TABLE OF CONTENT

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1.0 ABSTRACT

In this study, it is aimed to show the relationship between organization performance and

corporate entrepreneurship. It can be identified as whole activities of new product, process,

market, technology, strategy and improving management technique. It is important for firms to

be able to identify entrepreneurial practices carried out by their employees so that they can

distinguish their entrepreneurially inclined employees from those who are not within their

organizations. Corporate entreneurship it also refers to the development of new products or

services, administrative systems and techniques, and the development of new business models

and business ventures.

2.0 INTRODUCTION

In firm organization, in order to achieve successful, sustained innovation, good

companion in company, and have long term excellence in the product market field,

organizations should start a good culture that support their employee and maintain the culture

to encourages performance improvement in firm. This type of culture also can be known as

corporate entrepreneurship (CE). Its mean culture that encourages its employees to be

creative and innovative that will enable them to realize and take advantage of opportunities

whenever they have.

The focus of this study is corporate entrepreneurship and culture on organization

performance. That is important as survival, profitability and growth of a company. In

general, CE activities tend to stimulate creativity and innovation and encourage culture of

calculated risk-taking throughout organizational operations which may reinforce the

company’s position in existing market by entering new and lucrative growth fields.

Corporate entrepreneurship activities and orientations can be considered important predictors

of organizational performance.

Corporate entrepreneurship in generally is a process that established business

organization undertake product and service innovations, act proactively and willing to take

risk through internal and external in order to improve and enhance their company’s

performance. In fact, the orientation and activities that established by organization is an

important dimension of wealth creation and economic development to achieve higher

performance in firm.

3.0 CONTENT

3.1 FINDINGS

3.2 IMPACT AND INFLUENCES

3.3 DISCUSSION

Every enterprise must have processes and rules of procedure and behaviour but those

which do not apply due to changing business conditions, situations and opportunities should be

discarded to create way for establishing new precedents to respond to new opportunities. the

leadership has to be willing to listen to and recognize good ideas whenever and from whom they

arise. This is part of the wider effort to create an intrapreneurial culture and so that anyone can

come forward with an idea on how to improve any aspect of the business

4.0 RECOMMENDATION

I. A various measures of growth and profitability should be considered as its application in diverse and cuts across many organizational aspects to improve firm performance.

II. Add more dimensions in construct the corporate entrepreneurship such as corporate venturing and self-renewal.

III. Other than focus only in internal organizational factors, other factors also can be considered such as environment organizational factors.

IV. To make more effective in performance, corporate entrepreneurship should present the environment with support systems, structures and resources that encourage employees to behave entrepreneurially.

V. The role of board of directors and absorptive factors also should be considered instead of focus only on employees in order to have effective, efficient and successful performance for the whole organization.

5.0 CONCLUSION

6.0 BIBLIOGRAPHY