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SUBJECT TO CHANGE For further information, please contact: [email protected] Or call +44 (0)207 017 4890

Operator Partner

Building Intelligent Networks for a Personalised Future 11th-13th November 2014, Fira Palace, Barcelona

www.broadbandtrafficevent.com

Table of Contents

Agenda at a Glance................................................................................................Page 2

Speaker List….……………………….…………...................................................................Page 3

Day One.................................................................................................................Page 4

Day Two…..............................................................................................................Page 9

Additional Session Topics………………………………………………………………………………..…………..5

http://www.broadbandtrafficevent.com/

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AGENDA AT A GLACE

Operator Mindshare 11th November

Day One 12th November The Impact of Cloud, SDN and NFV on Traffic Management

When Will 3G Become Obsolete?

Traffic Management Mobile Video Optimisation Improving Time to Market

Policy Control OSS / BSS

OCS Interoperability

Telco Big Data Advanced Analytics Network Planning

Day Two 13th November Developing New Revenue Streams and Fresh Business Models with New Partnerships

Role of Analytics in Maximising Telco’s Opportunity

Traffic Management WiFi

Future of 5G

Network Intelligence

Virtualisation Artificial Intelligence

Telco Big Data Is the Future Small?

Monetisation

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SPEAKER LIST

1. Richard Benjamins, Group Director BI & Big Data - Internal Exploitation, Telefónica

2. Arnold Aschbauer, Director IT, Sky Deutschland

3. Claudia Selli, Director of European Government Affairs, AT&T

4. Ashish Singh, Global Head & Director, Product Management, SK Telecom Americas

5. Oliver Holschke, Chief Product Officer - Benocs, Deutsche Telekom

6. Ludovic Levy, VP Big Data & Analytics, Orange

7. Rosa Barcelo, Head of Sector -Digital privacy, European Commission

8. Manuel Pérez, Head of GTM Iberia & LATAM, BT

9. Luis Amoros, Operations Director, Truphone

10. Massimo Bertolotti, Head of Engineering and Innovation, SKY Italia

11. Luis Miguel Cervera, Head of Division, Telefonica

12. Yong Chun, Head of Big Data, KT 13. Mansoor Hanif, Director of RAN

Development and Programmes, EE 14. Alexandre Harmand, Head of network

core and service platform, Telefonica 15. Pelin Seker, Director of Corporate

Solutions, Turkcell

16. Ahmed Saady Yaamin, Vice President, Business Intelligence, Robi Axiata

17. Catherine Hammond, Digital Enterprise Research Director, Orange

18. Susan Wegner, VP Internet & Services, T-Mobile

19. Syed Hasnain, Manager - Network Systems, Operations, Du

20. Sylvain Thevenot, Marketing Director – Home, EE

21. Thierry Montalant, Program Manager for Mobile Broadcast, TDF

22. Roberto Minerva, Head of Innovative Architectures, Telecom Italia’s Future Centre

23. Chris Grant, Product Manager, Tuenti 24. Gil Sharon, President, Pelephone 25. Jovanka Adzic, Technical Leader,

Strategy & Innovation – Innovation, Telecom Italia

26. Kazi Alam, General Manager – Regulatory, Grameenphone

27. Marcin Nowak, Manager, Orange Labs Poland

28. Mariusz Jażdżyk, Business Intelligence Principal Advisor, Orange Poland

29. Nedzad Residbegovic, General Manager& CEO, BH Telecom

30. Orcun Uzun, Technical Product Manager, Turkcell

31. Paul Valk, Business Development Manager, TNO

32. Rasantha Hettithanthrige, Senior GM Engineering & Operations, Mobitel

33. Siri Kalager, Director Regulatory Affairs, Telenor

34. Steve Dyett, Head of Global Wi-Fi solutions, BT

35. Hrvoje Jerkovic, Quality & Assurance Manager, Vipnet

36. Daniel Pataki, Director, ETNO 37. Daniel Ollé Oriol, Assistant Director -

Technical Department of Electronic Communications, CNMC

38. Dimitris Mavrakis, Principal Analyst, Ovum

39. Thomas Grob, Senior Expert Regulatory Strategy, Deutsche Telekom

40. Patrick Lopez, CEO, Core Analysis 41. Shira Levine, Directing Analyst,

Infonetics 42. Kris Szaniawski, Principal Analyst,

Ovum 43. Teresa Mastrangelo, Principal Analyst,

Broadbandtrends 44. Graham Finnie, Senior Analyst, Heavy

Reading 45. Peter Francome, Head of Testing &

Quality Assurance Management, Virgin Media

46. Keith Tarter, Analytics Practice Leader, Carrier Insight

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47. Karim Taga, Managing Partner, Global Practice Leader TIME, Arthur D. Little

48. Ton Brand, Senior Director Marketing and Industry Development, Wireless Broadband Alliance

49. Erik Larsson, Chairman, Network Intelligence Alliance

50. Eli Taub, Head of Product Marketing & Management, Comverse Policy

51. Mate Prgin, President & CEO, Avvasi 52. Martin Morgan, Marketing Director,

Openet 53. Nitin Bhandari, Skyfire CEO & SVP of

Operator Products, Opera Software

54. Joseph Vito DeLuca, Head of Marketing & Communications, Yieldr

55. Erik Larsson, Director of Marketing, Qosmos

56. Terry Norman, Director, Wireless Explorers

57. Jonathan Shmukler, Director Product Marketing, Amdocs

58. Matthew Roberts, Director of Product Marketing, Amdocs

59. Lucia Gradinariu, Chief Market Strategist Future Business, Huawei

60. Tbc, Huawei 61. Tbc, Huawei

62. Lars Månsson, Head of Pre-Sales & EMEA Business Development, Digital Route

63. Dominik Rausch, CEO, United Motion Entertainment

64. Francisco Falcone, Associate Professor, Universidad Pública de Navarra

65. Dr. Sameh Yamany, Vice President and CTO of Assurance and Analytics, JDSU

66. Stefan Brock, Head of Production Architecture, Swisscom

Day One - 12th November

SHOW KEYNOTES CHAIR Shira Levine, Directing Analyst, Infonetics Role of Analytics in Maximising Telco’s Opportunity 9.00 Applying Big Data Analytics Radically Across Companies Big Data analytics is often associated with the consumer marketing area Applying Big Data analytics to any process in an organisation that stores data: HR, procurement, network deployment planning, churn reduction, retail store optimisation, B2B salesforce optimisation CONFIRMED Richard Benjamins, Group Director BI & Big Data - Internal Exploitation, Telefónica 9.20 Huawei Case Study CONFIRMED:

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Huawei 9.40 Big Data Analytics and the Telco: How Telco can Gain New Business Benefits and Opportunities Key market drivers for Telco big data analytics Current restrictions faced by Telco’s Business benefits of a successfully executed Big Data analytics program CONFIRMED Susan Wegner, VP Internet & Services, T-Mobile 10.00

PANEL DISCUSSION: Embracing the Potential of Big Data & the EU Privacy Regulatory Landscape Privacy challenges and the Impact of new European Commission regulations How long can operators keep historical data? Should a purpose be known before data is collected? Moderator: Shira Levine, Directing Analyst, Infonetics Panellists: Claudia Selli, Director of European Government Affairs, AT&T Rosa Barcelo, Head of Sector -Digital privacy, European Commission Richard Benjamins, Group Director BI & Big Data - Internal Exploitation, Telefónica 10.40 Morning Break & Exhibition Visit

Track A

BBTM Managing Video and Improving CEM

Track B

Policy Control Driving OSS / BSS Innovation

Track C

Telco Big Data Summit Going Beyond Technology

CHAIR: Patrick Lopez, CEO, Core Analysis Delivering Seamless Video Quality to Consumers through Network Optimisation 11.40

CHAIR: Graham Finnie, Senior Analyst, Heavy Reading Evolving OSS / BSS for Next Gen Networks 11.40 New Business Opportunities Through Evolved

CHAIR: Kris Szaniawski, Principal Analyst, Ovum Improving Customer Experience with Real Time Offerings 11.40

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The OTT Experience at Sky Deutschland The history of the OTT Sky product roadmap Current approach and challenges – significant enhancements of our portfolio Key factors for the future development in terms of needs and chances of the Sky OTT landscape. CONFIRMED: Arnold Aschbauer, Director IT, Sky Deutschland 12.05 Optimising Video Traffic Management for Worldwide Streaming – Overview of Broadband Traffic Management during FIFA World Cup 2014 in Brazil Worldwide streaming from Brazil – Key challenges and how Telebras worked through them Overview of live video streaming on fixed and mobile devices Technical considerations for the future to improve the viewer experience of live sports events The use of adaptive streaming technologies TBC: Paulo Kapp, Director Technical and Operations – CTO, Telebras 12.30 Impact of Complex Content Delivery Patterns of OTTs and External CDNs on The Network Enabling Network Operators to assess the match (or mismatch) of content traffic with their own network resources Making knowledge actionable through new conversation with OTTs Addressing real time customer experience management, traffic-to-network alignment and

OSS/BSS Capabilities Improving the ability to rapidly and dynamically support user needs What are the latest developments in the OSS/BSS market? CONFIRMED: Luis Miguel Cervera, Head of Division, Telefonica 12.05 Developments in the OSS/BSS Market Managing the Need for Real-Time Interaction between Users, Partners, Network and OSS/BSS Capabilities CONFIRMED: Nedzad Residbegovic, General Manager & CEO, BH Telecom 12.30 Simplifying OSS / BSS Architecture How can we make architecture more open and flexible? Using reusable components to support process-oriented solutions CONFIRMED: Marcin Nowak, Manager, Orange Labs Poland 12.55 Lunch & Exhibition Visit Driving Data Revenues 2.15 How to Increase Revenue from Broadband Data How can QoS-based charging elevate broadband traffic monetisation? Increasing revenues from broadband data by

Unlocking the True Potential of Customer Usage Data What makes usage (charging) data so valuable for service providers How to move beyond primary use of charging data using Big Data Analytics Examples of consumption patterns, usage behavior and micro segments that were previously hidden from view CONFIRMED Jonathan Shmukler, Director Product Marketing, Amdocs 12.05 Using Analytics to Improve the Customer Care Experience Identifying quality issues and making high-impact investments Improving retention rates and customer lifetime value Reducing customer churn and maximizing revenue CONFIRMED: Ludovic Levy, VP Big Data & Analytics, Orange 12.30 How CSPs Fully Engage Big Data CONFIRMED: Lucia Gradinariu, Chief Market Strategist Future Business, Huawei 12.55 Lunch & Exhibition Visit 2.15

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therefore significant network cost savings. CONFIRMED: Oliver Holschke, Chief Product Officer - Benocs, Deutsche Telekom 12.55 Lunch & Exhibition Visit Customer Experience Management and Customer Care in the Broadband Traffic Management Domain 2.15 Improving Customer Care on a Congested Network What are the key technical issues with prioritising and improving customer care? What are the KPIs for customer care, especially for advanced networks? Comparisons of customer care on legacy networks and how that will change with next generation networks How is customer care evolving on LTE networks CONFIRMED: Mansoor Hanif, Director of RAN Development and Programmes, EE 2.40 Monetising the CEM Systems-Driven Quality of Experience CONFIRMED: Rasantha Hettithanthrige, Senior GM Engineering & Operations, Mobitel 3.05 PANEL DISCUSSION: Improving Time to Market:

providing enterprise services Case studies and results of projects which aimed to increase revenue from broadband data – What worked and what didn’t CONFIRMED Gil Sharon, President, Pelephone 2.40 Evolution of Quota Management – Poised to Power a Quantum Leap in Data Revenues Innovative next-generation quota-based use cases Driving quota-management scenarios with actionable analytics The ultimate debate: Where should quota be managed? CONFIRMED: Eli Taub, Head of Product Marketing & Management, Comverse Policy 3.05

PANEL DISCUSSION: Driving Data Adoption in Emerging Markets Global broadband penetration remains below 35%; in many developing countries it is less than half of that. There are vast opportunities as emerging markets move to a digital lifestyle. This panel focuses on how to maximize new revenues through:

Monetization strategies

Target use cases

Key lessons learned from mature markets Moderator: Graham Finnie, Senior Analyst, Heavy Reading Panellists:

Giving Marketing the Keys to the Network: From Big Data to Fast Data - Using BSS Data to Drive Real-Time Offer Management Using existing real-time BSS data to drive context sensitive marketing and offers The importance of having a flexible offer catalogue to enable marketing offers How virtualisation and real-time data are leading the transformation of BSS providing 'learn fast' capabilities to enable transformation of operator business models, customer communications and marketing CONFIRMED Martin Morgan, Marketing Director, Openet 2.40 Creating a Data Centric Infrastructure for Improved QoE Safeguarding network flexibility for real time services Handling dynamic behaviours of customers, devices and applications What brings the most value to the customer? CONFIRMED: Catherine Hammond, Digital Enterprise Research Director, Orange 3.05 Deriving Insight from Quality of Experience Big Data Collating user and media service experiences Automated trend analysis to detect anomalies Anomaly correlation and localization Converting data into actionable strategies CONFIRMED:

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How Can Operators Better Launch New Services to the Market? Key factors in improving time to market Which solutions and applications can help operators in improving time to market? How will virtualisation improve time to market, and in turn result in more effective customer care Moderator: Patrick Lopez, CEO, Core Analysis Panellists: Mansoor Hanif, Director of RAN Development and Programmes, EE Lars Månsson, Head of Pre-Sales & EMEA Business Development, Digital Route 3.35 Afternoon Break & Exhibition Visit Mobile Video and Content Management Considerations 4.15 Optimising LTE Video and VoLTE Traffic End to end solutions for managing and enhancing user experience for video on LTE and VoLTE Optimising video on LTE and voice over LTE – What are the key issues and how much control do operators have in resolving them? Should data and video on LTE be separated as a product, and how would this affect traffic management? Considering issues and potential solutions with optimising voice over LTE CONFIRMED: Alexandre Harmand, Head of network core and service platform, Telefonica

Eli Taub, Head of Product Marketing & Management, Comverse

3.35 Afternoon Break & Exhibition Visit Usage of SDN NFV In Future Network Traffic Management 4.15 The Cost Implications of Cloud-based Traffic Management Hybrid cloud considerations, especially in terms of costs associated with it The implications of policy in the Cloud From the traffic management point of view, how can we address issues in the hybrid cloud and fault management? Investment and ongoing cost considerations for cloud-based traffic management TO BE CONFIRMED: Huawei 4.40 Taking the Key Steps Towards Virtualised Networks How to work with open APIs so solve virtualisation issues Where has virtualisation been a success? Assurance and management challenges of virtualisation CONFIRMED: Paul Valk, Business Development Manager, TNO 5.05

PANEL DISCUSSION Strategies for Reducing

Michael Archer, Director of Product Marketing, Avvasi 3.30 Afternoon Break & Exhibition Visit 4.15 Big Data - A View From the Operator's Engine Room CONFIRMED: Stefan Brock, Head of Production Architecture, Swisscom 4.40 How User Experience Affects Online Behaviour Capturing and improving user experience Creating a clear user experience strategy Making personalised insights more pervasive for digital businesses CONFIRMED: Chris Grant, Product Manager, Tuenti 5.05

PANEL DISCUSSION: Analytics to Enhance Quality of Service and Quality of Experience Is analytics a business or technical tool? Key challenges for developing a network analytics solution to address a range of customer needs How should QoE be measured? Moderator: Kris Szaniawski, Principal Analyst, Ovum Panellists: Syed Hasnain, Manager - Network Systems, Operations, Du Chris Grant, Product Manager, Tuenti

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4.40 Offering Independent Platform Infrastructure for Streaming High Quality Video Content (Q & A with a content provider) What does the content provider need from operators and vendors in terms of infrastructure and technology? Considerations for streaming high quality video on fixed and mobile devices The future of content and how operators and vendors should adapt CONFIRMED: Dominik Rausch, CEO, United Motion Entertainment 5.00 PANEL DISCUSSION: Mobile Video Traffic Management – Pertinent Issues and Possible Solutions What are the key current issues with mobile video traffic management, and how are operators globally approaching them? What are the key areas for optimisation in mobile video? Possible technology solutions for mobile video traffic management Moderator: Patrick Lopez, CEO, Core Analysis Panellists: Dominik Rausch, CEO, United Motion Entertainment Nitin Bhandari, Skyfire CEO & SVP of Operator Products, Opera Software

Complexity within the Network Interoperability of IMS solutions Key challenges of outsourcing into policy controller Who has control of PCRF’s? Moderator: Graham Finnie, Senior Analyst, Heavy Reading Alliance Panellists: Paul Valk, Business Development Manager, TNO Ahmed Saady Yaamin, Vice President, Business Intelligence, Robi Axiata 5.35 End of Day One & Start of Drinks Reception

5.35 End of Day One & Start of Drinks Reception

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Day Two - 13th November

CHAIR: Karim Taga, Managing Partner, Global Practice Leader TIME, Arthur D. Little Impact of Virtualisation 9.00 The Impact of NFV and SDN on Broadband Traffic Management Connections between virtualisation service orchestrators, OSS and real-time policy The role of Big Data and analytics in NFV and SDN What will be the long-term impact of NFV and SDN on current network policies? CONFIRMED Roberto Minerva, Head of Innovative Architectures, Telecom Italia’s Future Centre Developing New Revenue Streams and Fresh Business Models with New Partnerships 9.25 The Impact of M2M/IoT on Broadband Traffic Management From the traffic management point of view, how much should an operator know about the traffic that comes through M2M and IoT? How can operator’s monetise M2M and IoT traffic through analytics? CONFIRMED: Ashish Singh, Global Head & Director, Product Management, SK Telecom Americas 9.50 Corporate Data Solutions and Special M2M Projects in Turkey Turkish M2M market and data usage overview. Case study examples for different industries and vertical solutions. Strategy for delivering better data solutions CONFIRMED: Pelin Seker, Director of Corporate Solutions, Turkcell

5.35 End of Day One & Start of Drinks Reception

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10.15 PANEL DISCUSSION: Developing New Business Models – What Can Operators Learn From OTTs, MVNOs and Third Parties? Compression of browsing and using apps in emerging markets to increase customer base and revenues Considerations for toll free data and sponsored data – how these work How to deal with traffic from OTT players – still a threat or real partnership potential? How will content providers contribute to network investments? Moderator: Karim Taga, Managing Partner, Global Practice Leader TIME, Arthur D. Little Panellists: Oliver Holschke, Chief Product Officer - Benocs, Deutsche Telekom Manuel Pérez, Head of GTM Iberia & LATAM, BT Arnold Aschbauer, Director IT, Sky Deutschland 10.50 Morning Break & Exhibition Visit

Track D

BBTM Future of Network Management

Track E

Network Intelligence Summit Growing Intelligence for

Next-Gen Networks

Track F

Telco Big Data Summit Future is Small

CHAIR: Terry Norman, Director, Wireless Explorers Discussing the Latest in Wi-Fi, LTE, LTE A and Beyond 12.00 The Future of Wi-Fi: The Carrier Wi-Fi Evolution and the Next Generation Hotspot (NGH) Live Experience How the Wireless Broadband Alliance is driving the revolution towards a seamless Wi-Fi experience Building on real world live deployments to make

Chair: Erik Larsson, Chairman, Network Intelligence Alliance Current State of Network Intelligence 12.00 Adding Intelligence to the CDN: Sky TV’s MultiCDN Solution Improving Customer Experience with Real Time Offerings Optimizing transcoding to help improve quality of experience Challenges of direct peering with ISPs

Chair: Teresa Mastrangelo, Principal Analyst, Broadbandtrends Small Data: Creating a Digital Footprint 12.00 Making Data Actionable: Is the Future Small? Role of IoT for developing small data strategies Social and mobile signals can help us understand customer needs CONFIRMED: Jovanka Adzic, Technical Leader, Strategy & Innovation – Innovation, Telecom Italia

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Carrier Wi-Fi a reality Lessons learned from successful live deployments in China, Korea, Japan, Barcelona and the United States Carrier Wi-Fi and its role for Offload CONFIRMED: Ton Brand, Senior Director Marketing and Industry Development, Wireless Broadband Alliance 12.25 What Are the Real Implications of Wi-Fi? How is Wi-Fi really affecting traffic management? Can the relationship between Wi-Fi offload and Qos be improved, and how? How creating an effective HetNet strategy could ensure competitive advantage The role of small cells in the future of Wi-Fi Interoperability between different access technologies and their challenges in deployment CONFIRMED: Steve Dyett, Head of Global Wi-Fi solutions, BT Growing the User Experience 12.50 Offloading “fat tail” Traffic to a Broadcast Delivery Network Utility to Drive Down Costs and Uplift User Experience Massive mobile multimedia consumption is creating major issues: network cost, build-out and spectrum. Could offloading “fat tail” traffic to a broadcast delivery network utility using push and cash mechanisms bring huge benefits to massive decrease of cost / GB for fat tail traffic and reach higher user experience?

Using intelligence to develop and data received from CDNs & Client CONFIRMED: Massimo Bertolotti, Head of Engineering and Innovation, SKY Italia 12.25 Predictions of Network Performance & Ensuring optimal Quality of Service Existing traffic projections and specific network metrics correlations Predicting network performance for future events CONFIRMED: Hrvoje Jerkovic, Quality & Assurance Manager, Vipnet 12.50 PANEL DISCUSSION The Impact of Future Networks on Broadband Traffic Management – When Will 3G Become Obsolete? Where can intelligence be applied to better improve the network? How will 2G, 3G, 4G and 5G environments intelligently co-exist on the same network? 4G and 5G will bring greater speed but have finite resources – How to manage this without huge capital expenses? Moderator: Erik Larsson, Chairman, Network Intelligence Alliance Panellists: Rasantha Hettithanthrige, Senior GM Engineering & Operations, Mobitel Hrvoje Jerkovic, Quality & Assurance Manager, Vipnet

12.25 The Role of Small and Big Data in Transformation Programmes What needs to be done - is technology the key point? Is data volume so important? If you have the data - do you have questions to it? Statistics - do you know somebody who is using it? (data) Governance in the organization. Is your data credible and do you know its value? CONFIRMED: Mariusz Jażdżyk, Business Intelligence Principal Advisor, Orange Poland Maciej Czyżowicz Enterprise Architect, Orange Poland

12.50 PANEL DISCUSSION: Small Data Vs Big Data: Creating a Digital Lifestyle Making personalized insights more pervasive Bringing big data down to size Carrying actionable information/content for instant lifestyles How can you react in real time with huge streams of data? Moderator: Karim Taga, Managing Partner, Global Practice Leader TIME, Arthur D. Little Panellists: Joseph Vito DeLuca, Head of Marketing & Communications, Yieldr Matthew Roberts, Director of Product Marketing, Amdocs

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CONFIRMED: Thierry Montalant, Programs & Operations Director, Chief Architect Officer, TDF 1.15 Lunch & Exhibition Visit 2.20 Commercial Benefits of Pro-Actively Managing Broadband Networks CONFIRMED: Sylvain Thevenot, Marketing Director – Home, EE 2.45 Broadband Test & Quality - Protecting the

Customer Experience

Impact of testing in the Digital age due to

how consumer behaviours have driven a new wave

of IT projects

Broadband projects on how we have assured

the quality (mobile devices, offshoring,

automation)

Broadband - Next generation traffic management

- Usage based billing

- Broadband Re-tier projects

CONFIRMED: Peter Francome, Head of Testing & Quality Assurance Management, Virgin Media 3.10 Perspectives on Traffic Growth and Future Direction How broadband traffic is expected to grow in the future Where will the growth come from in the future?

1.20 Lunch & Exhibition Visit 2.20 Advanced Tools Based on Artificial Intelligence Enhance Proactive Customer Care by applying Artificial Intelligence to Big Data Demystifying dashboards with natural language generation (NLG) How to create Executive Summary’s automatically with OSS-BSS-Network data How to automate customer service with Big Data to increase cross selling / up selling opportunities Use Smart Machines to create an ideal In-Store Experience for an On-Line Customer CONFIRMED: Keith Tarter, Analytics Practice Leader, Carrier Insight 2.45 Services Advanced Through Network Intelligence Use cases where network intelligence plays a key role in future architectures CONFIRMED: Syed Hasnain, Manager - Network Systems, Operations, Du

3.10 PANEL DISCUSSION Adding Intelligence to WiFi Can the relationship between Wi-Fi offload and Qos be improved, and how? What Are the Real Implications of Wi-Fi? How is Wi-Fi really affecting traffic management? How creating an effective HetNet strategy could

Mariusz Jażdżyk, Business Intelligence Principal Advisor, Orange Poland Dr. Sameh Yamany, Vice President and CTO of Assurance and Analytics, JDSU 1.20 Lunch & Exhibition Visit Big Data Analytics and Apps to Drive Real Time Intelligence 2.20

The Journey to Successful Analytics – Where to Start and Why? Where should a service provide begin their journey to the successful utilization of big data analytics? In an industry unrivalled for the volume, variety and velocity of data generated, where can a service provider drive real benefits at the center of this data deluge CONFIRMED: Matthew Roberts, Director of Product Marketing, Amdocs

2.50 Business Intelligence in an Era of Big Data Big data in base station clusters Monitoring devices and gaining valuable insight from the equipment GAP Analysis from base stations CONFIRMED: Ahmed Saady Yaamin, Vice President, Business Intelligence, Robi Axiata 3.10 Real Time Location Based Data Analysis

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How are operators currently handling traffic growth, and how do they expect to deal with it in the future? *Reserved for Sponsor 3.35 Afternoon Break & Exhibition Visit A Global Outlook on Regulation Affecting Broadband Traffic Management 4.00 Should There Be Regulation for Enforcing the Quality of Service? The importance of Quality of Service now and in the future How will regulators and operators ensure global standards for QoS and corresponding prices? Should there be regulation enforced for Qos, and in which form? CONFIRMED:

Timo Sippola, Head of Radio Network Planning, Elisa 4.30

PANEL DISCUSSION: Arising Issues in Net Neutrality Issues Coming from Increasing Use of Content and Apps With ever increasing use of content in combination with data and an increasing number of operator and OTT partnerships, what will happen to net neutrality enforcement globally? Considerations for re-classifying broadband as a regulated utility Innovations on the internet considerations with net neutrality regulation

ensure competitive advantage The role of small cells in the future of Wi-Fi Moderator: Erik Larsson, Chairman, Network Intelligence Alliance Panellists: Steve Dyett, Head of Global Wi-Fi solutions, BT Ton Brand, Senior Director Marketing and Industry Development, Wireless Broadband Alliance 3.40 Afternoon Break & Exhibition Visit 4.00 Analysis of Load & Capacity and Identification of Bottlenecks in Mobile Networks Correlation of big data metrics and with performance predictions Mobile network performance patterns and taking into account vendors' adjustment costs *Reserved for Sponsor

4.25 Maximising the Quality of Experience on 5G What can we learn from current networks' capabilities and faults which can be improved, to ensure that 5G maximises its potential? Customer care on 5G networks – A look into the future How can the Quality of Experience reach its highest potential on 5G, and what will this mean for the end user? CONFIRMED: Francisco Falcone, Associate Professor,

New approaches for real time data analysis in mobile networks Managing big data volumes and creating new functionalities Geo-analytics and subscriber density CONFIRMED: Orcun Uzun, Technical Product Manager, Turkcell 3.35 Afternoon Break & Exhibition Visit Monetising Data on the RAN 4.00 PANEL DISCUSSION: Monetising Data on the RAN with Geo Analytics Understanding and improving performance through geo analytics Geo-marketing and big data Challenges in delivering end to end, real time intelligence in rural settings Moderator: Teresa Mastrangelo, Principal Analyst, Broadbandtrends Panellists: Orcun Uzun, Technical Product Manager, Turkcell 4.35 Yieldr Case Study: Increasing T-Mobile Customer Revenue by 200% Through Data Activation

CONFIRMED: Joseph Vito DeLuca, Head of Marketing & Communications, Yieldr Tbc, T-Mobile

5.00

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What are the long-term implications for net neutrality? Moderator: Terry Norman, Director, Wireless Explorers Panellists: Daniel Pataki, Director, ETNO Daniel Ollé Oriol, Assistant Director - Technical Department of Electronic Communications, CNMC Sylvain Thevenot, Marketing Director – Home, EE Thomas Grob, Senior Expert Regulatory Strategy, Deutsche Telekom 5.10 End of Day 2 & Close of Conference

Universidad Pública de Navarra 4.50 PANEL DISCUSSION The 5W of 5G - What, When, Where, Who and Why It Is Important to Discuss Now Discussing the impact of 5G rollout on future network traffic management - How will 5G affect traffic management? How will 5G be deployed? What are operators' plans for 5G? Are there opportunities for virtualisation in 5G? Moderator: Erik Larsson, Chairman, Network Intelligence Alliance Panellists: Ashish Singh, Global Head & Director, Product Management, SK Telecom North America Francisco Falcone, Associate Professor, Universidad Pública de Navarra 5.20 End of Day 2 & Close of Conference

Measuring Customer Experience through Effective RAN Management Strategies for churn reduction Real time offering, where is the privacy border? Optimising RAN & Creating a customer based analysis *Reserved for Sponsor

5.25 End of Day 2 & Close of Conference

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ADDITIONAL SPEAKER TOPICS: Gaining a Competitive Edge through Analytics

Improving performance with insights gathered from analytics

Creating dynamic strategies based on analytics

Applying Analytics (Tools) to Monetise Data Traffic Identify drivers / variables of capacity demand Optimise investment between technologies (3G vs LTE) Small Data Powers the New CRM

Putting small data central to targeting offers and experiences

Making Data-driven marketing a reality

Measuring the impact on quality metrics in the radio and core networks Optimization case for RAN capacity expansions Quantifying operational costs and assessing the impact of services on the network quality Innovations Based on Network Intelligence for SDN / NFV Why are Operators Interested in Virtualisation and What Does This Mean for Policy Control? Network functions Virtualisation (NfV) Overview Benefits for Operators EPC Evolution to Virtualisation Do Challenges Outweigh Opportunity in putting DPI in the WiFi network? Utilising intelligence to monetise and control resources on public networks

Creating seamless and personalised services for the end user PANEL DISCUSSION: Operators’ perspectives on traffic growth and direction How broadband traffic is expected to grow in the future Where will the growth come from in the future? How are operators currently handling traffic growth, and how do they expect to deal with it in the future? Optimising LTE Video Traffic on Fixed and Mobile Platforms End to end solutions for managing and enhancing user experience for video on LTE Optimising video on LTE – What are the key issues and how much control do operators have in resolving them? Should data and video on LTE be separated as a product, and how would this affect traffic management? What Flexibility do you have in your PCRF? Where is the best location for PCRF; in the network or close to the BSS? Challenges of implementing PCRF into the core How can you ensure the availability of PCRF throughout the network Can operators optimise PCRF further? The New Rules for Policy with Automated Network Management How policy settings for automated network management will arrive from analytics Self-optimised networks – What will be the policy requirements and rules? How will automated network management change today’s broadband traffic management?

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The Rise of Virtual Evolved Packet Core (vEPC) Demonstrating and accelerating the deployment of NFV Service Chaining for Gi-LAN

Managing complexity of VAS services through NFV Supporting personalized services Monetising these services through GiLAN and Service Chaining

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