCLUSION

The programme was timely for many of the women participants to learn about niche marketing especially dealing with agriculture food products using fruits. Women delving into small entrepreneurships can contribute to sustainable income of their household. Working in synergy with the Ministry of Women, Family and Community Development is a strategic way that could lead to self-empowerment as it further encourages women to embark in their own business.

TFNet proposes that workshops of similar nature be organized on a yearly basis as it provides exposure and opportunities for aspiring women entrepreneurs as it builds their capacity and develops their business acumen.

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11. PHOTOS

Participants of the training workshop on “Empowering Women Entrepreneurs in Agri-Food Business Through Tropical Fruits Value Chain”.

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Welcome Remarks and Programme Introduction & Overview by Mr. Daud

Otheman

Dr. Zulkiply Omar from Malaysia Institute of Economic Research delivers a talk on

“Introduction to Women in Agribusiness and Global Food Economy”

Dr. Juwaidah Shariffudin, Faculty of Agriculture, Universiti Putra Malaysia, delivers a talk on “Development of Agri-food Business

Prospects and Challenges for Women Entrepreneurs”

Mr. K. Thevaraja, VNT Holdings delivers a talk on “E-Marketing for Agri-Food Business,

Business Action and Mission Plan”

Ms. Noordiah Ahmad, Deputy Director, Department of Agriculture Malaysia, presents

the status of women entrepreneurs in Malaysia.

Speakersand

presenters

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Ms. Meita Marzuki, Ikatan Kartini Profesional Indonesia (IKAPRI), presents the status of

women entrepreneurs in Indonesia.

Ms. Hak Bopharoath, Deputy Chief of OfficeDepartment of Economic Development, Ministry of Women’s Affairs, Cambodia

presents the status of women entrepreneurs in Cambodia.

Participants - Awarding of Certificates

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Training - Talam and Tartlets Co.

Participants are enjoying the experience and knowledge sharing on baking cookies and cakes using tropical fruits such as bananas, pineapples, and durians.

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Training - KBI Processing Center

At the KBI Processing Center, participants had the opportunity to learn the basic techniques on preparing tropical fruit jam and coconut candy as well as proper product packaging.